Piper Jaffray: Apple will sell just eight million Apple Watch units in 2015

“In a newly released forecast, Gene Munster of Piper Jaffray predicts sales of the much-hyped new product [Apple Watch] will hit one million on opening weekend, but his view for all of 2015 is well below the Wall Street consensus,” Kristen Scholer reports for The Wall Street Journal.

“Wall Street is calling for 14 million watch sales from Apple in 2015,” Scholer reports. “But Mr. Munster has a more conservative view, anticipating sales of eight million units.”

“Mr. Munster predicts Apple will sell 300,000 units in the first 24 hours of pre-orders and a million watches by the end of the first weekend,” Scholer reports. “It is unknown whether Apple will reveal initial sales for the Watch when it reports earnings the Monday after opening weekend… But Apple could give some indication as to how the product was received in its earnings release or on its quarterly conference call with analysts.”

Read more in the full article here.

MacDailyNews Take: Did Santa cancel Christmas this year?

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Piper Jaffray: Apple Watch first weekend sales may hit 1 million units – April 1, 2015
Munster: Apple may score on watch… someday – December 22, 2014
Piper Jaffray’s Gene Munster: Apple Television quite possible in 2016 – September 24, 2014
Piper Jaffray’s Munster: No, really, Apple HDTV with new remote coming this year – January 22, 2013
Gene Munster: Here’s why Apple didn’t release a TV this year, either – November 28, 2012
Piper Jaffray’s Munster finds more evidence of Apple television – February 1, 2012
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29 Comments

        1. Don’t let it bother you, Twisty. Some people are amusing themselves by down-voting perfectly reasonably posts. Once again, the refusal of MDN to require people to register in order to post on this forum leads to a negative result. Most drive-by trolls won’t bother to register – too much work for too little payback.

    1. The number is low because Gene said most people will be spending their money on the 55″ Apple TV – what? What do you mean it’s been delayed until 2016?!?

    1. There is an informal accuracy rating based on the “aim for Bin Laden hit Saddam Hussein” guidance system. Analysts rate a bit higher than that, they usually get the right company, and usually get the right country but that’s about it, so most of them are considered “broad side of a barn” safe when it comes to their accuracy.

  1. Gene…..get a grip…….you’re WRONG on this……watch the pre-order results on the 24th. Then listen for a quick comment from Cook on the earnings call on the 27th……..BLOCKBUSTER!!!!!!

    Gene….what about the Apple Television set……

    1. No. Not when there are well over 300 million existing iPhone (5 and later) customers at launch, and well over 400 million by the end of 2015. These are people who are already Apple’s typically enthusiastic customer (not random people), with ultra-high satisfaction and above average “disposable income.”

      8 million by the end of 2015 means less than 2% of those potential customers decided to buy an Apple Watch. Who actually believes ONLY 1-out-of-50 iPhone (5 and later) owners will decide to buy an Apple Watch, by the end of 2015? More than that will decide to buy during the pre-order period. The number sold during 2015 will be defined NOT by how many Apple can sell; it will be defined by how many Apple can produce.

  2. Santa did indeed cancel Christmas this year. I got some compromising shots of him, Mrs. Claus and that one elf who wants to be a dentist.. That’ll teach him to store those photos up in iCloud.

  3. I predict 2 million watches/preorders the first week, then half a million a week until fall, then 2 million in fall, then 4 million per week between Thanksgiving and Christmas. Question is: Can Apple make enough? Will the first iteration have any hiccup that causes mass negative media frenzy? Will third party offer discount on combined iPhone/watch purchases? I will love to see the numbers end of January 2016. For the cost of your coffee per day for one year, everyone can own a sport Apple Watch…dirt cheap to keep you from digging and distracted gazing at your iPhone. Most of peoples iPhone time is reading, not actually typing or touching, and the watch will become the reader.

  4. Look! I don’t care what me record is like. This is my prediction and I’m sticking to it. I have a high opinion of my thoughts. Why should I let reality affect that?

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