I can’t believe Apple is doing this, right under the noses of competitors

“I can’t believe Apple is doing this,” Jonny Evans writes for Computerworld. “It seems incredible the company is achieving all of this right under the noses of watchful competitors.”

“I’m talking about Apple and IBM’s continued march into delivering best in class, approachable, useful solutions; solutions that use the power of big buzz technologies like big data analysis, artificial intelligence and connected mobile devices,” Evans writes. “It confounds me so few are taking notice. In most cases some of the biggest in enterprise IT are joining in: Salesforce for Apple Watch? It’s coming. Microsoft apps for iOS? Yep.”

“This stuff really matters. It’s a sea change in enterprise IT, and, this morning, Apple and IBM introduced eight new apps including solutions for healthcare and manufacturing,” Evans writes. “Competing firms seem blind to what’s going on as they aim to emulate what matters less. Yet the ability to weave digital technology within enterprise business processes isn’t just good for Apple and IBM, but good for the economy.”

Read more in the full article here.

MacDailyNews Take: Sooner than most anyone thinks, Apple will own the enterprise user.

Related articles:
Apple+IBM add 8 powerful new MobileFirst enterprise apps for iPad and iPhone – April 1, 2015
Apple+IBM partnership is more than a simple hardware distribution deal – February 28, 2015
UBS: Apple+IBM partnership set to expand – February 9, 2015
Apple+IBM: Apple spoils early, Big Blue’s later? – February 2, 2015
Apple+IBM seize the mobile moment to energize enterprise software – December 29, 2014


  1. “It confounds me so few are taking notice.”

    It confounds me that Johnny is so confounded. The computer and mobile industries have shown themselves, over and over, to be a bunch of somnambulant dolts.

    How great it would be if there were five or ten other companies with anything like the originality and creativity of Apple!

    1. Remember the 3 reasons why Steve Jobs picked UNIX for Next?

      Networking, networking and more nextworking.

      Steve could see the coming connected world before other leaders.

  2. I believe the watchful competitors have said this Apple/IBM union won’t amount to anything because they say the apps seem to be too simplified. I don’t really understand what they mean because as long as the apps produced the desired results they should be worthwhile. Still, it’s not the first time I’ve heard that if something is too simplified it’s not good enough to be considered an enterprise solution. It’s like when Microsoft always says you need a full Windows application to produce the proper results and a tablet or a smartphone running some small mobile OS won’t cut it.

    Anyway, I get the feeling the competitors aren’t concerned about these simple solutions as being a threat to them and that’s why there’s no action being taken against these little mobile apps.

    1. Example: Salesforce.com is actually a very simple CRM database off the shelf, but a trained database developer can customize it to do any number of things (issue tracking and MTBF for certain parts, for instance) so these “simple” apps that IBM is developing will be shown in their native state, then customized for someones particular practice (i.e. fields for certain procedures, relations from one piece of patient data to overall cost effectiveness, etc….)

      Just sayin’ that simple is not the end of the story if it is software framework (and IBM is no slouch when it comes to understanding this)

  3. it has been taking a while, but the handwriting was on the wall, many years ago, back when mr. apple went to unix based system X and shifted to wintel chips.

    and unless some catastrophic macro economic trend or event derails the u.s. and world economy (which ain’t entirely out of the likelihood of possibility) mr. apple and all those who invest in the company are in for a long haul gain of epic proportions. along with a few unsettling dips along the way.

    1. I really like the way that you are able to use punctuation to properly present your ideas. I am not sure why you chose to avoid capitalization or start a sentence with “and”.

  4. No surprise here, Microsoft still seem asleep at the wheel. Haven’t read anything spectacular about that new Nutella guy. They do have a new surface, sounds like a real sinker.

    We’ll see but I’m sure the apps will be good, or at least IBM will put the effort in to make it best of class.

    Hopefully it will rub off on Apple, there have been critiques of their software over the last few years that they need to address.

    1. Balmer’s Lawsv2.1

      Impress the stockholders by describing future ‘innovative products’ (VaporWare) currently in Research & Development phase. Blind the stockholders with brilliance, or baffle them with cryptic jargon, whichever works. Get everyone really worked up by jumping up and down, moving wildly on stage, screaming motivational nonsense, and sticking your tongue out; occasionally throw a chair.

      Technology at MicroSoft (M$) is (mis)managed by those who don’t understand the product. Design by committee. Change the design at the last minute. Add all kinds of unnecessary bells and whistles to a product, call it ‘feature innovation’. Flaws will be promoted as innovative features.

      If you make a product any fool can use; only fools will use it. A product can be made fool proof; but it can’t be made idiot proof. If there is a way for a product to fail, it will.

      If a product doesn’t sell, give them away to schools, for good Public Relations. If the company is failing, don’t blame yourself, fire subordinates and restructure.

      Hand pick a replacement as your successor that will (mis)manage the company worse than you (so you’ll look better by comparison.) Retire and cash in your stock before the company fails completely and goes bankrupt. Complain that no one innovates products any more the way that you did when you were in charge. Buy a professional basketball team, then (mis)manage it the same way you (mis)managed your company. 😀

  5. Seems to me even as a raving loon diehard Apple user and supporter that Apple won’t own the complete Enterprise space but rather a part of it, in mobile. Microsoft Windows Server & Linux solutions will continue apace among other PC Enterprise solutions. It’ll be interesting to watch this play out.

    But “it is true that in the future you and the Klingons will become fast friends – you will work together.” But, I dunno. 🙂

  6. Apple’s modus operandus has always been to quietly put all the building blocks in place and then let people be surprised at how well it all works together.

    When you think back to the iPod, there were plenty of other digital music players around, but Apple had also created iTunes and then the iTunes music store. It was the combination of the hardware, software and service that made the iPod unbeatable and even a few years after it became a huge phenomenon, rival manufacturers still hadn’t twigged that just producing neat hardware wasn’t enough, you need the other elements too.

    When Apple bought P.A Semi, few people imagined that Apple was planning to create world-leading CPUs, but Apple built a team which allowed them to put a 64 bit CPU and operating system into a mass market range of portable devices a couple of years ahead of their rivals and their advanced chip designs are providing Apple with a significant economic and performance advantage over rival manufacturers. Furthermore, Apple’s rivals can’t buy those chips for their own products.

    Apple did the same with fingerprint authorisation, which initially seemed to be little more than a convenient way of unlocking an IOS device, but went on to be a key component of Apple Pay.

    Look at all the enormous data farms that Apple is building. They are far bigger than anything needs right now, but I have no doubt that their true purpose will become apparent before long.

    Apple doesn’t scream from the rooftops about what it’s long term plans might be, instead it quietly gets all it’s ducks in a row for when they are needed.

    The Apple / IBM alliance is another of those strategic moves which rivals appear to be paying little attention to, but it has the potential to be one of the biggest successes of all for Apple and with the potential for considerable growth in the future.

    1. As a consultant, I did hear that bogus argument from a few people, but I did my job with my own tools of choice and shut them up. Does anyone make bullshit claims like that outside of computing? “Oh, you can’t use Toyota or GM trucks for REAL work; you need the Ford F-150”? Gimme a break.

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