Elle Australia magazine offers Apple Watch fashion and wardrobe tips

“Latest stop in the Apple Watch tour of the world’s fashion magazines is the Australian edition of Elle, where fashion editor Sara Smith models the watch and ‘shares her tips for making the watch work in your wardrobe,'” Ben Lovejoy reports for 9to5Mac. “The magazine’s editor in chief, Justine Cullen, also shares why she wants one.”

I love the idea of having all the things you need to know – such as your next meeting – on your wrist at a glance. I love that it will prompt me to get up from my desk and move once an hour, and keep track of all my activity. And I love that it’ll discreetly tap me on the wrist (no more invasive rings and vibrations) when it wants me to read a message or to tell me I need to be somewhere. – Justine Cullen, editor-in-chief of Elle Australia

Read more, and see the photographs, in the full article here.

MacDailyNews Take: We love it when a plan comes together.

[Thanks to MacDailyNews Reader “Bill” for the heads up.]

Related articles:
Vogue Paris: Apple Watch is a ‘revolution’ – February 27, 2015
Apple Watch to grace cover of Vogue China’s November issue – October 9, 2014
Apple Watch Sport graces the cover of Chinese magazine YOHO – March 4, 2015
Apple Watch graces its first US magazine cover – February 19, 2015


  1. The first image in the Elle shoot is the only one that really works, in my opinion. It’s also the first style shot I’ve seen of the 38″.

    All three pics are of the rubber bands. The snappy dresses cry out for one of the classy leather or metal bands, I think.

    Mdn, your link is not directly to Elle, fyi.

    1. It was always obvious to me that women would be more attracted to the Apple Watch. Women are more likely than men to be wearing clothes with no pockets, so the iPhone more often needs to be carried in a bag. An Apple Watch very neatly allows women to leave the iPhone in their bag for most of the time, while at the same time keeping them better informed about calls and alerts.

  2. Ah Anustralia, where men are men and women are too. What irony having those fecal filled Anustralians down under wearing a LOUD MOUTH YANK device on their wrist. Might help the wankers determine which hand to use.

      1. He spent some time in Australia and apparently everyone here was a horrible human being and he hated all of us.

        “If you run into an asshole in the morning, you ran into an asshole. If you run into assholes all day, you’re the asshole.”

  3. OhLaLa! At last some tasteful fashion images, pointing out that the Watch is NOT a brick-on-a-wrist POS like Android Wear.

    (I still can’t get out of my tortured mind the horror of those poor face painting Watch ads out of London. What crappy mag was that?).

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