“Apple Inc. began sales of its newest iPhones Friday with consumers in Australia becoming the first globally to get their hands on them,” Daniel Stacey and Ross Kelly report for The Wall Street Journal.
“With the appeal of a bigger screen, veterans of prior launches said the queues were the longest outside Sydney’s Apple store, highlighting strong initial demand,” Stacey and Kelly report. “The screen upgrade, along with better battery life, a faster processor, and an improved camera, is expected to drive strong demand for the new phones. In an interview last week, Apple Chief Executive Tim Cook said he expects the ‘mother of all upgrades’ from consumers rushing to snap up the new iPhones.”
“Apple has raised the base price for its most-expensive model by $100. The iPhone 6 starts at $649 without contract—the same price that Apple charged for the iPhone 5S when it introduced that phone a year ago. For the larger iPhone 6 Plus, Apple is charging $749 without contract, making it the most expensive iPhone that the company has ever sold,” Stacey and Kelly report. “The higher price hasn’t done much to diminish demand. The waiting time for the iPhone 6 Plus is longer, at three-to-four weeks, while customers can get an iPhone 6 within seven to 10 business days, according to the company’s online store in the U.S. Apple said it has set aside supplies for customers purchasing the phones in stores on Friday.”
Much more in the full article here.
Related article:
Apple’s iPhone 6 and iPhone 6 Plus debuts in Asia, Europe to long lines – September 19, 2014
