Dell, BlackBerry scoff at threat from Apple-IBM alliance

“IBM Corp’s recent move to partner with Apple Inc to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now,” Euan Rocha and Alastair Sharp report for Reuters.

“Top executives at Dell and BlackBerry Ltd scoffed at the threat posed by the alliance this week, arguing the tie-up is unlikely to derail the efforts of their own companies to re-invent themselves,” Rocha and Sharp report. “‘I do not think that we take the Apple-IBM tie-up terribly seriously. I think it just made a good press release,’ John Swainson, who heads Dell’s global software business, said in an interview with Reuters in Toronto on Thursday.”

“PC maker Dell and smartphone maker BlackBerry are in the midst of reshaping their companies around software and services, as the needs of their big corporate clients morph,” Rocha and Sharp report. “BlackBerry Chief Executive John Chen similarly downplayed the threat of the alliance in an interview with the Financial Times on Thursday, likening the tie-up to when ‘two elephants start dancing.'”

“Chen told the Financial Times that BlackBerry was in early discussions with some companies about working together in parts of the enterprise market, but did not name them,” Rocha and Sharp report. “Whether a BlackBerry-Dell partnership will materialize is unclear for now.”

Read more in the full article here.

MacDailyNews Take: What is it about Apple’s hapless roadkill that compels them to repeatedly insert their feet into their mouths? Beleaguered Dell has nothing and smooshed BlackBerry has even less.

Apple+IBM vs. Dell-BlackBerry would be like all-stars from the Red Sox+Yankees vs. the Kansas City Blues-Houston Buffaloes, two defunct minor league teams.

[Thanks to MacDailyNews Reader “Stereotype” for the heads up.]

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Apple+IBM: Winners and losers – July 16, 2014
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Apple’s IBM alliance kills Google in the enterprise – July 15, 2014
Apple CEO Tim Cook’s memo to employees: IBM deal builds on Apple’s incredible momentum in the enterprise – July 15, 2014
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56 Comments

  1. “They never learn.”

    “Those who cannot remember the past are condemned to repeat it.”

    “You can lead an idiot to water but you can’t make him drink it.”
    (actually a horse but idiot seemed more appropriate)

  2. They can’t show fear but to give the old “meh, it doesn’t concern me” is stupid. It doesn’t show any confidence, it shows delusion. If you don’t see anything to be concerned about you’re not paying the least bit of attention.

    You can say “The Apple/IBM deal is pretty interesting but I think we’ve got some things coming down the pipe that will keep us competitive”. It’s bullshit too but it doesn’t smell as bad.

  3. I love articles like this. It’s pure click-bat at its finest. But such vehement denials by competitors tells me how worried they must be. Based on that, we might conclude that the Apple-IBM partnership has great potential.

  4. MacDailyNews Take: What is it about Apple’s hapless roadkill that compels them to repeatedly insert their feet into their mouths?

    Obvious really. If you stick your hoof far enough down your own gullet…you can kick your own butt!!
    Punch drunk behaviour.

  5. How many so called iPhone/iPod/iPad killers from these companies did Apple killed?
    These guys are doing exactly just like Ballmer when he scoffed at the iPhone when it launched. But they are scared to death.
    It’s bluff. And the last words before the fall.

  6. I do not think that we take the Apple-IBM tie-up terribly seriously.</i? – Some Dell Dummy.

    ♪♪ Whistling past the graveyard. ♫
    ♪ Hum-dee-dum-dum. ♪♪

    See you there soon, Dell and Blackberry! 😉

    1. After my coffee:

      I do not think that we take the Apple-IBM tie-up terribly seriously. –Some Dell Dummy.

      ♪♪ Whistling past the graveyard. ♫
      ♪ Hum-dee-dum-dum. ♪♪

      See you there soon, Dell and Blackberry!
      There’s no coffee in hell.

  7. They didn’t take a lot of things very seriously that resulted in subsequent implosions in each company. Fool them twice, shame on them. As the other old saying goes “Better to stay quiet and not look stupid than to open your mouth and remove all doubt.”

  8. “I do not think that we take the Apple-IBM tie-up terribly seriously. I think it just made a good press release,” John Swainson, who heads Dell’s global software business, said in an interview with Reuters in Toronto on Thursday.”

    Apple usually announces – fait accompli- not press releases.
    Press releases are what Dell, Microsoft etc, are good at, to keep up with the competition.

    Those who live by the press release die by the press release.

    1. That is a catchy new phrase. Still, I have a hard time picturing corporate public relations execs squaring off for a duel, wielding rolled-up press releases. Dull stuff indeed. Best those flaccid wordsmiths take up broadswords — they make for more exciting duels, with more satisfying outcomes.

  9. Is Dell still in business. Oops, just saw a full page advert for Dell in Honolulu Star Advertiser newspaper advertising Celeron PC for $249 and 15 inch Celeron laptop for $249. I though Celerons went out in 1999. At any rate, with these prices, Dell will soon be out of business. Must be manufactured by slave labor in North Korea.

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