Is Apple’s Mac really invading the enterprise sector?

“According to a market study by Good Technology, the iPad owns 90-plus percent of the enterprise tablet market,” Charles Moore writes for Technology Tell. “However, it’s not just iOS that’s making inroads on erstwhile Microsoft turf these days. VMware’s VP of Marketing, End-User Computing Erik Frieberg contends in a blog that Microsoft Windows’s decades-long dominance of the enterprise desktop environment is coming to an end, thanks to corporate BYOPC and BYOD policies transforming enterprise computing ecosystems, and Macs having become a popular and preferred option compared to Windows PCs.”

“However, InformationWeek’s Michael Endler cautions against unwarranted exuberance in the Mac community based on this and a few other recent surveys pointing to Apple gaining ground in enterprise IT,” Moore writes. “Endler acknowledges that Apple is making some progress on that front, but emphasizes that projections predicting that Macs will supplant Windows PCs in the workplace are premature, noting that Windows still holds over 90 percent of the market, and OS X having actually lost share so far in 2014. In April, Apple reported its fiscal second-quarter earnings that included 4.14 million Mac sales, a slight increase year-over-year during an interval when the overall PC industry was shrinking.”

“On the other hand, Endler notes that VMware’s findings echo several similar reports,” Moore writes, “including a survey of 309 IT pros by JAMF Software, in which 90 percent of respondents indicated their company supports iOS devices, and some 60% affirmed support for Macs; the above-mentioned market study by Good Technology showing the iPad owning 90-plus percent of the enterprise tablet market; the research firm Forrester reporting an uptick in enterprise Mac adoption in a June interview with InformationWeek.”

Read more in the full article here.

MacDailyNews Take: It’s going to take a lot of shoveling to make a dent in Microsoft’s mountain of shit, but the fecal pile that is Windows is definitely shrinking. As more and more companies embrace BYOD and as the human roadblock of MCSE-certified IT doofuses age out and are replaced with new, open-minded blood (raised on iPhones, iPods, iPads, and Macs, no less), Microsoft’s putrid load will be removed with ever-increasing speed.

Related articles:
Is Apple finally taking over enterprise? – July 8, 2014
VMware declares that Windows’ reign ‘is coming to an end’ – and Apple’s Mac is taking over – July 5, 2014
Apple’s iOS 8, OS X Yosemite ‘Continuity’ threatens Microsoft’s Windows – June 30, 2014
All-Apple product users have a distinct advantage over others with seamless Continuity – June 5, 2014
How Apple’s Macintosh is invading the enterprise – June 13, 2014
Enterprise use of Apple products rising frantically, but IT resources lagging – June 11, 2014
New Apple iOS 8, OS X Yosemite features aim to boost enterprise sales – June 7, 2014
Apple computing devices surge in corporate, retail; productivity increases – January 9, 2014
Analyst: Apple iPad makes big enterprise gains as Android tablets fail to take hold – December 3, 2013
Apple’s iOS dominating in the enterprise – October 18, 2013
Over 95% of custom apps developed by businesses are written for Apple iOS devices – October 17, 2013
BYOD boosts Macs vs. Windows PCs: The final barriers to widespread Mac adoption in the enterprise are eroding – February 19, 2013
Mac attack: The world finally begins ultimate personal computing upgrade – January 17, 2012
Apple Macs continue to invade the enterprise – September 5, 2012
Gartner: Apple Macs invading the Windows PC-dominated enterprise – June 6, 2012
Mac Attack: Get ready IT doofus, your world is about to be turned right-side-up – November 28, 2011
Hell freezes over: Forrester urges IT to support the Mac – October 27, 2011
Corporate Mac sales surge 66% as Apple makes huge enterprise gains – May 20, 2011
Mac vs. Windows in business case study: Macs have 1/3 fewer problems that are solved 30% faster – June 2, 2008
CIO: Apple’s Mac OS X is the most cost effective operating system – September 24, 2007
Apple Mac desktops, notebooks top PC Magazine’s Annual Reader Satisfaction survey – again – September 18, 2007
CIO: Eight financial reasons why you should be using Apple Mac – August 01, 2007
Switching business from Windows to Mac offers significant savings – July 23, 2007


  1. The big problem is that Macs don’t work well with Windows Servers. I run a small department of Macs in an otherwise Windows centric company. With each new version of Mac OS I have had more and more issues with network files.

    1. Windows servers? The only viable server OS for heavy lifting is Unix/Linux, and Macs do just fine with them. Get rid of the Windows servers and your problems will go away.

      1. Amen. But the doofuses don’t know anything about Unix, or Macs. They protect their win-only livelihood by scaring management into bad decisions. It started with NT. A whole generation of IT people where the majority knew only Windows. They systematically got rid of the Macs, then the Unix workstations, didn’t listen to the users, and convinced management that their company would be handicapped and incompatible with the rest of the business world if they had anything but Windows based PCs and software. Then the mongol hordes of doofuses showed up trained in nothing but Windows. They’re everywhere in every business. My wife’s company has 180,000 employees and their IT people can’t offer help of any sort for Macs. They’ve been 18 months trying to figure out a way to hook a Mac securely to their PC server system. They’ve got that system so wrapped up in windows only stuff, they outsourced the whole thing. And to a company that now has spent over 9 months with no results. Their hapless. The multinational technology conglomerate that I used to work for was just as bad. After they sunsetted the Macs and Unix workstations, they layer off all the support people for both those platforms. It’ll be an eternity before the corporate world will have a significant number of Macs, if it ever does. maybe when iOS 12 and A12 processors have the horsepower, with iOS already in the door, there may be inroads. But even when management dictates that their companies make Macs available, the bulk of the IT people can’t execute, and management let’s them get away with it.

        1. I was a systems administrator at my former employer (prior to retirement). I dealt with one system that collected roughly a GB of data every 15 minutes from about 1 million devices on a mesh RF network covering about 2500 square miles with a TCPIP based backhaul from the RF gateways. The database was on Linux, as were the communications apps. The front end application was on a pair of Windows servers. 99% of all of our issues were with the Windows servers, often due to Microsoft stupidity rather than any local operating error. Security updates and backups often failed. Network connections failed and would not re-establish automatically as designed. RAIDs did not recover from drive failures as planned. Our “genius” MSCE certified IT doofuses were constantly confused and helpless. One reason I retired early was the stress of being on call and getting up to VPN in at 3 am because the system crashed.

          At times I had a need for a portable device at work, so I took my Macbook to work and connected directly to our network. You would have thought I’d set the building on fire. “You can’t do that!” “That’s a security risk!” “That’s not possible.” I finally cornered IT about why I couldn’t use my Mac on the corporate network when contractors did so every day. The final answer was, “Well, you could, but then we’d have to have access to your personal hard drives, etc. for audit purposes.” At that point I realized it was all a circle the wagons exercise. A few month later I retired. They can keep their buggy, paranoid run system.

        2. The trouble is that those Microsoft-certified old-style IT-guys tend to protect their livelihoods by configuring their Microsoft servers with settings or utilities that make the whole caboodle Windows-only (or that cannot be easily addressed using Linux or MacOS servers).

          Just wandering where they get these ideas.
          Could it be that knowledge of these techniques to lock clients onto Windows, is a cornerstone of the curriculum MSCE certification curriculum (behind closed doors, that is) ?

          1. Less threat to their jobs or less need for them to expand their knowledge base. Simple as that. However that defence is slowly falling especially as new IT people simply have to learn about iOS and thus Mac to survive in the new World order. The closer that iOS and Mac OS can work together, the more incursions will be made.

      2. If I had my way that is what would happen. Unfortunately I’m a small fish in a huge pond, and in this pond the IT defuses like there Windows even if they can see through them.

    2. This is our case as well, granted Mavericks is supposedly embracing native Microsoft SMB for file shares, it’s still a challenge in a Windows Server based environment, especially those heavily dependent on Active Directory and Exchange. Granted we’re exploring options to rid ourselves of the Exchange server for email and moving to completely web-based solutions, the fact is, when you invested a lot in Windows PCs (80% of our machines), you tend to stick to what (mostly) works.

      While OS X Server software is very cheap and excellent for running a small network, finding decent Mac hardware to run a powerful server for a large network is not. Sadly Apple axed the Xserve years ago. It would be killer to see what Xserve would be like to today if they continued to support and update them.

      Oh, and unfortunately there still isn’t a real contender to Excel either.

    3. Here is the ironic thing, Windows workstations work great off Mac servers. We run Mavericks Server on a Mac Pro tower and have a couple PCs hooked up to our network. The Windows machines have no problems accessing the files that are sitting on the Mavericks Server. I was actually shocked at how seamless the Windows workstations work with Mavericks Server.

    4. I agree with that to a certain extent. Hopefully these are just file servers and not Domain Controllers. For compatibility purposes I still create the /etc/nsmb.conf file (see for more info) and rarely have issues.

      I’m hoping as SMB is now standard it will get better over time, Yosemite will be the 2nd gen since smb is standard so hopefully it will be better.

      I still can’t believe Apple ditched the Xserve! Now is the time to have it out so customers buy them for iOS deployments, etc. But I am betting people already have Windows servers in place and a mix of phones and tablets that its easier to go with a third party like Absolute, Airwatch, etc and the sales just didn’t make the cut anymore and they got rid of them. Still sad here! I wanted a 3U with atleast 8 drives in it and would have been happy! But OS X server is slowly dying without real server hardware in my eyes!

    5. The big problem is that Macs don’t work well with Windows Servers.

      And vice versa. This is a long and old story that could fill a small book. Part of the problem can be laid specifically on Microsoft who REFUSED to update their decrepit support for AppleTalk. Instead MS ranted for well over a decade that Apple was to blame. The fact is that Microsoft initially supported the original buggy version of AppleTalk, then stopped dead in their tracks while AppleTalk progressed into what was superior technology. So FU Microsoft for lying and perpetrating deliberate anti-Apple mythology.

      Meanwhile, Apple’s record for supporting Microsoft networking has been (*ding* me down all you like, but we professionals know this to be the case…) ABYSMAL in OS X. You’d have thought Apple moving to x86 CPUs would have helped, but no. It’s far more complicated than that. Third party solutions have consistently been superior to the, being blatant, crap Windows networking support Apple provided for many years. I used to use one called DAVE from Thursby Software.

      With time and improved open source tools, Apple has improved their end of the problem. Meanwhile, I have to point out that Microsoft has pulled some incredible boners on their end of the networking situation. ActiveX was a catastrophe that proved to be a wide open ‘window’ to hacking. Anyone security conscious just turned it OFF. .NET was initially loathed and ignored by even devoted Microsoft developers, although it has slowly improved with time. UPnP, Universal Plug aNd Play is an ongoing catastrophic horror, sadly embedded in most modern routers, that was great for XBox gaming while being another wide open ‘window’ to hacking. If you have it on your router, turn it the F*K OFF in order to be safe. There are a few implementations of UPnP that lock out hackers, but most implementations of it are a nightmare waiting to happen.

      IOW: This situation is MOSTLY Microsoft’s fault. But some of it lays squarely on Apple’s negligent shoulders. Sorry, but that’s the case.

      1. “… projections predicting that Macs will supplant Windows PCs in the workplace are premature, noting that Windows still holds over 90 percent of the market, and OS X having actually lost share so far in 2014.”

        You can thank the brilliance/arrogance of Steve Jobs for driving the truck into the ditch and Tim Cook for being clueless. Nothing about any of this is going to change. Apple is a gadgets company except for their commitment to keep dumbing down the OS and apps that run on it, it is practically out of the real computer business.

  2. it’s hard to get a clear picture from those stats

    marketshare, sales share, installed base are all subjective metrics as analysts look at them differently.

    for example the recent surge of PCs is due to Msft discontinuing XP support and companies upgrading aging machines. So even with the surge has the INSTALLED BASE grown larger when people might be just mostly REPLACING machines?

    from just subjective private observation home users seem to buy many more PCs also because they ditch them faster than macs as they are less robust and cheaper (I’ve got a 10 year old mac that runs fine) so again what is the installed base ?

    even SURVEYING people to get installed base stats is wonky as many people seem to have PCS lying unused all over the house (look at the hundreds of millions of netbooks sold and left in the drawer) .

    I’m sure PCs installed is much larger than Macs but it might not be as huge a difference as sales stats show just like Android. Android is assumed to be 80% of the market and iOS less than 20% but Googled said they had an installed Android base of 1 billion and analysts estimate IOS at 500 – 650 million which is way closer than sales estimates would assume (iOS devices more robust and with better OS updates have better shelf lives than android)

    and of course Macs PROFIT share of the PC market is crazy : around 40-50%.

    with new Sales leaders in Apple today (e.g Ahrendts) and cheaper macs I think mac sales will surge. (btw both Apple PR chief and USA marketing chief left apple (were removed? ) in the same week a little while back).

    1. How many of the supposed 90% are glorified cash registers or devices that are barely more than electric typewriters. I’ve seen PLENTY of computers running in clients’ offices that run one DOS (!!!) program specific to that business, and that’s all they’re used for.

      1. ‘John Smith’, your wonderful phrase ‘glorified cash registers’ begs me to point out that ongoing crisis of retail enterprise companies using POS (Point Of Sale) devices that use an embedded version of Windows XP. ALL such devices are WIDE OPEN to hacking and will forever be so. Microsoft offers a service to keep their decrepit embedded Windows XP software updated. But that’s not the problem. The problem is that these innumerable crap devices will forever allow customer payment data to be In-The-Clear in RAM, allowing hackers to steal that information and sell it to the highest bidder online. Until such data remains encrypted end-to-end, these devices will remain dangerous and require tossing them into the nearest dumpster ASAP. A huge swath of the retail industry is stuck with these POS POS (deliberate double acronym) devices.

        Want an example? These devices were responsible for stupid Target having over 110 million user accounts stolen, and sold online, in 2013. The specific cause of that historic hacking job continues today as if filters down even to the level of Mom-And-Pop stores running this crap devices to scan credit and debit cards. No definitive solution is available except to throw the POS devices away and get a full end-to-end encrypted solution.


        1. Dumpster divers will get them. Better: the last place I worked had a facility that disassembled them, reclaimed metals, and physically destroyed the rest. No data = secure data.

      2. What does it matter what the computer is used for??? A sale is a sale. If Dell or Lenovo serves industry with better overall value than Apple, then you will continue to see PCs doing tasks large and small. Moreover, don’t claim that iOS makes for a more cost effective devices for lightweight tasks. The switching costs for a company to move to an entirely different platform are usually prohibitive even IF Apple attempted to offer competitive pricing — which Apple does not. The integration of business software simply hasn’t occurred on the Mac or on iOS because Apple hasn’t put its efforts there. The iPads being deployed in business are mostly just email devices, and the complaints about Apple’s iOS calendar are incessant. YMMV.

  3. Every dumpster in my my neighborhood is absolutely chock full of Dell and Lenovo pc’s. The city are now also running extra garbage trucks daily to deal with the vast numbers of discarded pc’s showing along almost every kerbside.

    PC’s aren’t dead yet but pretty sure they will be by end of next week.

  4. With Tim Cook refusing to allocate engineers to fix the mail IMAP feature hosed by Mavericks, there’s no way any enterprise user should consider provisioning macs at this time.

  5. Ha! Not in my company. Sure we can use the Good app to get our email on our iPhones (or iPad) but everything else is ThinkPads running Outlook, IE, SharePoint, and MS Office 2010. I keep asking the help desk on my weekly calls to them for a fix to the latest bug/feature infecting my machine when I can get a Mac and they just laugh at me. Um, never???

  6. I think Apple needs to take about $300 off each iMac and maybe that would help. I can get a Lenovo tower with xeons, dedicated video, 16GB ram, 500GB HD for $900 and it will out run the high end iMac. That model they released a few weeks ago isn’t upgradeable and is very poor hardware for $1100. I love Apple products but not that much! They have to bring the prices down on the current hardware models.

  7. Silliness. Apple gets to enjoys its tiny piece of the PC pie and that’s just fine. MSFT is simply way too far ahead on enterprise and they do rock some pretty sweet server software. I live a perfect life with my MBP 15-R via Parallels which lets you enjoy the best of both worlds. Apple is busy enough fending off Google and who knows Google Chrome might end up becoming a nightmare for both Apple and MSFT on the PC OS and hardware side of the ledger.

  8. Is Apple’s Mac really invading the enterprise sector?

    I’m sorry to be inspired to snotiness, but this is an silly question without a sensible yes or no answer.

    The fact is, as I can attest as a former employee of the enterprise sector, that Macs has CONSTANTLY been used with the enterprise albeit on a limited basis due to various ignorant influences. There is therefore no new ‘invasion’. Instead, there is an INCREASE in use of Macs in the enterprise sector.

    Some alternative words to ‘invaded’:
    – Expanded
    – Amplified
    – Elevated
    – Heightened
    – Magnified
    – Strengthened
    – Widened
    – Broadened
    – Intensified
    – Inspired
    – Revelational
    – Enlightening
    … I love my thesaurus. 😉

    1. Get them while they are young. People make decisions & develop efficient habits in high school & college and then carry those decisions into the workplace.

      Look at what successful students are using. I detect an overwhelming amount of Macs, including those running various flavors of Windows.

      1. Part of the situation is that, amidst the marvel of human diversity, there are people who depend up on what they’re taught in high school and college in order to deal with something that is not one of their natural skills: Technology. Those of us who have that natural skill are a minority. It’s possible to retrain many people to understand and use superior technology. And then there are those, which includes many of we technogeeks as we age, who are never going to learn anything different from their old knowledge and habits. Therefore, it’s important to keep such people and mind and do our best to compensate. I snarkily call this the ‘LUSER Factor’, but that’s not really a fair summary of the situation. I’m trying to break that habit. 😉

  9. ‘…that projections predicting that Macs will supplant Windows PCs in the workplace are premature…’

    Always good to state an imaginary scenario so that you can ‘look good’ blowing it away. I can’t imagine anyone or any projection is actually claiming to say that Macs will eventually supplant Windows in the commercial sector otherwise 2 periods of a .2 share gain or similar in anything could be deemed to show an eventual majority share for any given product or a similar decline eventual extinction of it. Seems they are simply trying to demean others work by implication through using a lie of their own making.

  10. I have told this story before, but it bears repeating. And it’s a long post, but it’s worth reading.

    Back in the (very) early 80’s, when I was still using PDP-11’s and VAXen, a friend of mine introduced me to his brand-new IBM PC. At this stage, IBM was the day’s Microsoft, and Digital Equipment Corporation (DEC), makers of the PDP-11 and VAX, were the day’s Apple.

    But what the computer could do was impressive for the time. I examined it more closely, with the intention of reading more about it in the industry journals that weekly clogged my (physical) mailbox, email being something that at the time only myself and other pioneers were experimenting with.

    IBM has always been in love with 4-digit model numbers, but when I saw the model number of this IBM PC, I couldn’t stop laughing for about 5 minutes, because the model number was “5150.”

    Why is that funny, you ask? I had at the time been involved in public safety for a bit over 8 years, and section 5150 of the California Welfare and Institutions Code is well-known to everyone in California public safety; even the term “5150” is used to describe a person that might fit the bill.

    The section begins:

    “5150. (a) When a person, as a result of a mental health disorder, is a danger to others, or to himself or herself…”

    The association was just too funny. That day, I forever swore off IBM PCs, and by extension DOS and Windows.

    1. That very day you swore off PCs because of an ominous bit of numerology hidden in state law?? That has to be one of the strangest superstitions ever.

  11. This is wishful thinking. BYOD will not significantly increase the number of Mac devices in the enterprise because Mac devices cost 4 times as much as Windows machines. iPads are one thing, because iPads pretty much replace the “second computer” in most households, which is generally going to be a Windows laptop. But MacBooks START at $1200 when Windows laptops start at $300, and even the good ones with decent processors, memory and screen size start at $500. (Also, Chromebooks, which a lot of people are switching to, start at $250.) Because of this, Apple has only about 10% to 20% of the PC market, even if you include the affluent, educated people that are relevant to enterprise business computing.

    So this isn’t iPad versus Android tablets or even iPhone versus Android phones here. This is Windows PCs (more likely laptops) versus Apple computers (more likely MacBooks) and so long as Windows dominates the PC market, BYOD will not alter the enterprise market share. Only getting companies to purchase Macs for their employees would do so, and even there the cost would prohibit a Mac for anyone other than those who absolutely need them for high powered tasks like IT, CAD, programming etc. And even there, while Macs may be better, Windows PCs are still very capable and therefore it is difficult to justify the added expense.

    As far as the servers thing go … that is not always the case. Again, cost is a factor, and SQL Server is cheaper than Oracle and simply superior to MySQL, and most enterprises are not going to go the unsupported open source database route for anything critical. Handling enterprise user accounts? Sorry, while Linux products and other offerings exist, nothing beats Active Directory for that. Which brings up another issue: if you are going to get a Windows server for user accounts anyway, most folks are going to use the Windows server for other server functions instead of having to support one vendor for user accounts, another for database, another for web server, another for corporate communications etc. It costs more in terms of hardware, software licenses, support, IT people etc.

    Sorry, but whatever happens to Microsoft in terms of home/personal computing at the hands of iPads, Chromebooks, Android devices (yes companies have begun to sell Android laptops and more are on the way) they will remain a major player in enterprise computing along with Oracle, Red Hat etc. That is precisely why Natella is shifting company resources and emphasis there, to the point of selling Android phones (Nokia X and soon Nokia Lumina) in order to make money off their enterprise and cloud offerings on the back end.

  12. “open-minded blood ”

    That’s hilarious! Apple fans are least open minded folks around. They sing a one note song, and anyone who dares stray from the cult is shamed an ridiculed. And whoever writes the “MacDailyNews Take” is about as closed-minded as they come. Apple could create an empty soup can and MDN would praise it as long as it was “Made by Apple”. I can see it now: “The can was formed by an innovative Sapphire Glass blowing process that creates an object of beauty and strength. Lighter than all other soup cans, it is transparent and can be used as a solar collector when empty, proving once again that only Apple can save the planet and feed it too”.

    1. I can see it now too, thanks to you.

      With your untrammeled imagination you would make a great Apple hire. They need more magnificent fools like you, the better to delude millions into giving them all their money. You have a bright future in marketing.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.