Why Apple’s Continuity for Mac, iPad, and iPhone is great for investors

“At Apple’s 2014 Worldwide Developer Conference in San Francisco, the company introduced a variety of enhancements to its OSX, and iOS operating systems for developers,” Michael Sitver writes for TheStreet. “One of the most enticing to consumers will also be very beneficial to the company’s bottom line, and thus to shareholders.”

“Continuity is an extension of Apple’s initiative to bind its mobile (iOS), and desktop (Mac OSX) operating systems, and allow users to use features from their iPhone or iPad on their Mac and vice versa,” Sitver writes. “For example, iPhone owners will now be able to use their Macs as speakerphones, or caller ID for their phone, or even to make phone calls, and text messages. Of course, this will not work for competing phones.”

“In addition to being able to use phone features on a Mac, Continuity also allows for another development, which Apple is calling ‘Handoff.’ Handoff allows users to begin writing emails, and texts on their iPhone or iPad, and effortlessly switch to writing on their Mac. Users can also go from their Mac to their iPhone or iPad and will be able to hand off other things, like opened Web browser tabs, maps instructions and contacts,” Sitver writes “Connecting iOS and OSX in this way makes the two platform more attractive together than they were separately. It motivates users who own a Mac but no iOS devices or an iOS device but no Mac to invest in both… [Plus], right now, it appears that Apple will attempt to enter new categories in the fall, right as the new softwares are released.”

Read more in the full article here.

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Continuity: Apple is now moving in new directions and beyond where Steve Jobs might have gone – June 3, 2014
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7 Comments

  1. I love this type of interaction.
    However I also wish Apple would fix the usability issues for existing interactions. One thing that is bugging me is when using a playlist on the iPhone, the same song or set of songs are repeated. Also clicking on a song in a playlist will start playing a different song. Weird behavior but definitely reproducible.

    1. As long as Apple sees that, rather than bends to the advice like most companies that puts the investor first and foremost this will remain an exciting future. One would have thought the analysts and investors might have gathered that is why Apple has gone from its deathbed to the biggest and most profitable company on the planet. But sadly sense is a rare commodity even amongst the educated.

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