Apple’s iOS dominates in richer countries, Android in poorer regions

“Mobile technology firm dotMobi has taken a shot at visualizing the world based on device browsing rather than just sales figures,” Jon Russell reports for TNW. “The company — which offers a range of mobile-specific services, including publishing, developer and domain tools — sifted through “billions of mobile site views” on its goMobi mobile publishing platform to provide insight into the most popular mobile platforms in 101 countries.”

“dotMobi isn’t able to provide an overall figure for combined global data nor a summary of traffic based on the sheer volume, but it does say that iOS devices dominate browsing in 34 countries, while Android is the leader in the remaining 67 nations that it tracks,” Russell reports. “Importantly, though, iOS maintains the lead in key markets like the US, UK, Canada, France and Japan.”

Device Atlas, iOS vs. android
Device Atlas, iOS vs. android

Read more in the full article here.

MacDailyNews Take: Android. The poor man’s iPhone.

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30 Comments

    1. Why would you walk away from the 15 to 20% of the population that can afford an iPhone and/or iPad?

      15 to 20% of over 2 Billion is a lot of potential customers in India.

    2. India has a population ten times larger than Japan. India offers a tremendous opportunity for smartphone sales, as the existing penetration of smartphones is low and there are large numbers of affluent Indians.

      Ignorant people often assume that India’s population are all living on the poverty line, but India has a very unequal distribution of wealth, with an immense number of people in the middle to upper income bracket. Indian people are also well-motivated to take education seriously and put in the effort to better themselves. Such people view iPhones as an aspirational product.

      Fortunately Apple’s management are smart enough to know where big opportunities exist and where the growth markets will be.

  1. I can believe the 74% iPhone users in Canada. I have been on ski trips, and parties where every single person is on an iPhone. Although, everyone at the mall is not.

  2. Two things:

    1) Trafic != Marketshare. Some people use their phone as a tool others as a toy. (I let you guess what produces more trafic). It’s funny to see how people who claim in a so vocal manner that numbers are not relevant (when related to marketshare) wet their pants when it comes to their baby

    2) I didn’t know Switzerland was a poor country. Just saying…

    P.S: I won’t answer any comment so no need to start a flame war

    1. Have you ever been to Switzerland?

      They speak English, French, Italian, German, you name it. Not only that, they use all those languages all day, every day.

      What’s more, every male Swiss has a loaded machine gun by their bed.

      Is it any wonder that the average Swiss cell phone buyer is confused.

      1. It’s not a machine gun you dope. It’s a SIG assault rifle that is made in Switzerland.

        And another thing you know nothing about you dope head, is that Switzerland has the highest iOS and Mac penetration rate of any European country.

        It’s Germany and Italy that the majority of phones are Android, among the major Western European economic powers.

      2. That one is funny 🙂

        I know Novad IRL (I work with him).

        For your info he is Swiss and as I know him he must be endlessly amused by your post.

        He is also a senior architect in our company and knows more about all this stuff than you will ever do in your whole life.

        Now about the “confused average swiss”.

        The Swiss market is a bit special as people there are (mostly) wealthy enough not to care of the price of the phone they buy. Carrier subventions there are also quite high which brings high end phones to a decently low price.

        Many people in CH buy a phone because the name is well known or because a friend/coworker/whoever told him how cool this phone is but don’t know anything about what they can do with it.

        This explains 2 things:

        – Why the market share of the iPhones is so high in this country. 3~4 years ago everyone spoke only about the iPhones and this was the phone everyone bought without even knowing what a Smartphone was. Now that Samsung is also a well known brand Apple’s market shares drops quickly (But is still high)

        – Why Data Traffic with non-iOS phones is so high even with a smaller market share. Those who bought other brands knew what they did and were mostly well informed about every aspect of a smartphone.

        You can expect that the data traffic gap and the market share gap in this country will become much smaller over time

    2. Traffic does not equal market share but it does equate to engagement. This is what everyone has been saying all along. As you say, android users are mostly tools. Uh, sorry, phrasing. I meant that android users just buy a phone, maybe text a lot, and email a lot, but iPhone users tend to use the crap out of their phones doing things like responding to silly posts on websites and, say it with me, shopping.

      Traffic != market share however traffic >= market share because it generates revenue in oh so many ways.

    3. It is difficult to asses who generates more traffic; those who play, or those who work. I have no games on my phone; I don’t stream music or video, but I often exceed the 500MB 4G speed cap on T-Mobile, on occasion burning through almost a gigabyte of data (good part of it at slow speeds). This is all used through NewsStand apps (newspapers and news magazines), e-mails, documents and maps.

      On the other hand, my friend’s daughter has two screenfuls of games on her iPhone, but none consume any meaningful amounts data (Cut the Rope and similar).

      In other words, traffic, while not corresponding to market share, does reasonably well represent usage. Market share alone doesn’t give us a meaningful picture; while it is great for Google to be able to claim solid advantage in market share over iOS, that advantage doesn’t correspond to practical advantage when a solid number of those Android phones aren’t used (beyond simple phone functionality). For mobile phones, and especially for Android, usage is the critical component in the ability to monetise the platform for the maker.

      So, yes; market share IS important, but not in isolation.

    4. Exactly. Traffic != Marketshare.

      Which is why marketshare is irrelevant.

      This is yet another picture I can show to fandroids when they start whining that such-and-such an app hasn’t made it to Android yet. “Why don’t they make it for Android first?” they whine. “We have more marketshare!”

      Because the app developers don’t care how many phones there are out there. They care about the number of engaged users. Android owners who don’t use the smartphone capabilities of their phones simply don’t matter to those who make apps, and that constitutes a pretty big percentage of Android users.

      In short, “marketshare”, at least in the iOS vs. Android arena, is a fairly unimportant number that obscures the truth, which occasionally finds its way out in charts like this one.

      ——RM

  3. If this graph is correct then Apple better do something about it’s sales in the USA since it seems that Android and iOS are neck and neck.

    I’ve owned a phone with Android on it and presently use a iPhone. I prefer the iPhone for security but would much rather have a fucking bigger screen, something along the lines of a iPad mini, but with the dim wits at Apple that seem to think that the mini does’nt need cellular service with a phone , there both mistaken and wrong.

      1. No they would rather sell the iPhone and reap the huge profits from it rather than have the mini steal the profits from sales of the iPhone, which if I’m not mistaken don’t account for as much as the iPhone.

    1. There are many poor people in the US who want to be just like the rich folks. Just like in the ghettos in the 1980’s where the poor tried to show their ‘wealth’, they bought huge portable stereos (ghetto blasters) and now so is it with the poor and their huge Android phones.

  4. iPhone isn’t even sold in many of those countries on the bottom. And the Android phones might be $100 or less handsets in some cases, not even using Google services. Also the level of engagement PER PHONE is typically obviously much higher on iOS since Android phones greatly outnumber iPhones.

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