“150 million Americans now own smartphones, which they generally carry with them into the car. More importantly, embedding mobile technology into the car is a recipe for obsolescence,” Andre Mouton writes for MarketWatch. “The average automobile on the road is 11 years old; the average smartphone was bought in the last 12 months. So while your next car might seem pretty clever as you’re driving it off the lot, rest assured that for the majority of its existence, it will be about as ‘smart’ as that tattoo you got in college.”

“The whole idea of smartcars needs rethinking, and that’s what makes Apple’s CarPlay so interesting,” Mouton writes. “Known during development as “iOS in the Car,” Apple did well to rename the product, since CarPlay pulls its functionality from the phone itself rather than loading the iPhone’s operating system onto the dashboard.”

“Mercedes has raised the possibility of adding this service to preexisting models as an aftermarket solution. If so, that’s good news for software developers, who will need to do some work to make their iOS software CarPlay-compatible. In this case, they’re immediately guaranteed a large and committed market, and it wouldn’t be surprising (or difficult) to see Apple develop a quick lead in apps,” Mouton writes. “From Cupertino’s perspective, the best part about CarPlay may be that no one else is in a position to copy it. Google will have a hard time convincing carmakers to adopt Android wholesale. Too many of them see the dashboard as a piece of branding and a potential revenue stream. On the other hand, Google’s operating system is so fragmented that it will take years to get something like CarPlay adopted… I suspect that CarPlay will be a big deal.”

Read more in the full article here.

Related articles:
Pioneer Electronics preps aftermarket Apple CarPlay compatibility – March 12, 2014
Apple’s CarPlay: Just how big a deal is it? – March 11, 2014
Automakers plan to offer aftermarket Apple CarPlay installations for older vehicles – March 10, 2014
Apple’s CarPlay and safety – March 7, 2014
Will Apple’s exclusion of Pandora hurt CarPlay? – March 7, 2014
Apple’s CarPlay will have a huge long-term payoff – March 7, 2014
Apple’s new CarPlay API allows developers to easily add CarPlay support to third-party apps – March 6, 2014
Why Apple’s CarPlay, Siri make AAA nervous – March 6, 2014
Despite no one yet having used it, Apple’s CarPlay draws safety criticism from some – March 5, 2014
No, Apple’s CarPlay does not ‘run BlackBerry’s QNX’ – March 5, 2014
Apple CarPlay uses BlackBerry’s QNX platform – March 4, 2014
Hands on with Apple’s CarPlay in a Ferrari FF; plus how Apple will push new third-party apps to the system – March 4, 2014
Apple’s ‘CarPlay’ set to take automotive industry by storm – March 4, 2014
Apple’s new CarPlay system will turn tens of millions of cars into iPhone accessories – March 3, 2014
Apple rolls out CarPlay giving drivers a smarter, safer and more fun way to use iPhone in the car – March 3, 2014
Apple to launch iOS in the Car with Ferrari, Mercedes-Benz and Volvo next week; more makers coming this year – February 28, 2014
Honda’s ‘HondaLink’ offers partial iPhone-vehicle integration ahead of Apple’s ‘iOS in the Car’ – January 24, 2014
Apple patent application reveals in-vehicle holistic ID for ‘iOS in the Car’ – December 12, 2013
ABI Research: Apple’s ‘iOS in the Car’ to be No. 1 in-vehicle system by 2018 – November 1, 2013
General Motors adds Apple’s Siri Eyes Free to more vehicles following ‘remarkable’ customer response – October 16, 2013
Hidden contacts revealed within Apple’s iOS in the Car – August 8, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012