“Apple’s CarPlay is barely out in the wild, and only on display at the Geneva Auto Show with select partners including Ferrari,” Darrell Etherington reports for TechCrunch. “[Below] you can see Engadget’s Matt Brian taking CarPlay for a test ride in a gorgeous new Ferrari FF.”

“It’s a bit strange to see the Ferrari take a back seat to the software running in its dash, but there’s a lot of interest in Apple’s brand new move into the vehicle information and entertainment software market.,” Etherington reports. “”

“During the demo, an Apple rep takes Brian through operating the system, which really does look like a complete reimagining of how iOS operates designed specifically for the car,” Etherington reports. “The Apple rep also gave a brief demo of third-party app iHeartRadio in action, and gave this succinct description of how third-party software will be made available for CarPlay in the future: ‘As the app gets updated to support CarPlay, it will just get updated on your phone and magically show up on your car.'”

Read more in the full article here.

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