Hands on with Apple’s CarPlay in a Ferrari FF; plus how Apple will push new third-party apps to the system

“Apple’s CarPlay is barely out in the wild, and only on display at the Geneva Auto Show with select partners including Ferrari,” Darrell Etherington reports for TechCrunch. “[Below] you can see Engadget’s Matt Brian taking CarPlay for a test ride in a gorgeous new Ferrari FF.”

“It’s a bit strange to see the Ferrari take a back seat to the software running in its dash, but there’s a lot of interest in Apple’s brand new move into the vehicle information and entertainment software market.,” Etherington reports. “”

“During the demo, an Apple rep takes Brian through operating the system, which really does look like a complete reimagining of how iOS operates designed specifically for the car,” Etherington reports. “The Apple rep also gave a brief demo of third-party app iHeartRadio in action, and gave this succinct description of how third-party software will be made available for CarPlay in the future: ‘As the app gets updated to support CarPlay, it will just get updated on your phone and magically show up on your car.'”

Read more in the full article here.

Related articles:
Apple’s ‘CarPlay’ set to take automotive industry by storm – March 4, 2014
Apple’s new CarPlay system will turn tens of millions of cars into iPhone accessories – March 3, 2014
Apple rolls out CarPlay giving drivers a smarter, safer and more fun way to use iPhone in the car – March 3, 2014
Apple to launch iOS in the Car with Ferrari, Mercedes-Benz and Volvo next week; more makers coming this year – February 28, 2014
Honda’s ‘HondaLink’ offers partial iPhone-vehicle integration ahead of Apple’s ‘iOS in the Car’ – January 24, 2014
Apple patent application reveals in-vehicle holistic ID for ‘iOS in the Car’ – December 12, 2013
ABI Research: Apple’s ‘iOS in the Car’ to be No. 1 in-vehicle system by 2018 – November 1, 2013
General Motors adds Apple’s Siri Eyes Free to more vehicles following ‘remarkable’ customer response – October 16, 2013
Hidden contacts revealed within Apple’s iOS in the Car – August 8, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012


  1. Once again Apple innovates, and the others salivate. Apple again shows the way on how to do something right. I’m amazed none of their competition didn’t come up with something similar.

    I wonder how much of a bump we’ll see in car sales from people wanting this in their car? Maybe there will long lines of people lined up around car dealers on day one clamoring for yet another innovative Apple product.

    Can’t innovate my ass!

    1. ‘As the app gets updated to support CarPlay’ I think those words may be pertinent in as far as only apps passed for Carplay use will be part of that update, there are loads that would not be suitable for such use in the car methinks. Wouldn’t look good for Apple if you are playing games as you cause a 20 car pile up.

  2. I like some aspects of it. BUT: the small screen, washed out colors, inprecise touch grid in the screen making it hard to reliably touch hit targets, and the lag is all terrible.

    This is why Jobs resisted licensing Apple’s software: because it ruins the experience. Imagine what this will be like on cheap vehicles? All this does is cheapen iOS. Apple should demand certain standards for the screen tech.

      1. That is probably done on purpose to avoid mistakes when you hit a bump in the road. It looks like the touch requires a brief “touch and hold” to activate, again probably to make sure you aren’t trying to touch Maps, hit a bump, and accidentally touch Music.

    1. Remember, Apple isn’t providing the screens, but it likely provides minimum requirements for CarPlay to work (glad they changed the name from iOS in the Car, BTW).

      I disagree about the colors and icons. They’re on a black background, all the icons, buttons, and text is very large (easy to use when moving down the road). Also, remember that this is being filmed in an indoor facility, likely on a non-high end camera. I’m sure everything looks much better in person than being video’d at an angle.

  3. Following the iOS 7 theme is the worst thing that Apple can possibly do. The colors are washed out, the icons flat and lifeless, but more importantly difficult to see in a bright sunlit environment, more so if the car is moving more than 50 mph (80 kph), which will be an everyday occurrence given that it’s a Ferrari.

    The terrible flat iOS 7 icons already look very dated on the Ferrari center console. I don’t think any right thinking Ferrari driver will want this terrible POS cheapening his in car experience.

    1. Will people stop fucking whingeing like little bitches about the fact they don’t like the flat look and feel of iOS7. I hated the stupid leather and wood look that pre dated it.

  4. This is a pretty big deal. The reason why Jobs stayed away from car companies in the past is that they wanted an interface supported for 10 years. Car companies spend millions to develop their own interfaces which are usually outdated fairly quickly.

    Car Play puts modern technology in a car and the car manufacturer doesn’t have to spend millions on an interface and app developers will keep it up to date. It’s the best of both worlds.

    Now all a car manufacturer has to do is design an app that controls vehicle systems instead of designing the entire interface.

    This is a pretty big synergistic win and bodes far better than the Microsoft Sync mashup.

    1. Not quite sure of your logic there. Let’s take your point of more people “use” a car than a watch (by “use” I assume you mean “own,” as opposed to “rent,” which would make more sense in the context of the word use).

      So what. That means there are still many millions of people who wear watches. More than enough people to support a product like an iWatch.

      This makes sense especially since most watches (including, I assume, an iWatch) cost significantly less than a car.

      1. I disagree. You can swipe to the next page without even looking at the screen vs. taking your eyes off the road to look for the arrow buttons.

        Once you try pinch and zoom on maps you can’t go back. I can’t tell you how many times I accidentally try to pinch and zoom the screen on my car’s GPS only to be reminded that it is not an iPad or iPhone.

        I think there is some reluctance by the car manufactures to putting a capacitive touchscreen in cars.

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