“Yahoo put of lot of effort and investment toward presenting a new Yahoo to the world in 2013, and a lot of that has hinged on improving its mobile business,” Ingrid Lunden reports for TechCrunch.
“There have been significant updates to old apps; over a dozen (out of a total of 28) mobile-related acquisitions to pick up talent, technology and products; and tests for what Yahoo should focus on next,” Lunden reports. “But even as it has managed to grow its mobile audience this year, Yahoo is exiting 2013 on a mobile low note: not one of its apps is in the top 100 chart on the iTunes App Store.”
“This dearth of winners is a sign of how, despite all the effort, Yahoo has not (yet?) managed to tap into a ‘breakthrough’ app that has remained a perennial favorite, with the downloads to prove it,” Lunden reports. “As a point of comparison, consider how other app publishers are faring in Apple’s top 100: Google has five apps (Google Search, Google Maps, Gmail, YouTube and Chrome). Facebook has three (Facebook, Facebook Messenger, Instagram). Twitter has two (Twitter and Vine). And a number of companies like Microsoft (Skype), Netflix, Amazon, eBay, Pinterest, Snapchat, Uber — ‘even fucking Groupon,’ as one observer noted to us — have one apiece. (Tumblr, acquired by Yahoo for $1.1 billion and with its own recent update, also failed to make the cut. According to AppAnnie, it’s currently at No. 110.)”
Read more in the full article here.
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