Apple’s incoming retail boss Angela Ahrendts: ‘I firmly believe in following your intuition’

“As you’ll know from my earlier posts, I firmly believe in following your intuition, especially in relation to the most important decisions in your life,” Angela Ahrendts, Burberry CEO and incoming Apple VP of Retail, writes on LinkedIn.

“When I joined Burberry in 2006, it was not without a lot of reflection – I had an incredible role and a fantastic team in New York, and family life was finally beginning to show some semblance of balance. The idea of uprooting our lives to move to London demanded a lot of soul searching and over months of consideration I thought it over so much I realized I was in danger of losing touch with how I truly felt about the opportunity,” Ahrendts writes. “In the final analysis I realized my truest guide would be my intuition – which told me I would have the greatest partner in Christopher Bailey and that together we could build the company we always dreamed of working for.”

“My instincts didn’t let me down, and my time as CEO of Burberry has without question been the most rewarding period of my professional life,” Ahrendts writes. “As I prepare to start a new chapter in my career, I have had much cause to reflect on what our global teams have achieved these past eight years in creating not only a great brand, but a really great company. Because for me Burberry’s true success is measured not by financial growth or brand momentum, but by something much more human: one of the most connected, creative and compassionate cultures in the world today, steeped in common values and beliefs, and united around a shared vision. Today, I can honestly say that Burberry is the company I had always dreamed of working for.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Morris” and “Dan K.” for the heads up.]

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  1. Today, I can honestly say that Apple inc. is the company I did not know that I had always dreamed of working for until I started working for it. The reality of the dream blew all the other dreams away so far so that I could not help but realize that there are dreams, and then THERE ARE DREAMS! 🙂

    1. Your attacks may have some effect in European forums, but you are a failure in English-speaking forums. Your payments will be greatly diminished after your bosses decide you hindered, not helped, their efforts to smear Apple. I tell you this for your own good.

  2. Legio, by insisting on using the term ‘gay’ in a pejorative fashion to express your juvenile dislike of a computer operating system, you just look like a complete fuckwit.

    1. I don’t read that from the article. I am disappointed that Angela doesn’t appreciate the profit making aspect of a business. Her vision is nothing but air and frivolous mental meandering. Steve Jobs put his money where his mouth was. This tart doesn’t seem to understand the essence of Jobs’ passion AND commitment.

  3. Angela, please move the Apple stores in malls in the USA into bigger spaces… you can’t turn around in most of them… I love the Apple stores but almost dread going into one because of the elbow to elbow crowds, and that is not on the weekends… More stores in the USA or bigger spaces and soon. I know world wide growth is important, but the good ole American public would like a little attention too.

  4. Legio,

    Increase the contrast and change the font settings to BOLD — iOS 7 should be more to your liking after making those changes. Yes, I prefer the look of the iOS 6 icons over iOS 7 but the improvements in the newer operating system far outweigh the look of the icons.

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