High-end U.S. smartphone buyers 5x more likely to pick Apple over Samsung

“US smartphone shoppers seeking a high-end device are around five times more likely to buy an Apple iPhone in preference to a comparable Samsung device, Samsung suggested today,” Jonny Evans writes for Computerworld. “This confirms the value of Apple’s ‘whole widget’ approach, which enables it to set the bar for what you can expect from a smartphone — the iPhone 5S beats all available Android devices in benchmark scores, for example.”

“If you take the statistic that just one in three Samsung smartphone sales are in a class that truly competes with the iPhone and then consider recent Q3 Comscore data you’ll see it suggests Apple sold around five times as many high end smartphones in the US as Samsung sold its own top of the range devices in the quarter preceding launch of new iPhones.”

Evans writes, “This is all the more remarkable when you consider the new iPhone 5S and 5C were available only briefly during Q3. Apple remains the world’s leading manufacturer of high-end smartphones.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Jonny Evans” and “Dan K.” for the heads up.]

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    1. What’s important is that the discussion about units sold/market now differentiates between glorified feature phones and smart phones.

      The reshaping of that distinction puts Apple back in control of the message.

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