iPhone 5s design analysis: Apple’s attention to detail is astounding

“Apple launched its new flagship smartphone this past Friday and three short days later, it was safe to call it a smash hit,” Zach Epstein writes for BGR. “Apple didn’t report the mix but it said it sold 9 million new iPhones through the end of the handsets’ premiere weekend. By all accounts, the lion’s share was the iPhone 5s.”

“There are many things that make the iPhone so appealing to consumers, not the least of which are the surrounding ecosystem, the software, the user experience and Apple’s marketing machine.,” Epstein writes. “But it’s also something more — Apple’s attention to detail is unrivaled in the consumer electronics industry and its new iPhone 5s is a great reminder of that indisputable fact. Well-respected designer and Svbtle founder Dustin Curtis recently posted some initial thoughts on the iPhone 5s on his blog…”

The outer part of the new home button is exactly the same size as the Phone app and passcode keypad number circles in iOS 7, which are in turn also identical in size to the holes in the back of the new iPhone 5c rubber case. The inner part of the new home button is exactly the same size as the circle template for icons (e.g, the circle around the “A” in the App Store icon), minus the exact size of the button chamfer. That is, you need two widths of the chamfered border, plus the icon circle, to be precisely the same size as the outer part of the home button. — Dustin Curtis, Svbtle founder

Apple's all-new iPhone 5s
Apple’s all-new iPhone 5s in Silver, Gold, and “Graphite”

Full article here.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]

Related articles:
Apple’s iPhone 5s: Unbridled futurism in the palm of your hand – September 24, 2013
Computerworld: Apple’s iPhone 5s surprisingly faster; Touch ID is a game-changer – September 24, 2013
Ars Technica: Apple’s Touch ID and 64-bit A7 are deceptively large advances in the iPhone’s evolution – September 24, 2013
Apple iPhone 5s reviews are universally positive, many crown iPhone 5s the best smartphone – September 19, 2013
Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013
Engadget reviews Apple iPhone 5c: A breath of fresh air that will be wildly popular this holiday season – September 18, 2013
Apple’s 64-bit iPhone 5s is by far the fastest smartphone in the world – September 18, 2013
Ben Bajarin: Apple’s new iOS 7 will cause consumers to discover their iPhones all over again – September 18, 2013
John Gruber reviews Apple iPhone 5s: ‘This is what innovation, real innovation, looks like’ – September 18, 2013
AnandTech reviews iPhone 5s: Apple’s 64-bit A7 is seriously impressive – September 18, 2013
TechCrunch reviews Apple iPhone 5s: The best smartphone available – September 18, 2013
USA Today’s Baig reviews Apple iPhone 5s: ‘Makes the best smartphone even better’ – September 18, 2013
Mossberg reviews Apple iPhone 5s: ‘The best smartphone on the market’ – September 18, 2013
iPhone 5s pre-orders quickly sell out in China; gold iPhone 5s sells out quickest of all – September 17, 2013
Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013


    1. Warning. Most of the comments section below has been hijacked by some doofus called Ian Brandon Anderson. What follows is way off topic and is a clear example of how someone can spoil it for everybody else.

  1. That looks like a great device. Too bad I can’t put my skills to work, because there are NO, GOOD TECH companies in Charlottlesville Virginia. I hate this stupid redneck “city”. My dream job is nowhere to be found in this miserable place. I can’t use my CADD skills to good work because everyone here is stupid hicks. I wish I lived in DC…

      1. How can I move, when I don’t even have the cash to do it? And they deserve every insult I lob at them. This hick town is full of blue-collar all-in-the-minds who only know jobs that know sane person would do. I wished I lived in a big city, with numerous opportunities, but I’m stuck here, listening to Big Bubba have fun with his sheep…

          1. How many times do I have to say it? Ruckersville is a Very Boring, One-Horse
            Town. Hardly any young adults hang
            around here, and there is not much to do.
            Having a Wal-Mart does not make it any better either. It’s like putting lipstick on a
            skeleton, it does not make it any better or

            1. re “How many times do I have to say it?”

              Why do you think you have to say it even once?
              How is this appropriate to a Mac news site?

              So on ‘how many times’, I’d suggest zero. You’ve said it way too many times already. Please don’t say it again.

        1. Call for a waah-mbulance!

          But seriously, if you hate it that much, figure a way to either, 1. Make your own opportunity where you are, or 2. Scrimp and save up enough to get to a big city.

          But you might be surprised to find out it’s no easier to get ahead in the big city. The biggest determinant of success or failure is in your attitude.

        2. Well with such a delightful attitude I’m shocked.. SHOCKED you can’t find work. I’d hire a chimp before I’d hire a hate-filled, arrogant, know-it-all such as yourself. I’m sure your neighbors would gladly take up a collection to remove the trash from the neighborhood…. why not ask them?

        3. Pack your essentials into a backpack. Ask Mommy to let you store your remaining possessions in your basement bedroom. Now walk, NO RUN to the nearest highway northbound and stick out your thumb and start walking, eventually someone will give you a lift. You may need to repeat this several times along the way.) when you get to DC, find a shelter, then a job.

          It’s really simple, the only obstacle is your “can’t-do” attitude. Quit whining on internet comment boards and DO SOMETHING!

          And for god sakes, stop posting your rambling, bats hit crazy comments on EVERY article on the site. There is enough noise without your johnny-come-lately crazy talk adding to the stupid..

    1. I have visited Charlottesville a number of times, and your insults are unfounded. I am certain that you would be doing Charlottesville and its citizens a big favor if you moved somewhere else with your seven-year old CADD degree.

      1. Oh…you only “visited”? I lived here for my entire life. The C-vile, and surrounding hick places like my ‘hood of Ruckersville is a redneck nightmare straight out of Deliverance. You don’t know how good you have it.

        1. Have you considered the possibility that you’re just unemployable because of your hostile attitude toward the people around you?

          Speaking as a Silicon Valley resident who’s hired quite a few people in my time, I wouldn’t touch you with a ten-foot pole.


        2. Ian, keep in mind that any employer–certainly any employer in the tech industry–will do a search for traces that you’ve left around the web. Whether it’s Facebook or forums, they’ll find plenty. When they run across this thread or others that you’ve started elsewhere, your chances of landing a job won’t be helped. I’d recommend you go around and clean up after yourself. Then get tools you need to perform an attitude adjustment.

    2. I want to live in DC so bad. It seems so sophisticated, and high-class, compared to my hick neighborhood. If cities were phones, DC would be iPhone, and Charlottlesville, and it’s miserable backwaters would be Android.

    3. Ian Brandon not only has CADD skills, but he’s also pretty competent at just being a cad.

      “I wished I lived in DC…” Now that sentence really cracked me up with a rip-roaring belly laugh, because poor Ian Brandon will find more of the same ‘stupid redneck hicks’ but of a different kind. However, he might feel at home among his own…

  2. If they paid attention to detail iOS would never have shipped in it’s current shiteous palatte and lack of logic design.

    Apple is being an ass and has stopped signing iOS 6 so sheeple who are on the Queer Eye iOS 7 are stuck with it. Nice going, guys. Next Schiller will be telling us how everybody just loves pastels on their new Pink phones.

    1. Picture Nut and DE in the middle of a hundred miles of wasteland. The wind whistles emptily. A few tumbleweeds roll by.

      “THE ICONS SUCK!!!!”, they yell. The hollow echoes fade to silence.

      Meantime, a long way away, many tens of millions of people enjoy their iOS 7 phones, happily smiling at one-another, while a tsunami of positive reviews of the new iPhones rolls around the world.

      “They SUCK! They DO! They DO! They DO!” (Pouting. Stamping of feet. Chirping of crickets. Down curtain.)

      1. More Apple attention to detail:
        Looks like Apple’s Maps app is in the spotlight again, as it is directing folks directly across a taxiway where airplanes take off in Fairbanks, Alaska. The Alaska Dispatch reports that at least two out-of-town drivers relying on Apple’s navigation system for turn-by-turn directions to the Fairbanks International Airport (FAI) were directed across the runway to the airport ramp side of the passenger terminal.


  3. I see a fair number of articles that give (excessive) credit to “Apple’s marketing machine” for their high sales numbers.

    Please. Aside from a few TV ads and a cryptic invitation to a new product announcement, where is all this advertising going??? I’m not seeing it. They don’t market their products in any full-on assault that you would think, given the number of words spoken about it. It’s everyone else that does Apple’s heavy marketing for them. It’s not Apple doing it.

  4. “and three short days later, it was safe to call it a smash hit”

    You had to wait for Apple to make the official announcement three days later before you felt safe calling it a hit?!?!?!?
    Wouldn’t want to stick your neck out.
    It was Obvious to anyone with eyes and ears on the FIRST DAY that the new iPhone was a smash it!

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