Years after being shown by Apple, poor Microsoft still doesn’t understand what tablets are for

“In New York on Monday, Microsoft unveiled two new tablets aimed at solidifying the company’s hold on a key niche market: people who hate fun,” Will Oremus writes for Slate.

“The Surface 2 and Surface Pro 2 are jam-packed with productivity features guaranteed to make you feel guilty for using the devices for anything other than work. The big upgrades over the last Surface tablets that no one enjoyed lie in the technical specifications: faster processor, faster bus, better battery life, more cores on the GPU, etc. The new ones also both come with the full Microsoft Office suite, including Outlook, ensuring that your calendar alerts are the first thing you’ll see when you sit back on the couch and pick up your tablet,” Oremus writes. “Oh, and about that sitting back on the couch thing: Microsoft has fixed that too, tweaking the kickstand to make it easier to type away at that Excel spreadsheet while holding the tablet on your lap or sitting at a desk. Who needs to lean back and relax when you can use your tablet just like a PC?”

“There’s just one problem with Microsoft pitching its new tablets at people who prefer to use their tablets for work rather than play: Those people barely exist,” Oremus writes. “A Gartner survey found that tablet owners use their devices overwhelmingly for entertainment, followed by social media, e-mail, and other types of communication. Just 15 percent of tablet screen time is devoted to work. That makes sense when you consider that nearly everyone who owns a tablet also owns a different device that is far-better suited to doing work, whether desktop, laptop, or both. The tablet is where they go to get away from that work.”

Read more in the full article here.

Big Dummy BallmerMacDailyNews Take: Microsoft is (still!) led by a confused clown and hopelessly polluted at its upper levels with political schemers and backstabbers. It’s amazing the bloated carcass can even produce a product at this point, even if it is a product for a market that does not exist outside of Microsoft’s delusional dreams/misleading advertising campaigns.

The company is a failure. That’s why its products are failures, too. GIGO. Garbage In, Garbage Out.

In the end, Microsoft will be a mere footnote; a blotch on the early timeline of computing that nobody will remember fondly, if at all.

As we explained quite clearly last October in yet another prescient Take that even Microsoft could have read, long before they were forced to swallow a $900 million write-off over their Surface flop:

That dumbass kickstand is yet another ill-considered, misguided, corporate committee-driven “differentiation” squirted out of Microsoft’s back door unbidden onto the public.

Microsoft is staffed with stupid and/or lazy people. There’s no other explanation besides crippling narcissism – which is a very real possibility. Most people use iPads while lounging around. All Microsoft’s Surface “team” had to do was buy some real iPads and use them for a few weeks. Steve Jobs himself even demonstrated the iPad while reclining in a comfy leather chair, not sitting upright at a friggin’ desk. Microsoft was shown the way and, once again, they failed to properly follow Apple’s lead. By now, that’s just stupid and/or lazy.

Microsoft suffers from delusions of grandeur. They think they matter and that people will buy their pretend iPad over other pretend iPads because it’s from Microsoft. Microsoft does not matter. Microsoft no longer has the power to sell superfluous products. The world already has iPad. The thinking world finally woke up and moved on from Microsoft’s soul-sapping dreck. That clueless Microsoft haven’t figured this out years ago (Zune, Kin, how many total face-plants do they need?) is illustrative of the depths of their delusions.

As with Zune, Kin, and Surface, Microsoft is unnecessary in today’s world. Their rapidly retiring/expiring IT Doofus firewall is the only thing keeping them around today.

And that’s not going to last much longer, either:
Gartner: By 2014, Apple will be as accepted by enterprise IT as Microsoft is today.

Related articles:
Microsoft unveils Surface 2 tablet; nobody cares about this one, either – September 24, 2013
Desperate Microsoft wants to pay you at least $200 to trade in your iPad for a Surface tablet – September 13, 2013
a href=”http://macdailynews.com/2013/08/30/liquidation-microsoft-permanently-slashes-price-on-poor-selling-surface-pro-tablet-to-799/”>Liquidation: Microsoft permanently slashes price on poor-selling ‘Surface Pro’ tablet to $799 – August 30, 2013
Microsoft now dumping non-selling Surface RT tablets into schools – August 21, 2013
Class-action suit filed against Microsoft over Surface tablet flop -August 13, 2013
Desperate Microsoft cuts Surface Pro tablet prices; could signal even more losses – August 6, 2013
Microsoft’s Surface sales figures are in, and they’re a total disaster – July 30, 2013
Microsoft earnings, sales badly miss expectations; $900 million inventory writedown on Surface tablet flop – July 18, 2013
Gartner: Apple to overtake Microsoft in total OS sales in 2015 – June 25, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Steve Jobs’ revenge – April 12, 2013
Apple Macintosh on the rise as Windows PC market plummets – April 11, 2013
Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013
IDC: PC shipments post the steepest decline ever in a single quarter, down 13.9% in Q113 – April 10, 2013

50 Comments

  1. Hahaha, man that’s funny. I just got home from work, plopped down in my recliner, turned on Jake Tapper, picked up my iPad mini and came straight to MDN.

    I realize the author downplays the iPad’s use as a productivity instrument, but I’ll be damned if he isn’t right when it comes to me and millions of other people. I don’t have an iPad because I want to do a bunch of things; I have an iPad because I want to do about four things in the simplest, most elegant fashion from the convenience of my La-Z-Boy.

  2. Spot on. Two things: 1) When I’m working I want the fastest biggest TRUCK I can use. Why? So I can get my work done ASAP. Yes it would be convenient for me to use my iPad on the road for an update on that Excel file. But it is just as easy to say: when I get to the hotel I’ll crank up the laptop and send you that spreadsheet. Those who can’t wait for me to do this? Failure on your part to plan ahead isn’t a crises on my part. Also with Numbers and Pages this point is rapidly becoming mute. Why don’t YOU switch to Apple? Reread the sixth sentence above. 2)When I’m “playing” with my iPad I don’t want to think about updates, reboots, backups, files, “ports” in the side of it, or anything else. I want to read, listen to music, watch a move, or “surf the web”. Checkmate Apple iPad.

    Why is this so complicated for you?
    PS: I don’t want “Monkey Arm” by touching the screen all day long, 5 days a week and 50 weeks a year. Got it?

  3. I have a power house of a desktop with 3 displays for when I need to work.

    Why in gods name would I want to stare at a 10 inch or less screen using the insane windows 8 interface to work?

    I’d rather use an air stapler to create art on my own flesh than try and work on one of these things.

    1. Seems like a decent fellow and a good designer. He’s got good taste (as evidenced by his phone). Unfortunately, he’s at the mercy of the whims of upper management, trying to make the best of a misdirected product. Put him in the CEO seat and maybe Microsoft would become a decent company. (Then again, most product design folks have too much sense to ever want to be CEO of anything.)

    2. I can’t believe Ballmer allowed an employee to have an iPhone. From past interviews, I gathered he was beheading anyone from his wife and kids or his staff caught with any Apple product.

  4. Microsoft is heavily entrenched into business because MS Office is a de facto standard. That is what Microsoft is: Business.

    Instead, they try to be something they aren’t: (trying to) Imitate Apple in the fickle consumer market, where “class” and elegance actually matter—and which helps create “image.” In this futile effort, Microsoft ends up with stuff like the Zune (now used a verb) and the Surface.

    And they are utterly clueless as to why these products fail until after they crater in the marketplace.

    Microsoft is not being true to what they are. This whole phenomenon of trying to be something they simply aren’t is well exemplified by ” rel=”nofollow”>this photo of Microsoft’s Steven Sinofsky as he was introducing Windows 8. It reminds me of the early ‘90s when people would attach these fake stick-on “mobile” (cellphone) antennas on their cars: maybe OK from a distance, but clearly a laughable wannabe up close.

    Just because someone can prance about on a stage dressed in a black turtleneck shirt, denim jeans, and sneakers doesn’t turn them into an oh-so-casual, cool tech visionary. Not by a long shot. Wannabe.

    To Microsoft: Just stop pretending you can be something you ain’t. Play to your strengths. Turn MS Word into something that is actually learnable and maybe even a bit fun to use.

    And stop “going zune” in the consumer arena.

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