“Microsoft CEO Steve Ballmer has finally admitted that its Surface RT Tablet was a huge mistake,” News.com.au reports.
“The tech giant last week revealed that it had lost more than $900 million on the tablet which has experienced poor sales since it launched in October 2012,” News.com.au reports. “‘We built more devices than we could sell,’ Balmer admitted during an internal ‘town hall’ event last week, The Verge reported.
News.com.au reports, “Microsoft recently cut the price of the tablet by 30 per cent globally after admitting during an internal meeting that massive price cuts were necessary for getting the device to sell. If you divide the $900 million losses by the per-unit price cuts of $150, that means that Microsoft has about 6 million unsold Surface Tablets that it needs to move, technology website PC World calculated. Balmer also admitted that the company is not selling nearly as many Windows devices as it would like, referring to its phones, tablets and computers.
Read more in the full article here.
MacDailyNews Take: Big dumb monkey.
Why Microsoft’s Surface utterly failed and Apple’s iPad succeeded wildly – July 19, 2013
Microsoft massively discounts anemic-selling Surface RT tablets to schools worldwide – June 18, 2013
Microsoft gives away 10,000 Surface RT tablets at education conference – June 17, 2013
Microsoft’s Surface tablets said to fall far short of predictions – March 15, 2013
Analyst: Microsoft’s Surface RT on track to join Zune and Kin in the great consumer electronics discount rack in the sky – March 13, 2013
Microsoft’s ‘Surface Pro’ tablet slammed by negative reviews – February 7, 2013
9 out of 10 businesses support Apple iPhones and iPads – February 6, 2013
Apple’s iPad dominates tablets with 81% Web usage share; Amazon Kindle Fire distant 2nd with 7.7% – February 6, 2013
The Verge reviews Microsoft’s Surface Pro: Too big, too fat, frustratingly poor battery life; it just feels limiting – February 6, 2013
Microsoft’s Windows RT: Circling the bowl – February 5, 2013
Windows 8 bloat: Microsoft’s 64GB Surface Pro will offer users only 23GB of available storage space – January 29, 2013
Microsoft doesn’t reveal Surface sales, and probably never will – January 24, 2013
Microsoft blames PC makers for Windows 8 flop – January 24, 2013
Fujitsu President: Weak demand for Microsoft’s Windows 8 killing PC Sales – December 28, 2012
Philip Greenspun: Microsoft’s Windows 8 is a Christmas gift for someone you hate – December 7, 2012
MKM Partners cuts Microsoft price target, estimates on lower than expected Surface, Windows 8 sales – December 5, 2012
Why Microsoft’s Surface tablet is doomed – December 5, 2012
App developers shun Microsoft’s Surface tablet – December 4, 2012
Microsoft Surface Pro to offer only half the battery life of Apple’s latest iPad with Retina display – November 30, 2012
Microsoft’s Surface Pro iPad killer to start at $899 – November 29, 2012
Microsoft’s Surface tablet flops, orders reportedly cut in half – November 29, 2012
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
Only the RT?
They still can’t see the old “Turn Key System” what is now called an “iOS Ecosystem” all working together:
• the iOS and easy 3rd party development and the app Store
• local Apple Stores
• Apple developed low cost software solutions
• iOS devices
– Apple TV
• the Mac and it’s OS X
– Mac mini
– NEW MacPro (Home 4K HDTV Server Hub and Office Server)
• AirPort and the Time Capsules
• several Billion Dollar Server Farms powered with Solar Panel Farms and Fuel Cell
• P. A. Semi
• lots of R&D and patents
It isn’t any one thing, it is the full multi-level Apple products and services you have to replace or at least supply!
Surface RT was a minor mistake compared to Windows 8, which is the ongoing HUGE mistake. The media blames slow PC sales for the poor sales performance of Windows 8, but in reality, they have it backwards… Windows 8 is the current cause of slow PC sales.
Most Windows users do NOT want to use a tablet as their primary computer, and they do NOT want to a laptop or desktop with a touchscreen; they just want a “normal” computer running an OS that is not a kludge. Over one-third of Windows users still use Windows XP on aging hardware. That’s “pent-up demand.” And Microsoft can’t get them to buy a new PC with Windows 8 in sufficient numbers. That tells the whole story, and represents a great opportunity for Apple.
That’s because Windows 8 really hasn’t done anything new, yet Microsoft continues to price and try to sell it as some new, fantastic, must-have upgrade.
The reality with PCs (Macs included) is that you really don’t need to replace them every 2 years like we did 10 years ago. The advances in processor speed, memory, etc. are not significant enough for the vast majority of users to justify buying a new PC. Very few people need or even want the latest, “greatest” edition of Office or other software, so they just keep using what is familiar to them and what works well.
Microsoft built its empire selling new PCs or OS upgrades to corporations for decades. Now the need to upgrade has greatly subsided, and corporations aren’t in a continuous upgrade cycle. The recession helped show corporations that they don’t need new PCs or the latest version of Windows in order to be competitive. So they saved money by holding on to PCs longer.
> That’s because Windows 8 really hasn’t done anything new
Well, that’s certainly not true. Windows 8 is “new” compared to previous releases, but in all the WRONG ways. That’s why most Windows users who just want to use a “regular” non-touch PC do NOT want to buy a new PC with Windows 8.
I like Ballmer. I like him alot.
I think he is doing a fine job!
Full speed ahead Cap’n!
He’s not going to appeal to business users because he doesn’t have a clue.
And yet there is Microsoft ruling computing in enterprise businesses. Maybe execs running computing at enterprise computing don’t have a clue either. Or maybe, the entire enterprise computing environment was long ago RIGGED to ONLY run on Windows, so what’s an actual IT expert to do, besides swig down anti-nausea medication ever day?
Apple gave up their most recent attempt to catch the attention of enterprise businesses back in 2010. Why bother? 😛
There used to be a saying in enterprise computing “Nobody ever got fired for buying IBM.” Then it was “Nobody ever got fired for using Microsoft.” Both of those were true at one point, one isn’t even possible now and the other one ended about 15 years ago. IBM coasted for a long time, then had to change directions. Microsoft is coasting now and doesn’t know which direction to turn.
Apart from Microsoft, nearly ALL the enterprise business packages are Windows ONLY. That means the Lotus stuff from IBM, Oracle, Oracle owned PeopleSoft, QuickBooks, SAP, on and on. It’s more like an old culture, one that is almost entirely Mac illiterate. Bleh.
They will learn and they will change
No, I think they’ll actually just move to the Cloud and be OS-independent.
I see your point. Maybe it’ll turn out to be Windows’98 forever. Especially when you think about all the companies that rely on proprietary software that runs on Windows too.
Oracle, Windows only? I think not…
Thank you. I stand corrected:
The following Oracle software runs on OS X:
Oracle JDeveloper 11g
Oracle SQL Developer
Oracle Database 10g
However, much of the OS X related information is out-of-date and includes dead links to Apple specific information. IOW: Highly neglected.
Apple’s done well to get iPads and iPhones adopted by enterprise but these do not replace employees PC’s which they still need. Apple isn’t doing much to convince Enterprise to replace Windows client PCs and Servers in a business environment with Macs.
The iPad is a tool that can be used by corporations, but it is much more mobile than PCs. iPads will be access points, and they will show how these companies don’t need to be tied to Windows.
I think they’ll move to cloud-based interfaces to become less dependent on Windows or any OS. That also means more access points for employees with iPad, working offsite, etc., but more importantly, lower development costs because they don’t have to conform to Microsoft’s latest wild hair about how Windows should look, feel, or operate.
As I’ve pointed out, why bother? Enterprise companies remain anchored in Windows. Hopefully this anchor will rust away with time. With the nearly hysterical emphasis on computer security at the moment, dumping Windows is an OBVIOUS imperative. However, I’ve yet to see any trend of pulling corporate heads out of the sand. ‘Wait until patch Tuesday!’ continues to ring through the offices. Idiocy. 😯
There are a lot of “business users” who look to Microsoft and IBM for direction.
Nobody ever got fired for pushing Microsoft in the enterprise, even though they should have been.
Ballmer, CEO of Microsoft. For as long as it takes.
Wow! A mistake? Really? Wow!
MDN, I needed that take today. Nothin’ like a laugh from something so blatantly obvious…
I’m not defending big dumb monkey, but where exactly does he say it was a huge mistake? This is just last week’s news, with a new headline.
Ballmer admitted that they’d “built more devices than (they) could sell,” so he admitted to making a mistake. The writedown from making all those unsold devices was $900M. I don’t know about you, but I consider nearly a billion dollar write-off as a pretty “huge mistake” – even for a company the size of Microsoft.
It may seem a little hyperbolic because it’s about the numbers, not the tablet itself that was a mistake. But, if you think about it, if the tablet had been what the market wanted, this wouldn’t be the story. So, I’d say “huge mistake” is apropos.
To Ballmer, it’s probably just a rounding error 😉
heh….and not many people are a bigger authority on “round.”
That is just inventory cost not R&D and porting the OS to ARM.
It’s not only Ballmer’s to blame, although he is the captain on the ship. He is constantly and consistently surrounded by advisers, blinding and shielding him to achieve their own agendas.
No different from kings, queens and other so called leaders in the past and now.
I hope he’s not learning from his mistakes…
don’t worry about that, just worry that MSFT board figures it out.
If they have 6 million unsold units, it’s going to take a whole lot more than a $150 price cut to move that enormous mountain of crap. They need to cut the prices at least another additional $150 off and then they can finally perhaps make some progress on moving some of those out. At $199 they would at least get some of the customers in the market for the junk Android tablets to bite.
Believe I’ll go to the MSFT store and offer them $99 and then put up a You Tube “does it blend” just to test the durability of my overpriced Vitamix.
but does it flush?
Good point, RC.
Microsoft’s mistake and resulting price slashing, will only undercut Android sales.
Apple will remain unaffected, or may even sell a few more iPads to people unhappy with the suckage level of the Surface.
If only Android tablets were really junk. Granted, there are a lot of junk Android tablets. But many of them rival the iPad. I’d much rather have an Android tablet and phone than an iPhone or iPad.
Not rounding error ?
M$ still has the sales guys running the company? Still? If you’re going to try to copy Apple, at very least take his advice and let the creatives and inventors run the company. Putting the sales and marketing guys in charge is the kiss of death (obviously).
The should sell them and give away free toilet paper with every one purchased.
So now hopefully they will make Office for iPad for $50 without a subscription.
I’m still taking bets as to when Microsoft yanks the Windows RT atrocity off the market. Sooner than next summer? I’m betting not. But I’d love to be wrong.
Does this mean that Apple wins, Finally!
No. Apple’s iPad is said to be losing amazingly huge amounts of market share to Android tablets, so there’s no win. Everything that Microsoft lost, Android found and kept for itself.
Said by whom? If you can’t cite references, your comment is merely bovine ordure.
Care to step up to the plate or shall we just laugh at your transparent mendacity?
Your claim is about as foolish as MS
A mistake? Why? Sure no mistake. I like MS products failing a lot. They think different from great user experience, and they earn what they deserve. Let’s put it to the Kin and to the Vista and so on into a museum of the best of the best products. /I
Here’s to the stupid.
The dimwitted who follow the “popular” press.