“When Microsoft launched its Surface RT and Surface Pro tablets last year, it went down a path the company had not yet taken. Here was Microsoft – which historically made software that ran on other manufacturers’ PCs – designing, building and selling its very own personal computer,” Dwight Silverman writes for The Houston Chronicle. “Of course, if its hardware partners had done a decent job, this move would be unnecessary. Microsoft wanted to show how Windows 8 should be done, even if it risked its relationship with manufacturers.”
“Indeed, at the opening keynote for Microsoft’s Worldwide Partner Conference in Houston, the announcement that sales of Surface tablets would begin soon in 28 more countries brought stony silence from the 14,000+ gathered in the Toyota Center,” Silverman writes. “Ballmer has made it clear that Microsoft would be building more hardware. He has repeatedly said Microsoft would become a ‘devices and services’ company. On Thursday, Microsoft announced a sweeping reorganization of its structure aimed at doing just that. The company, which famously had been fractured into many business units, will consolidate into a much more horizontal structure aimed at ending the notorious infighting that has plagued it for years.”
“With its plans to build its own hardware, and this new organizational structure, it’s becoming increasingly clear that Microsoft is morphing its business model to match that of its top rival. Microsoft is becoming the new Apple,” Silverman writes, “Of course, Microsoft still has challenges. It has to execute well on these changes. You can move an org chart around, but a culture of infighting and corporate fiefdoms can’t be changed overnight with the issuance of a 2,700-word memo.”
Read more in the full article here.
MacDailyNews Take: Microsoft is the new Apple (if Apple made half-assed, ill-conceived, non-selling crap under the auspices of an increasingly delusional clown).
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
Microsoft slashes price of its moribund Surface RT tablet – July 11, 2013
iPad roadkill: Microsoft’s Surface flops despite relentless advertising – July 11, 2013
Microsoft’s moribund Windows RT rasps out death rattle – July 9, 2013
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Microsoft hit with lawsuit over Surface tablet’s lack of storage due to bloated Windows RT operating system – November 15, 2012
Beleaguered Microsoft has failed – November 14, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
Microsoft’s bloated Windows RT eats 16GB of Surface tablet – November 5, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Acer delays Windows RT tablets; adopts ‘wait and see’ approach after poor Surface RT reviews – October 30, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
Analyst: Microsoft’s Surface RT tablet priced too high, could be the next Zune – October 18, 2012
Dvorak: ‘Microsoft’s Surface tablet isn’t the Apple iPad, so it shouldn’t be priced like one’ – October 18, 2012
Microsoft inexplicably claims Surface RT tablet lower resolution screen beats iPad with Retina display – October 17, 2012
Microsoft Surface RT tablet Wi-Fi-only; 32GB for $599 with, $499 without keyboard, $699 for 64GB – October 16, 2012
Microsoft airs first TV ad for Surface tablet (with video) – October 15, 2012
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches – October 13, 2012
Acer CEO to Microsoft: ‘Think twice’ about Surface tablets – August 7, 2012
Microsoft Surface tablet pricing leaked; US$1,000 for ‘cheapest’ Windows RT model – July 26, 2012
Ballmer: Uh, yeah, ‘Surface is just a design point,’ you know – July 10, 2012
Microsoft’s Buffoon, er… Ballmer throws down gauntlet against Apple – July 10, 2012
Microsoft reportedly dumps ‘VaporMg’ chassis, will use ‘VaporMg’ only as ‘surface treatment’ – July 9, 2012
Microsoft’s downfall: Inside the executive e-mails and cannibalistic culture that fueled Microsoft’s lost decade – July 7, 2012
HP said to dump Microsoft over Surface; to cozy up to Google Android for tablet efforts – July 2, 2012
Bad news for Microsoft’s iPad killer? – July 2, 2012
Dear Microsoft, Steve Balmer and Bill Gates: What is up with your obsession with keyboards? – June 28, 2012
Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
Why I love Microsoft’s vaporware Surface tablet – June 22, 2012
Microsoft’s Surface tablet said to be Wi-Fi only at launch; no 4G, no 3G, no 2G, not even 1G – June 22, 2012
Microsoft outsources Surface assembly to Pegatron; prices above $799 for Windows 8, above $599 for Windows RT expected – June 21, 2012
Acer founder: Microsoft will quit making tablets soon – June 21, 2012
Devastating video shows Microsoft’s Surface event aping Steve Jobs’ iPad unveiling (with video) – June 20, 2012
Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
Why wouldn’t Microsoft let anyone touch its Surface tablets’ keyboard cover? – June 20, 2012
The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
Blasphemy! I didn’t read the article but Blasphemy nonetheless!
Before I even read the comments”.. BLASPHEMY was the first to come to mind! Rediculous was second.
Rediculous, as in being diculous again??
Not blasphemy. Just presumptuous, if not outright delusional.
Microsoft will be the new Apple right after Sharknado wins Best Picture.
MSFT is the Apple of the John Scully era.
So the headline should read
Microsoft is the OLD Apple
Even that is overly generous.
That’ll be the day…
Microsoft should do so well as becoming the Apple of the John Scully era.
Actually, Microsoft was doing pretty well during that time… And Apple was the one with a creaky patched-up OS, with poor multi-tasking and memory management. And Apple was the one copying Microsoft by trying to license the Mac OS (System 7.x). And Apple was the one trying to be like HP and Dell, by producing “dozens” of numbered beige box variations of the desktop Mac (some different only in name).
Those were the sad times for Apple (before 1997).
Just to toss in some technical correctness: The John Sculley era left Apple in the state just before what you describe ken1w. It occurred during the desperation years of Splindler, then Amelio as CEOs. That would be 1993 – 1997.
I guess I consider 1993-1997 part of the “John Scully era,” because he was responsible for it as much as the Spindler (who tried to oversee an external takeover of Apple) and Amelio (who didn’t have time to do much of anything except bring Steve Jobs back to Apple).
I have to agree.
However, Amelio did do some writhing around before he got Apple to buy NeXT, then finally get fired so Steve Jobs could take over. The worst of his writhing was probably allowing 3rd party companies to install Mac OS onto their Mac clones. Amelio didn’t understand Apple and used a blunderbuss in an attempt to hit some sort of target. Thankfully, he did hit NeXT and NOT Be (of Louis Gassee & BeOS fame). What a mess that would have been.
Dwight Silverman is the new Town Idiot.
no small feat in a town the size of Houston.
Nah, Ballmer will never give that seat up.
I agree, Ballmer is too into power and ego, and he’d never step down on his own.
From the Board of Director’s POV: Apparently they want to hang onto what vestige they can of the Gates administration, despite the fact that Ballmer was NEVER CEO material.
So, let’s thank the Board of Microsoft for their lack of insight into how to run the company. In the end, THEY are responsible for BALLMER and his mismanagement catastrophes. Well done gentlemen! 😀
We need to keep Ballmer right where he is. Do not call for his job. He is doing great. Just great. Could there be a better competitor??
a person who speaks with the tone of authority but is often found out to be just a big gasbag handing you a lot of stuff.
Better title – “Microsoft tries for the umpteenth time to rip off Apple’s ideas”.
As in “Microsoft is the new Samsung”
so sad and pathetic you almost have to feel sorry for them. but like many i’m sure most here hate google more than m$ i know i do.
lets smoke a blunt to celebrate 10 more years of ballmer’s reign
Sack everyone including Mr Balmer to save Microsoft.
A “devices and services company” selling devices and services no one but the few technologically insane wants? That’s some trick! I love the “oh were just kidding before but look at us NOW!” smoke and mirrors. This really has to be EOL for the Monkey Boy King.
M$ is doooooooooomed… Definitely and no questions asked!
I agree, MS has had a least a decade to produce phones and tablets. The only difference now is that they think that by making the hardware they will overcome their problems. When in fact that is not the problem. The problem is their bloated software.
I hate to see this happen as it could affect Apple in a very negative way. This is probably Ballmer’s last chance and it is almost certain that his polices will fail on a grand scale and in full view by everyone. He will then be dismissed and Apple’s greatest asset at MS will no longer be able to run Microsoft into the ground. The good news for Apple is that he has done such a good job of Fu@k)^* up MS it is probably unfixable.
M$ going face down won’t help Apple as they have cross licensing agreements. Apples real threat is Samsung and Google.
You can now safely remove the dollar sign in “M$”.
I read the headline and checked my calendar to make sure it wasn’t April Fool’s day again so soon.
Did anybody actually read his announcement? I can’t seem to get past the first two lines…I get bored and keep nodding off!
I read where he said, “Today’s announcement will enable us to execute even better on our strategy to deliver a family of devices and services…”
The ANNOUNCEMENT does that???
I couldn’t believe he sent that message.
Hmmm it sure sounds like the same BS he talks about every year. LOL
Microsoft is the new DELL, not ‘the new’ or any kind of Apple. What MSFT completely misses is that Apple spent years and years quietly evolving its products–avoiding the vapourware route of its competitors. Apple blindsided the smartphone industry because Nokia et al. were blindly sucking on a ‘cash cow’. That the iPhone popped onto the scene belied the depth of development Apple put into it.
Apple has proved the value of deep development because every quick respone (every) from Samsung, Nokia, RIM, etc. has failed. In spite of this lesson–which none of Apple’s competitors seem to have grasped–Ballmer thinks he can turn around MSFT with a 2,700 word memo that says nothing. MSFT cannot succeed with Ballmer in charge–he is the poison. Blinded by hubris, he cannot see this. If any company is doomed, it is MSFT. It won’t be tomorrow but MSFT has clearly entered the ‘living-dead’ category; they are no longer in control of their markets, their product development is response driven, “how did they do that and can we copy it?”, they are flailing out into areas where they lack expertise (hardware) instead of accepting the reality that their products suck, their user base is eroding and they need retrench.
The lesson that Ballmer SHOULD have learned from Apple is that the first step to a turnaround is to clean house the way Steve Jobs did when he returned to Apple. Of course, Ballmer is no Steve Jobs…
Microsoft is the new Microsoft
Apple is the new apple. This articles treats apple as if they have fallen off the stage of the whole scene.
You guys need to look at the “Joy of Tech” cartoon for today. It is priceless!
It will be fun to watch Microsoft’s going forward from here. The position they have won themselves over the past two-three decades was made possible by all the OEM partners they have developed during all that time. The best way to quickly ruin a relationship with a reliable partner is to begin competing with their core business.
I should get me some popcorn…
In the past Microsoft just copied Apple’s products, now they’re copying Apple’s structure. That’s all they’re saying.