So, how many Macs did Apple sell last quarter?

“According to Gartner, worldwide PC shipments fell 10.9% last quarter, the industry’s fifth consecutive quarter of decline. According to IDC, shipments are down 11.4% year over year, capping the industry’s longest slowdown ever,” Philip Elmer-DeWitt reports for Fortune.

“The main thing that’s hurting PC sales, both research firms agree, is that customers who used to buy PCs are buying tablet computers instead,” P.E.D. reports. “In that regard, Apple (AAPL) is better off than most of its competitors. Not only were its sales hurt less than the industry average — off somewhere between 0.5% (IDC) and 4.3% (Gartner) in the U.S. — but Apple still makes the world’s No. 2 and No. 1 best-selling tablets: The iPad and the iPad mini.”

P.E.D. reports, “In that context, the estimates coming in from our survey of analysts look worse than IDC’s and Gartner’s, but not as bad as they might. Among the 44 we’ve heard from so far — 27 Wall Street professionals and 17 amateurs — the average estimate of Mac unit sales in fiscal Q3 2013 is 3.83 million, down 5% from the 4.02 million Apple sold in the same quarter last year. But half a dozen analysts — five of them pros — think Apple’s Mac sales may have actually gone up a bit year over year.”

Check out all 44 estimates in the full article here.


        1. Who is the gifted visionary at Apple these days?

          Some say there was only one visionary at Apple and his roadmap fades in another ten-years. By then, Apple will be vilified and marginalized just like Microsoft, plagued by incompetent CEOs.

          Enter Scott Forstall in 2020+/- with a new Grail. Taking a page from Jobs’s playbook, he will return to save Apple. iCal it.

    1. As an Apple ][e fanatic, I saw an Apple who owned 100% of the entire hobbyist computer market and then Visicalc, the first spreadsheet, arrived on the world scene to high acclaim and sold 700,000 copies over six-years.

      It was a buggy product, but it got everyone’s attention for sure.

      We all watched Apple zoom into super stardom in the late Seventies and they marched into the Eighties with one fantastic computer after another. The commercials played on our televisions, our children brought home colorfully expensive brochures promoting these machines.

      When Mac was a baby in its crib, Apple ][s were already extraordinarily powerful machines, limited no doubt but awesome just the same.

      This all occurred in another lifetime of an Apple culture who is now gray-haired or dead. We kept the flame alive for you.

      1. As someone who was involved in Apple//e development (as well as Apple///, Apple][+ through //c at Apple, Apple *never* “owned 100% of the entire hobbyist computer market”.

        We did, however, maintain the revenue stream that allowed the Lisa and Mac projects time and resources to bring their respective products to market.

        1. Does anyone really own 100% of anything, steve?

          You “talk” like you were involved with Apple in a profound way and yet the only salient thing you have to offer is, “Apple *never* “owned 100% of the entire hobbyist computer market”?

          I was speaking from a consumers point of view, and perhaps I did exaggerate just a bit, but the real point is, I seriously doubt I ever bought or used anything you ever made, so stop trying to take credit for saving Apple.

          If you had made anything of any significance you would have said so right up front, so peddle your allusions elsewhere.

        2. “… perhaps I did exaggerate just a bit”
          I would call that “wild” exaggeration. Not “a bit”.

          “but the real point is, I seriously doubt I ever bought or used anything you ever made, so stop trying to take credit for saving Apple.”
          He didn’t say anything like that. He said he was “involved”. He gave a brief, dry and, as far as I know, historically factual sentence about where the income was coming from that allowed the Lisa and Mac projects to come to fruition.

          “If you had made anything of any significance you would have said so right up front”
          He did. See just above.

          “so peddle your allusions elsewhere.”
          Please peddle your hyperbole and histrionics elsewhere.

        3. “We did, however, maintain the revenue stream that allowed the Lisa and Mac projects time and resources to bring their respective products to market.”

          We can all share in the credit for that. Employees and Consumers alike.

          But an Apple employee who nitpicks my enthusiasm for what the Apple ][ did for hobbyists and computer enthusiasts alike, and then rewrites what I said to produce his second paragraph, is just silly and I can’t let that stand, Seamus/SteveH.

          I prefaced my hobbyist point with, ][e fanatic and ‘I saw’ an Apple who owned 100% of the entire hobbyist market…’ It was a personal perspective that began in 1979 and hasn’t changed at all.

          The point is, WhoKnows was celebrating Apple’s marketshare and my point was, I had seen those numbers by Apple before, in the early Eighties.

          We all dissected Nibble’s code for neat games and utilities and InCider magazine was the best source for any “hobbyist” who was interested in using a computer in their respective fields of passion.

          During that same period, what other company had legions of Apple ][ “hobbyists”, except for Tandy and Compaq, and even then, green & amber screens and Zork was all they had; just text adventures.

          From where I sat, (a consumer’s perspective) I had Carmagedon and Fantavision (animation) and each month our User group would pass out the latest freeware and shareware available for the ][e.

          The world has always celebrated Apple Computer, Inc., and I can state without equivocation Apple owns 100% of their marketshare.


  1. None of the talking heads are aware that Apple’s Mac Pro was pulled from the European markets buy their environmental groups. The NEW “Made in the USA” Mac Pro is coming this or next quarter and will pass the standards and fill the long “patient” demand for an upgraded Mac Pro.

    Do these idiots get paid for these informative articles? My understanding is that stock prices are based on the future value and not the past that these clueless idiots do not understand.

    1. The Mac Pro was not pulled from EU sales because of environmental issues pushed by environmental groups. It was pulled because of a perceived “safety issue”. The grill over the fan on the back of the Mac Pro does not meet current EU safety standards for such gills. Apple refused to redesign one that would meet the new standard. Therefore Apple pulled the item from sale in the EU rather than risk a fine for selling a “hazardous” machine.

      Also stock prices very often go down if the historical data (especially the most recent past quarter) is bad. It almost never goes up if the historical data is good. The price goes up if the “future value” is considered good. Thus historical data (even that for the most recent quarter) is often thought of as a “no win” scenario for reporting… It can’t go up. It can, at best, break even. It usually goes down.

  2. I never buy retail, but I always buy Mac. Even if I could buy the exact same hardware at a far cheaper price, it would still have some sub-par horsesh!t OS on it. I use Mountain Lion with Safari. I write in xCode. I still have my old life [MS Winblows 7] on some partitions here and there in case I want to help out some poor clueless relative/friend. I think it sucks. I think Windows 8 sucks. I truly think Microsoft Sync sucks, poor FordMoCo. Its the Apple OS and software. It is just perfect, for me. iOS is smooth. It works. Period. Simple. Got it?

    1. “I never buy retail, but I always buy Mac.”

      That, my friend is a very clever turn of phrase, and I’m going to steal it and use it in a new PC Switcher campaign.

      You box-builders build from the ground up, fussing over every little detail and upgrade, careful not to expose the machine to third-party toxins. You know quality!

      What I believe you’ve discovered is you’ve never been more productive in your computing life than you are right now.

      You work away happily for hours on end only to realize you haven’t saved your file since you started but you just did, and now, not only do you feel content, but smarter too!

      This particular Macintosh has been softly humming for nearly six-years now and I’m ready for a new one. It won’t be Black Beauty but it will definitely have a minimum of quad core and 8GBs of RAM and I’m set for another five-years!

      Macintosh brings to me peace of mind for five-years, off the shelf.

      1. I meant Craigslist. I have had a new[ish] mac every year [sometimes several a year] for the last four years, always selling them for more, and buying for less. Either that or refurb. It’s been great!

  3. PC users “buying tablet computers instead,”

    Microsoft has no appeal in the mobile world, outside of those who read CNet.

    Steve Ballmer stated in yesterday’s nebulous 2700-word pep talk to Wall Street, “As devices become further integrated into everyday life, we will have to create new and extraordinary experiences for our customers on these devices.”

    Doesn’t matter to him whose devices they are, they’ll create the experience. Because they can’t build a device capable of creating any experience, but confusion.

    He also said, “One strategy, united together, with great communication, decisiveness and positive energy is the only way to fly.”

    Microsoft will now build planes? In another desperate bid to hold on to his power, Ballmer will now usher in an era where he changes Microsoft into Microhard, that’s my opinion.

    CNet is creaming themselves dissecting Ballmer’s speech as some brave, new world visionary statement about uniting to talk decisively and positively about One strategy; instead of twelve, or fifty.

    Steve Ballmer is a salesman whose breadth and depth of consumerism goes only as deep as the labeling and packaging. Microsoft has been selling the “sizzle” for so long, 60% of the world’s computer users still think the internet was invented because of the big, blue e (IE logo).

    This is St3v3 Ballmer’s last chance before he’s summarily fired by Microsoft’s B of Ds. Remake Microsoft into a powerhouse of innovation or you’re toast.

    I think Steve Ballmer will begin planning his exit strategy in the coming months. Someone from below is going to demand Ballmer’s head on a pike!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.