comScore: Apple outgrew both Samsung and Google’s Android in U.S. smartphone market share

comScore, Inc. today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share.

Smartphone OEM Market Share

136.7 million people in the U.S. owned smartphones (58 percent mobile market penetration) during the three months ending in March, up 9 percent since December. Apple ranked as the top OEM with 39 percent of U.S. smartphone subscribers (up 2.7 percentage points from December). Samsung ranked second with 21.7 percent market share (up 0.7 percentage points), followed by HTC with 9 percent, Motorola with 8.5 percent and LG with 6.8 percent.

Top Smartphone OEMs 3 Month Avg. Ending Mar. 2013 vs. 3 Month Avg. Ending Dec. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 52 percent market share (71.1 million subscribers), while Apple’s share increased 2.7 percentage points to 39 percent (53.3 million subscribers). BlackBerry ranked third with 5.2 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).

Top Smartphone Platforms 3 Month Avg. Ending Mar. 2013 vs. 3 Month Avg. Ending Dec. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.

MacDailyNews Take: YKBAID.

[Thanks to MacDailyNews Reader “Bill” for the heads up.]

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5 Comments

  1. Well, what do you know!

    All those calls for Tim Cook’s head based upon accepting the FUD put out by various analysts don’t know what the Board knows about how Apple is doing and what is coming up. I’d bet on them.

    If Apple comes out with a blockbuster product that disrupts markets only every 3, 4, or even 5 years, so what? They do what they do better than any other company on earth.

    I say, stick with them and you will be rewarded with wonderful products and a wildly fluctuating stock price that moves upwards over the long haul.

    1. At its ongoing pace that is SO unsatisfactory for a small, noisy group of petulant cry-babies, Apple innovates more than ALL the rest of the computer and phone industries combined! After all, who is it that they almost all copy.

  2. Fascinating that if you add up all those listed in the first chart there is 15% left over, and that “other” category eclipses all but Apple and Samsung. It must be a lot of little nobodies or else they’d be listed. Sorry, Microsoft!

  3. Apple’s strategy is to take the high end market and work slowly down. It has worked well for iPods, then Macs and now for phones.
    There will always be customers who want other products mostly for price reasons. I know someone at my work who wants to get a galaxy because his iPhone was too expensive. What he doesn’t realize is that he will have a lot of technical issues with the Samsung device. But this is the same guy that spent over 2k in a soured up dell laptop that never worked and ended up buying a desktop pc instead. I told him to get a Mac book pro which would kick ass but he couldn’t be told.

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