Yankee Group: iPhone ownership in the U.S. will top Android by 2015

“Apple’s smartphone continues to gain share over devices running Google’s mobile OS in the U.S.; so much so that, according to the Yankee Group, iPhone ownership in the U.S. will exceed Android ownership by 2015,” John Paczkowski reports for AllThingsD. “The reason: Platform loyalty.”

“Yankee Group surveyed 16,000 consumers over the past 12 months regarding which smartphones they own and which they intend to buy within the next six months,” Paczkowski reports. “Of those surveyed, 91 percent of iPhone owners intend to buy another iPhone… That’s not quite as true for Android. Yankee found that 76 percent of Android owners intend to buy another Android phone. A big number, sure. But it means that 24 percent of Android phone users plan to switch to another platform. Guess where the majority of those professed switchers are going — 18 percent to iPhones.”

Paczkowski reports, “Flip side: Just 6 percent of iPhone owners said they plan to switch to Android. That’s a pretty significant asymmetry. And when you apply it to first-time smartphone buyers, two-thirds of whom plan to buy either an iPhone or an Android phone, it’s not hard to see iPhone ownership surpassing Android ownership in the U.S. in the next few years — by 2015.”

Read more, including Yankee Group VP Carl Howe’s excellent bucket analogy, in the full article here.

Related articles:
J.D. Power: Apple ranks highest in smartphone customer satisfaction for 9th consecutive time – March 21, 2013
J.D. Power: Apple iPad ranks highest in tablet customer satisfaction – September 13, 2012

Yankee Group: Apple continues to eat Samsung’s lunch; customer loyalty will drive iPhone ownership past Android’s peak – April 26, 2013
Apple’s iPhone user gains again out-pace Android in the U.S. – April 5, 2013
Why Apple’s new iPhone can’t lose; as with all iPhones, next-gen likely to become best-selling smartphone of all time – April 4, 2013
Apple increases lead over Samsung, gains on Google’s Android in U.S. smartphone market share – April 4, 2013
Analyst: Apple iPhone 5 got over 5X times as many tweets as Samsung’s lackluster Galaxy S4 – March 27, 2013
Yankee Group: Apple to gain additional U.S. smartphone share over Samsung in 2013 – March 20, 2013
With 78% share, Apple’s iOS tightening its grip on the enterprise and taking share from Android – March 8, 2013
Apple rules the skies with 84% in-flight share vs. Android’s 16% – March 7, 2013
Apple iPad continues domination with over 80% usage share in U.S. and Canada – March 7, 2013
comScore: Google’s Android, Samsung continue to lose U.S. share to Apple’s iOS, iPhone – March 6, 2013
World’s best-selling smartphone: Apple iPhone 5; iPhone 4S #2, third place Samsung Galaxy 3 brings up rear – February 20, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
Android’s unit share growth has not hurt Apple’s profit share – February 26, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012


  1. here they again. no matter what it is, analysts never reveal international market share, profit. what is wrong with it? of course, iphone can’t compete with Android smart phone worldwide. it never will. I think that Apple will fail to sell iphone in China. don’t you believe it? you will see. plus, Samsung new galaxy S4 is sold out everywhere including Korea. you have to know it.

  2. Who’s using all these Android phones?
    Everywhere I look people are using their iPhones.

    Do their Android phones sit in drawers or do they just never leave their pockets?

    1. I mostly see iPhones, too. But I have noticed more Samsung Galaxy S3 handsets in the wild, lately. Android is having an undeniable impact on the smartphone landscape.

      Samsung isn’t going to go away unless Apple wins some crushing legal cases. But, paraphrsing SJ’s famous saying about Microsoft, Samsung does not need to lose for Apple to win. I just wish the competitors were no so dirty.

  3. I see android phones everywhere. And yeah, it looks like a low-rent crowd buying them but when asked they like the phone. Problem is they could have been iPhone customers and are not due to lack of choice and price point from apple. Mostly choice it seems. I see most went for the big screen. It’s so painfully obvious. Also you have army’s of phone company and vender salespeople directing buyers to Samsung android phones. Walk into best buy, verizon stores AT&T stores, distortion-shack stores. Those salespeople barely ever suggest iPhone over android. I’m never pushed to apple unless I ask. So what do you expect? And apple acts like they don’t even care. Where is the competitive advertising? Just the occasional cutesy fluff. Anylists do notice, market share decreases. It’s painfully obvious. The moment iPhone five Failed to impress the stock sank. As James Hetfield would say, Sad but true.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.