“Piper Jaffray‘s Gene Munster this afternoon reiterates an Overweight rating on shares of Apple, and a $767 price target, while offering up the results of a commissioned analysis of Twitter scribblings by Investing Analytics,” Tiernan Ray reports for Barron’s.
Ray reports, “Writes Munster, ‘The iPhone continues to hold more mass appeal with consumers’ than does the S4: ‘According to data from Investing Analytics, on the day of and day after the launch of the iPhone 5, ~2.4 million total tweets about the phone were made. By comparison, the Galaxy S4 had 440k total tweets on the same period (launch day and day after). We believe this demonstrates that while interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal.'”
Read more in the full article here.
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