“The latest rumors surrounding the Samsung Galaxy S4 launch take us back to where the S4 marketing journey began,” Haydn Shaughnessy writes for Forbes.
“A month ago, before the hype took over, expectations for the phone were muted. Chip and screen production problems were disrupting Samsung’s plans,” Shaughnessy writes. “As we get closer to launch it looks as though that sense of reality is returning. Tim Cook might be able to sleep easy tonight.”
Shaughnessy writes, “In that sense Samsung will show it can lead the specifications race, even though it is being squeezed. Apple can still sit back and say , so what? It never has aspired to lead there… Apple will talk about the total customer experience… Samsung is operating within Apple’s paradigm. That extends to the form factor and design language the ecosystem and apps. Apple has defined these for the smartphone. Look at the breadth of Apple’s influence, though, and it extends up to personal innovation spawning the BYOD culture that CIOs are now trying to incorporate into their IT cultures. The modern platform and ecosystem business model is an Apple invention.”
Read more in the full article here.
Did he have trouble sleeping last night ?
Hard to say. We have be told to “be patient”. Maybe till today after Samsung shows their cards in this game. I would be great to see analysts talk about what Apple is doing some day. Apple doesn’t want their PR group to talk about it but it is public information now.
It is time to play your hand in this game Tim Cook. We have been patient for 5 months now.
I didn’t think Tim sleeps.
MDN, I hate to tell you this, but Tim Cook has been sleeping easy EVERY SINGLE NIGHT!!
He knows, absolutely knows, that a cheap PLASTIC KNOCKOFF will never, ever beat the REAL THING, not in a million years, not even if the sun went supernova would Samsung be in the same solar system, not to mention, galaxy as Apple.
A young 20 something at work had an Android phone and once he started making a little money bought an iPhone 5. Perhaps when I had shown him 3D view in Maps of NY and he said “wow that is cool” had something to do with it.
Others went with the Galaxy S111 which was so big i thought how cumbersome to hold it and where to put it.
I have a 4S and even with a Sena pouch to protect it fits into my pocket perfectly. In most of my pants it fits into the inner change pocket comfortably which then holds it in place.
I have had it for about one year now and told a few people how it has never been turned off or needed to be re-booted. It was thought not to be innovative when released. Really, faster processor, better camera, better IOS with new features. You buy an iPhone and then over time it is improved through regular software upgrades and enhancements.
A good purchase indeed.
Tim Cook always sleeps easy knowing he can unleash the beastly iPhone Plus and obliterate the big screen Android army anytime he wants. He’s just waiting until Ive gets it perfect, the way Steve taught him.
Doesn’t the iPhone 5 have a dual core processor, but currently only uses one core?
If true, Tim could release the beast with a software update
They could of course put a phone chip in the ipad mini ( or the other one) and one or two sim slots. you would then have a really big screen phone – if that is what floats your boat.
Tim Cook always sleeps easy. He is a healthy mofo who gets up early. I don’t think anything Samsung releases is going to affect his REM.
Tim probably loses more sleep from the neighbors dog barking at night then worrying about Samsung.
He won’t be sleeping when the HTC One hits the street. It will wipe the floor with the iPhoney. Fact, it doesn’t take much to do that as it is with its outdated IOS look that hasn’t changed since the first edition.
Oh you mean that delayed heap of s**t?
When the HTC One hits the street it will shatter into a million pieces, just like all the rest of the el-cheapo android crap. My iPhone 5 OTOH, hit the street just yesterday, and wasn’t even scratched.
…lets face it, the only good things to come out of china are iPhones and other apple products
Pasta, fireworks, Lao Tsu, burocratic exams 2,000 years before the Victorians, Kum Fu, porcelain, etc, etc, etc.
An intelligent person would wait until the Galaxy S4 is released before speculating how much trouble Apple will have in maintaining its iPhone sales volume.
In either event, I would can Cook immediately if he ever even hinted that he was not taking the threat of competitors’ smartphones seriously. Who would be that stupid?
Who would be that stupid? Most of the folks at Crapple. Let’s see, it took them six years to get bluetooth sharing in the iPhone and it’s just now being rumored the next iPhone may finally have NFC, two features Android phones have had for years. I can do things on my Android phone that Tim Cook can only dream of when he sleeps. Cook ought to be losing sleep. Crapple keeps losing marketshare worldwide. Three out of four smartphones sold in the world today are Android. Sorry, Crapple, but it’s time for you and Timmy to go back to the drawing board and update your ugly phone with its outdated IOS.
With all due respect, you seem to think that more features are always better. Feature overkill is as much a problem as too few. I have NFC on an old Nokia phone — and never used it.
What Cook needs to do is match long-term value, and in that area the iPhone still leads — but only by virtue of a bigger app store. Samsung’s more vertically integrated manufacturing chain has matched the iPhone in price for performance. As I have LOOOOONG been saying, Apple’s “supply chain genius” doesn’t impress at all. Offshoring is not genius, it is loss of flexibility and control.
Moreover, it may indeed be time for Apple to offer two concurrent phone models, just as Apple offers the MacBook and the MacBook Pro.
As for the rest of the thinly veiled insults, well, juvenile behaviour doesn’t get you very far in the real world either.
I’m The Grumpy Old Troll…..Who Lives Under the Bridge….
Why does the story feature a photo of a Apple iPhone 3G next to a Samsung Blackjack II?
Kinds of kills the credibility of Forbes article.