Apple iPad continues domination with over 80% usage share in U.S. and Canada

To determine the current distribution of Web usage among leading tablet devices in February 2013, Chitika Insights sampled tens of millions of U.S. and Canadian tablet ad impressions running through the Chitika Ad Network.

The data used to compile current market share was drawn across the time range of February 15th to February 21st, 2013.

The historical data set utilized for the latter graphs is drawn from Chitika Insights’ December and January tablet updates.

February 2013 Total U.S. and Canadian Tablet Usage Share
Chitika, U.S. Canada Tablet Usage Share February 2013

Chitika: Usage Share Top 3 Tablets, U.S. and Canada, December 2012 - February 2013

Chitika, Tablet Usage Share U.S. and Canada, Dec. 2012 - Feb 2013

Source: Chitika Insights, February 2013

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comScore: Google’s Android, Samsung continue to lose U.S. share to Apple’s iOS, iPhone – March 6, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
Android’s unit share growth has not hurt Apple’s profit share – February 26, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012

11 Comments

  1. Water is wet. But that percentage is going down. Not up. Apple needs to work harder in other areas. Try a larger iPhone. Try a more affordable iPhone for the emerging markets. iPhone five sales are slowing. That’s the cash cow for Apple right now. That needs to change. Revenues and margins are going to decrease. Apple is a huge corporation. It’s not your father’s Apple. It needs to increase revenues and try to maintain margins in order to grow the business. And the share price. It’s time for that long awaited Apple iTV and or control of the living room and media content delivery.

    1. With all your advice, why aren’t you applying for CEO at Apple? You’re so knowledgeable and experienced in running a huge electronics corporation. Could you remind me again which huge successful corporation that was?

          1. Again, do you dispute what I say or are you just running your mouth? Only your opinion matters? Are you nothing but an Apple fanboy? I’ve used Macs to make a living for decades. I doubt you do anymore then check your email and post to MDN.

            1. “I doubt you do anymore then check your email and post to MDN.”

              uh, GM, it helps to have friends in order to get email. So, that just leaves posting on MDN for the menstruating 313c7ro.

            2. Well, that could be. That’s his problem. Most people north of the border are fun to deal with. I guess there are exceptions. But I can take the heat. I’m used to it here. I say what I think and sometimes it pisses off the Kool-Aid drinkers and fanboys. I’ve been a Mac guy,user and investor longer than most of them have been alive but I believe in being objective and never worrying about what others think. I don’t understand sheep or lemmings. I don’t understand people who can’t think for themselves and be objective? Blind loyalty? Hardly. Especially to a company. That’s all about people with no common sense. That’s about people with no life of their own. It’s about the people who post about Steve Jobs as though they knew him. He wouldn’t give them the time of day if he were alive. He didn’t like whiners and complainers. It’s all about people wearing it on their sleeve. As if that made them a better person than others. So no, I couldn’t care less what 313c7ro thinks. He’s just another one here that thinks that Apple (that large corporation) is his best friend. And he’s supposed to defend it constantly. That’s sad. So you’re probably right he probably doesn’t have anyone to email him. Hey 313c7ro : post your e-mail address and we’ll all send you a really nice letter. Promise.

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