Analyst: Apple would ‘crush the opposition’ with a $249 ‘iPad mini’

“Will Apple lowball the iPad Mini? That’s a crucial question for competitors staring down the barrel of a smaller Apple tablet, an analyst told CNET,” Brooke Crothers reports for CNET

“The answer comes down to whether Apple wants to ‘crush the opposition’ or just maintain dominance, said Rhoda Alexander, an analyst at IHS iSuppli,” Crothers reports. “‘And the price point would be how they do that,’ she said.”

Crothers reports, “While a $299 price tag “would sit in a more comfortable place as far as a profit,” Alexander believes Apple could go as low as $249 for an entry level model. At the high end, $349 is price Alexander often hears. That model would come with 4G LTE… [Google’s] Wi-Fi-only Nexus 7 is a tougher sell on international markets, particularly Asia, where [cellular connectivity] is necessary, according to Alexander. In contrast, a smaller, cheaper iPad with 3G/4G capability in Asia would be an extremely attractive product, she said.”

Read more in the full article here.

MacDailyNews Take: When and if people see the difference in screen space between a 7-inch 16:9 Fragmandroid POS vs. a 7.85-inch 4:3 iPad, even a $100 premium would be seen as a tremendous bargain.


    1. Perhaps if you are selling a stand alone product. However, Apple has an ecosystem of complementary devices and services and more users/credit card imprints in that ecosystem is the goal.

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