The 3-hour Rush Limbaugh Show airs daily on a network of approximately 590 AM and FM affiliate stations. The program is also broadcast worldwide on the U.S. Armed Forces Radio Network. A November 2008 poll by Zogby International found that Rush Limbaugh was the most trusted news personality in the nation.
From the live transcript, in part:
CALLER: My question originally was, “What made you fall in love with Apple products?” Because everything I’ve seen, it’s such a restrictive corporation. The apps need to be approved. You can’t even write an app without a Mac. I can’t stream an AVI to my Apple TV. It’s just so restrictive. And as the freedom-loving man that I know you are, why?
RUSH: Yeah, that’s a good question. This is actually a really, really good question. And what he’s talking about being “restrictive,” is software developers with the new operating system for computers, for the Macs, Mountain Lion. You don’t get your app in the App Store unless it’s “sandboxed,” which means… “Restrictive” is the word. The best way to explain it is that it can’t access the data in any other app and very little of the operating system itself. Apple is doing this for security reasons.
They’re trying to make sure that they’re the toughest nut to crack for malware, the Trojan software that’s out there. Apple’s made a decision, just to answer your question about that. They’re deemphasizing their push into what’s called the enterprise business — large business, corporate — and they’re focusing on, as far as the business side, small business only. But they’re really going lowest-common-denominator consumer. They want to make their machines as simple, as intuitive, as easy to operate for the most people possible. They’re just mass marketing here.
RUSH: They’re not running the company for the geeks and the nerds anymore. They’re not running the company for the power users and the power writers.
RUSH: So on the “restrictive” side you’re talking about, that’s my theory about what they’re doing. The reason I like it is I learned on Mac.
CALLER: It works.
RUSH: It does… Apple wouldn’t let me in the door if I went out there. We tried for years to get them as advertisers; they wouldn’t talk to us.
Politically they have nothing in common with me, and your question is very valid. “Why in the world would you want to tout people that have no desire to do anything with you?” It’s just the stuff works. I think it’s state-of-the-art. I think it’s the best out there for what I need to do. Their stuff has facilitated my productivity like nothing else has. I was sitting on my sofa last night, and I was doing show prep. I had my new laptop.
I had the iPhone and the iPad, and I was using all three for different things. For three hours. I did not have to sit at a desk, did not have to be in any one particular place. I could have the TV on if I wanted to. In addition to that, it’s fun! It’s my hobby. It’s my avocation. If I weren’t doing what I’m doing, I’d try to figure out a way to get involved in this stuff. I’d love to be an adviser and, tell them how they need to innovate, for me. Selfishly. I understand a lot of people, “Rush, these people politically, they probably despise you.”
CALLER: Oh, yeah.
RUSH: For this, it doesn’t matter, I set it aside. I just have found that it’s fun. I’m one of these people, I’m on the edge of my chair when we get close to the release of a new product, a phone or an iPad. Apple stuff is my Christmas morning. That’s the best way to put it to you. As a kid, what Christmas was when you’re a kid, that’s what Apple stuff is for me. At age 62. That’s cool. I like being able to have that feeling at age 62… RUSH: They make the greatest toys for adults of anybody out there. Plus, I have to tell you something. You know, I’m a student of marketing, and they own it. They have it down pat. I’m fascinated by how they run their business… Plus, I marvel at what they do. I marvel at the technology. I am in stunned amazement. I can’t believe that I’m able to sit here and dictate whole paragraphs. I don’t have to ever type anymore. I actively enjoy that. I don’t take it for granted. Every time I dictate a response to Kathryn on the iPhone or an e-mail to somebody, I sit there after I’ve done and say, “I can’t believe this just happened.” To me, it’s probably how Edison felt after inventing the light bulb. I’m not inventing anything; I’m just using it. And wait ’til you see Siri in the new OS. Everybody’s talking about Siri’s this, it’s been a failure. It’s in beta. Wait ’til you see Siri this fall when they come out with what’s called iOS 6. It is what everybody hoped and thought it was gonna be when they first announced it.
The full transcript with Limbaugh discussing Apple TV, AirPlay Mirroring, OS X Mountain Lion, iCloud, Steve Jobs, who built what and more is here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
Rush Limbaugh: Don’t worry about Apple’s results, just wait – July 25, 2012
Rush Limbaugh: Okay, Apple, where’s my Mac Pro with Thunderbolt? – June 12, 2012
Rush Limbaugh reviews new Apple iPad: ‘It is amazing, it really is; and we’re giving one away each day’ – March 20, 2012
Rush Limbaugh: My first home computer was an Apple IIc; then every top-of-the-line Mac desktop since – February 24, 2012
Rush Limbaugh: The New York Times has turned on Apple; they wouldn’t do this if Steve Jobs was alive – February 1, 2012
Rush Limbaugh on Steve Jobs potentially being named TIME Magazine’s Person of the Year – November 18, 2011
Rush Limbaugh: Steve Jobs epitomized American exceptionalism – October 6, 2011
Rush Limbaugh: This is like Christmas Eve; I can’t wait for Apple’s ‘Let’s Talk iPhone’ event! – October 3, 2011
Rush Limbaugh: On the brilliance of Steve Jobs – September 1, 2011
Rush Limbaugh rewards Obama ‘tea party heckler’ with new Apple iPad, 13-inch MacBook Air – August 16, 2011
Rush Limbaugh blasts Intuit: Why doesn’t Quicken work in Mac OS X Lion? – July 26, 2011
Rush Limbaugh: Apple’s OS X Lion is fabulous, perfecto – June 30, 2011
Rush Limbaugh: Apple TV and AirPlay are cool – January 7, 2011
Rush Limbaugh app for iPhone and iPad hits #1 in Apple’s App Store – December 22, 2010
Rush Limbaugh giving away nine 64GB Apple iPad 3Gs through August 30th – August 12, 2010
Rush Limbaugh: Apple’s iPhone didn’t need a tax credit, why does Obama Motors’ Chevy Volt? – July 29, 2010
Rush Limbaugh: Apple is a ‘buy opportunity’; blames Obama administration, liberal media, Schumer – July 15, 2010
Rush Limbaugh’s iPhone 4 arrives one day early – June 23, 2010
Rush Limbaugh: The fascinating case of the Gizmodo guys and Apple’s 4G iPhone – April 28, 2010
‘Big Mac guy’ Rush Limbaugh resorts to his bully pulpit to get his Mac fixed – March 17, 2008
Rush Limbaugh thanks Apple for fixing his Mac issues – March 11, 2008
Apple calls Rush Limbaugh; working on his Mac issues – February 15, 2008
Rush Limbaugh still waiting for Steve Jobs – February 13, 2008
Rush Limbaugh’s on-air appeal to Apple CEO Steve Jobs – February 13, 2008
Rush Limbaugh giving away 10 Apple 8GB iPhones with 24-months of AT&T service – July 03, 2007
Rush Limbaugh giving away 80GB Apple iPods engraved with his signature – April 09, 2007
Steve Jobs & Rush Limbaugh agree: U.S. public schools are ‘unionized in the worst possible way’ – February 20, 2007
Rush Limbaugh and Apple Computer to intro new podcast service via iTunes – March 08, 2006
Rush Limbaugh announces video podcasts for Apple iPod starting December 12th – November 30, 2005
Rush Limbaugh: ‘I am the hottest thing in podcasting’ – June 09, 2005
Rush Limbaugh and Apple Computer working to bring podcasts of radio show to iTunes Music Store – May 17, 2005
Rush Limbaugh says ‘Mac OS X Tiger Rocks,’ posts link to free Rush advertisement for Mac – April 30, 2005
The Hill: Put Rush Limbaugh on Apple’s board of directors; he could sell tons of Macs – January 26, 2005
Rush Limbaugh: Why does Apple put politics first? – June 27, 2003
Rush Limbaugh comments on Gored Apple – March 21, 2003