Mac, iPhone, and iPad user Rush Limbaugh today discussed Apple Inc. on his radio program that, since its inception on August 1, 1988, is the highest-rated talk radio show in the United States.
The 3-hour Rush Limbaugh Show airs daily on a network of approximately 590 AM and FM affiliate stations. The program is also broadcast worldwide on the U.S. Armed Forces Radio Network. A November 2008 poll by Zogby International found that Rush Limbaugh was the most trusted news personality in the nation.
From the live transcript, in part:
CALLER: My question originally was, “What made you fall in love with Apple products?” Because everything I’ve seen, it’s such a restrictive corporation. The apps need to be approved. You can’t even write an app without a Mac. I can’t stream an AVI to my Apple TV. It’s just so restrictive. And as the freedom-loving man that I know you are, why?
RUSH: Yeah, that’s a good question. This is actually a really, really good question. And what he’s talking about being “restrictive,” is software developers with the new operating system for computers, for the Macs, Mountain Lion. You don’t get your app in the App Store unless it’s “sandboxed,” which means… “Restrictive” is the word. The best way to explain it is that it can’t access the data in any other app and very little of the operating system itself. Apple is doing this for security reasons.
They’re trying to make sure that they’re the toughest nut to crack for malware, the Trojan software that’s out there. Apple’s made a decision, just to answer your question about that. They’re deemphasizing their push into what’s called the enterprise business — large business, corporate — and they’re focusing on, as far as the business side, small business only. But they’re really going lowest-common-denominator consumer. They want to make their machines as simple, as intuitive, as easy to operate for the most people possible. They’re just mass marketing here.
RUSH: They’re not running the company for the geeks and the nerds anymore. They’re not running the company for the power users and the power writers.
CALLER: Unfortunately.
RUSH: So on the “restrictive” side you’re talking about, that’s my theory about what they’re doing. The reason I like it is I learned on Mac.
CALLER: It works.
RUSH: It does… Apple wouldn’t let me in the door if I went out there. We tried for years to get them as advertisers; they wouldn’t talk to us.
Politically they have nothing in common with me, and your question is very valid. “Why in the world would you want to tout people that have no desire to do anything with you?” It’s just the stuff works. I think it’s state-of-the-art. I think it’s the best out there for what I need to do. Their stuff has facilitated my productivity like nothing else has. I was sitting on my sofa last night, and I was doing show prep. I had my new laptop.
I had the iPhone and the iPad, and I was using all three for different things. For three hours. I did not have to sit at a desk, did not have to be in any one particular place. I could have the TV on if I wanted to. In addition to that, it’s fun! It’s my hobby. It’s my avocation. If I weren’t doing what I’m doing, I’d try to figure out a way to get involved in this stuff. I’d love to be an adviser and, tell them how they need to innovate, for me. Selfishly. I understand a lot of people, “Rush, these people politically, they probably despise you.”
CALLER: Oh, yeah.
RUSH: For this, it doesn’t matter, I set it aside. I just have found that it’s fun. I’m one of these people, I’m on the edge of my chair when we get close to the release of a new product, a phone or an iPad. Apple stuff is my Christmas morning. That’s the best way to put it to you. As a kid, what Christmas was when you’re a kid, that’s what Apple stuff is for me. At age 62. That’s cool. I like being able to have that feeling at age 62… RUSH: They make the greatest toys for adults of anybody out there. Plus, I have to tell you something. You know, I’m a student of marketing, and they own it. They have it down pat. I’m fascinated by how they run their business… Plus, I marvel at what they do. I marvel at the technology. I am in stunned amazement. I can’t believe that I’m able to sit here and dictate whole paragraphs. I don’t have to ever type anymore. I actively enjoy that. I don’t take it for granted. Every time I dictate a response to Kathryn on the iPhone or an e-mail to somebody, I sit there after I’ve done and say, “I can’t believe this just happened.” To me, it’s probably how Edison felt after inventing the light bulb. I’m not inventing anything; I’m just using it. And wait ’til you see Siri in the new OS. Everybody’s talking about Siri’s this, it’s been a failure. It’s in beta. Wait ’til you see Siri this fall when they come out with what’s called iOS 6. It is what everybody hoped and thought it was gonna be when they first announced it.
The full transcript with Limbaugh discussing Apple TV, AirPlay Mirroring, OS X Mountain Lion, iCloud, Steve Jobs, who built what and more is here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
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Lover of freedom? Laughable. This douche nozzle has been married FOUR times, never had children (So don’t use the marriage is procreation argument), and he’s fundamentally against same-sex marriage. Hypocrites don’t get much larger than Rush. Newt would be in first place for king of the hypocrites.
Thank (insert deity of choice) I live in a country where radio isn’t encumbered with all this political bullshit. My three DAB+ radios, at home/work/car, are set on one station, a BBC music station that concentrates on music of extraordinary diversity. All the politics that infest this site drive me fucking nuts, all I’m interested in is technology, not some shitkicking redneck’s hatred of ‘commies and libtards’, and visa-versa.
RUSH enjoying Apple products and repeatedly talking about them on his show is simple.
Politics aside.
Use the best stuff.
Why is it if an article about Rush and how he likes Apple turns into a political discussion or if Obama likes Apple turns in to a political discussion. Everything now seems to go into politics no matter what the article is about. Gets kind of boring after awhile