Eliot Weisberg writes for ReadWriteWeb, “On Monday, Microsoft held a secret press event in Los Angeles where it announced a new family of tablets under the Surface moniker.”
“Along with Surface, the event revealed a branding shift for Microsoft, one that values the unity of hardware and software, and the idolization of aesthetics,” Weisberg writes.
Yes, Weisberg writes, “Something about it felt familiar…”
Via ReadWriteWeb.
MacDailyNews Take: Devastating video. Congrats to Eliot Weisberg!
So, Balmer T. Clown and his flunky got their “hair” styles pretty close, but damned if they didn’t both forgot their Levi’s 501s, New Balance sneakers, and black mock turtlenecks. Maybe even they thought that would be too obvious?
As we’ve oft stated: Apple Leads. Microsoft Follows. As Usual.™
Microsoft is a bloated, dysfunctional blob stuck neck-deep in a pool of political molasses. Most definitely, it’s been shaped in the image of Ballmer. We see no evidence that Gates cares a whit about the company. Likely he knows how history will view it: Like a brain-damaged puppy that followed Apple around until it could no longer keep up. – MacDailyNews Take, October 25, 2011
[Thanks to MacDailyNews Readers “Fred Mertz,” “JayinDC,” and “David E.” for the heads up.]
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The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
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Watching the video reminds me how much I still miss Steve.
With a brittle magnesium case it is going to be a race to see if the kickstand breaks before the battery meltdown sets it on fire. And the cheesy crash of the program during the demo? Priceless, yet somehow reminiscent of a similar crash with Bill Gates at Comdex if I recall. Just like old times, yeah,the Good Old Days-they were rotten.
(o_0) (0_o) (o_0) (0_o) ffffFFFFFFFFFFFFAIL
I keep thinking, is this the best they can do…?
If these idiots have any idea of what is going on, then they must be seriously embarrassed by this pathetic copy of the iPad…. Oh hold on just one second….. Morons!
i remembered when jobs presented the ipad, he sat in the chair… it’ll be nice to add that in when Steven Sinofsky was uncomfortably sitting in the video as well…
These guys are so lucky locking the business world back in the 80’s with Windows. That cash cow keeps them afloat and profitable despite all the stupid products they build.
RE: The MDN’s take: “Like a brain-damaged puppy that followed Apple around until it could no longer keep up.”
Concise and so very true… lol thank you whoever in MDN wrote that.
Windows 8 is coming. All mac’s going back to there places where they belong under the desk, or a very lonely corner collecting dust. Cheer up mac fans your desktops gonna look lovely. Again.
If there was an appliance with Windows 8, I would use it to freeze my food not do my work.
No doubt the press will pick this up, ignore the detail, and regurgitate it as “…the iPad killer from Microsoft”. The whole thing reminds me of the ‘like a golf’ TV ad from Volkswagen.
Cracking video though. Every potential buyer should be made to watch it – just so they can’t say later that they didn’t go into the buying decision with their eyes fully open.
A few issues with the presentation. The first issue is at the beginning. He went like: As you can see, I’m at Internet eplorer. I can browse see using the, using clear type. The way he said it made m e realize he lacked confidence in what he was doing. Note for the thumb: when presenting, stay. calm and speak clearly.
Secondly, when something goes wrong with the demo, don’t leave your audience unattended, keep talking. While walking to get the backup, he should have continued talking and describe the movie experience in Surface.
Talk about the quality, or something. I don’t know, improvise. Youre killing time to get the demo back and running.
Well, don’t know if anyone agrees. But I’m just a perfectionist like that.
Good parody.
If you enter the market late you have to have a Unique Selling Point or you will crash and burn – because you are by definition less developed at launch than the competition – particularly when Apple follow Version 1 with an update and better featured version 2 a year later. You can bet Appl could have delivered iPad 1 with most of the features of iPad 2 – but it chose not to because it then gave itself growth in the knowledge that the competition might develop a copy at version 1 standard by the time they are at version 3.
Adding the keypad and all the bits that make it into an ultra puts it in competition with the AIR range ( and you’ll have noted they said ‘at a cost comparable with the Ultra notebooks’ – not iPad)
How can people feel any joy in being part of an organization whose whole orientation seems to be about shamelessly copying the creativity and innovation of others, while never giving the slightest recognition or respect to those they are attempting to mimic? It’s sad on one hand, disgusting on another.
I quite like the Surface (if the specs match up to the demo), but the presentation was one of the worst I’ve ever seen for a product launch. What I don’t understand is how they copied an Apple presentation almost word for word, and still came up with something that looked and sounded like a car launch from the 50s.
Freezing Surface was the best joke made by Steve
Will be found “surfacing” in land fills and cesspools.
WINDOWS 8 IS COMMING. All mac’s going back to there places where they belong under the desk, the bottom of the tech department storage closet, or a very lonely corner collecting dust. Cheer up mac fans your desktops gonna look lovely. Again.
VaporMg. Whoever comes up with these names at MS needs to be fired.
Microsoft really need to invest in better photocopiers, their current ones have a massive 2 year lag and don’t produce good results. The facsimile is no where near the original!
Why is that Sugar Daddy dressed up like a Teenager while demoing the Surface iPad?
pathetic…turn off your lame copier, Microsoft…you’re done…
I can only say murder at birth
MDN, thank you for your post on this pathetic offering from Mr. Softie … in a word … PRICELESS!
Why does the very sight of the Microsoft product, name, logo or colours instantly produce a feeling of depression? Somebody should do a study – could be a great Post-Grad thing.
So this is an iPad killer? It looks like Surface is a Surface killer.