“The NPD Group recently published that one in four iPad buyers are first-time Apple product buyers. That means that millions of consumers have recently entered the world of Apple, and that could mean trouble for its competitors,” James Kendrick reports for ZDNet.
“This is significant when you look at the satisfaction rate of iPad owners. Fully 98% of new iPad owners are satisfied, most significantly so, with the new iPad,” Kendrick reports. “That is a staggering number of happy owners.”
MacDailyNews Take: We want to meet these 2-percenters who aren’t satisfied with their iPads… Uh, on second thought, no we don’t.
Kendrick reports, “Consumers happy with purchases tend to try other products from the company that makes them, and that could spell trouble for PC makers down the road… I hear from folks regularly who have considered themselves anti-Apple, but after getting an iPad decided to go all-in with a Mac. Most of these new Mac owners are quite happy with the move, and many say they wish they had done so long ago. Apple tends to be a disruptor in business segments in which it succeeds, and we may be seeing the tip of the iceberg of the disruption the iPad will cause. This may ripple beyond the tablet space, and start defections in not only the smartphone segment but also the significant PC world.”
Read more in the full article here.
MacDailyNews Take: Bring on the bloodbath! Quality computing for all (for a change)!
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The iPad Tractor Beam: Over 25% of iPad owners are first-time Apple product buyers – April 26, 2012
