First-time Apple product buyers spell big trouble for Windows PC competitors

“The NPD Group recently published that one in four iPad buyers are first-time Apple product buyers. That means that millions of consumers have recently entered the world of Apple, and that could mean trouble for its competitors,” James Kendrick reports for ZDNet.

“This is significant when you look at the satisfaction rate of iPad owners. Fully 98% of new iPad owners are satisfied, most significantly so, with the new iPad,” Kendrick reports. “That is a staggering number of happy owners.”

MacDailyNews Take: We want to meet these 2-percenters who aren’t satisfied with their iPads… Uh, on second thought, no we don’t.

Kendrick reports, “Consumers happy with purchases tend to try other products from the company that makes them, and that could spell trouble for PC makers down the road… I hear from folks regularly who have considered themselves anti-Apple, but after getting an iPad decided to go all-in with a Mac. Most of these new Mac owners are quite happy with the move, and many say they wish they had done so long ago. Apple tends to be a disruptor in business segments in which it succeeds, and we may be seeing the tip of the iceberg of the disruption the iPad will cause. This may ripple beyond the tablet space, and start defections in not only the smartphone segment but also the significant PC world.”

Read more in the full article here.

MacDailyNews Take: Bring on the bloodbath! Quality computing for all (for a change)!

Related articles:
Report: 6 of top 10 enterprise devices using Good Technology are iOS, 97% of tablets are iPad – April 26, 2012
The iPad Tractor Beam: Over 25% of iPad owners are first-time Apple product buyers – April 26, 2012


  1. I live in hope that my employer will make the switch, and the sooner the better.

    I recently had my work machine upgraded from Xtremely Poor to 7 (anti-wonders of the world).

    Boy oh boy is it a pile of sh***. It has to be the most annoying OS since paper clip us.

    Maybe Apple should give every blue chip CxO an iPhone, iPad and MacBook Air or Pro, and soon they will all realise how productive their workforce could be without MS shackles.

    1. that’s “7ista”
      You need to constantly be mindful (and remind others) that “windows 7” is just a renamed and relaunched version of Vista.

    2. Vista was an improvement over XP, as the default wallpaper, which everybody used, was getting really old. Can not believe it took Microsoft so long to put it out to pasture.

        1. “… à suïcide moet.”

          ‘Suïcide’ was the only part of that, that jumped out at you?

          But seriously, I just took it to be a brilliant take, on the train wreck that was ‘Clippy’.

            1. I thought it was probably something like that. I’ve had the French keyboard auto-correct to some really weird stuff.

              But spell check/auto-correct or not – I still loved your original comment: “Clippy: It looks like you are writing à suïcide moet. How can I help?…”

  2. Let me tell you my experience as a Windows switcher to the Mac system.

    As far back as I can remember I was a strong advocate of Windows. Even when I was in college, my views were that Windows prevailed over Macs. In a way my views were shaped by what I perceived to be the primitiveness of Mac OS X, at least until it reached the Snow Leopard iteration, as compared to Windows XP (Vista & 7 don’t count as I consider them retrograde steps in the Windows evolution. I think Longhorn is a good analogue for Vista),

    I had a few product demonstartions shown to me at the Apple store and was impressed by the fluidity and ease of use of the Mac but remained sceptical due to a lack of programs (apps) in the Mac ecosystem. I continued to be fascinated by the Mac without making the necessary investment to get into the Apple universe. Comparing prices between a Mac and a PC gave a better yield to the PC and I was quite happy with XP. No major problems there.

    When Microsoft introduced Vista and then Windows 7, I began to have doubts. Then I bought my first Apple product, an iPhone 4. Using it for 6 months led me to give serious thought to buying a Mac which I duly did when the first Thunderbolt MacBook Pros were introduced by Apple. This was because I felt the economic and computing equation was tilting inexorably towards the Apple ecosystem. I was also very much taken by Steve Jobs’ keynotes which showed actual working products on stage, unlike the tendency for Microsoft to show non-existent future products that may or may not come to fruition. The Microsoft black hole of non innovation I call it.

    The halo effect is quite real. I can attest to that. When you first adopt an Apple product which in most cases will be the iPhone or iPad, you are inevitably drawn into the Apple universe because of the seamless way they work together bound by iTunes store, Mac App Store, iCloud and the universal way that once you understand how to work an iOS product you carry your knowledge over to OS X which worked in similar ways. Not surprising since iOS has the Unix underpinnings of OS X.

    I love my Apple products. This is a non trivial statement. I tolerated Windows but never loved it.

    1. Good on you for that post

      That point about actual working products on stage versus “announced” products has always bugged me. Microsoft owned the market for so many years, and they could easily get away with stalling tactics. Their “announcements” were usually rolled out like cannons to stop any competitor’s new products from gaining traction, which often did the trick, after which MS just forgot about it. They were playing us poor sods all along. And they seem to still have that attitude, ‘cept it ain’t workin’ as swell as back in their Al Capone days.

      1. You don’t like “demonstartions?” That means a demonstration of a working device.

        OTOH I am skeptical about “sceptical,” which reads like science, and scenery, but looks too much like “septic.”

  3. All it takes for Apple to steadily grow Mac market share and sales every year is “consideration.” Ten years ago, most Windows users would not have even considered getting a Mac as their next PC. Today, most at least consider it. And once a Mac is considered as a viable choice, they will visit an Apple Store to take a look. That’s all it takes for many to make the “switch.”

    It’s a double-whammy for PC makers. iPad sales are taking away sales of “netbooks.” And iPads (once purchased) are leading to Mac sales, taking away more PC sales.

    1. It’s why blind ignorant cyclops Microsoft with its idiotic plan to site its own stores next to the Apple stores is a big fat mistake, for first time buyers will check out both and pick Apple – and experienced buyers will defect from the dogbreath platform over to Apple, at a higher rate than the reverse, so, Lose Lose for cyclops.

      1. That’s very true. And Microsoft did it earlier, with those “I’m a PC” ads. Those ads showed actors playing “ordinary shoppers” walking into a “Mac Store” to compare Windows PCs to Macs. So, instead of the Windows users blindly buying whatever Windows PC was on sale that week (without even thinking about Macs), those ads actually told them to go to an Apple Store make their own comparison between Macs and PCs. Big mistake.

        Today, Apple does not even need to make its own “Get a Mac” ads, because people will automatically consider getting a Mac.

  4. Actually, I was the unhappy owner of the first version of the iPad. Probably the only one. It just didn’t click with me.

    I’m now a very, very happy owner of the current iPad.

    1. I learned the lesson to avoid the first product iteration. I bought the 1st iPhone, and while it was big step over current phones, gen 2 brought lots of improvements and a much more compelling product. I now squint my eyes and grind my teeth until the 2nd gen of a new product comes out, and I have been very very happy with iPad2.

      1. I too had the first iPhone, and it was such a HUGE improvement over my feature phone and Palm Vx setup that I could have been happy if it had never been upgraded.

        It’s amazing how many people today just expect a phone to do the things that were an absolute slap-me-in-the-face revolution just 5 short years ago.

  5. @Ballmer’s Left Nut, with respect to dearth of applications for the Mac line of products, here’s an interesting factoid for you:

    When the very first 128K Macintosh debuted in 1984, one of the earliest programs available for it, aside from the suite of nine programs produced by Apple, was a relational database program called MacLion.

    1. and informix WINGZ with 3d color charting. coupled with a tektronix print phaser dye sublimation you could make color overheads on acetate film for a fraction of the cost of a service bureau with the fraction of the turnaround as well. what’s amazing when you look back is the great software ran on pretty wimpy hardware.

  6. This is why I feel a $250 7.85″ iPad would just about tip the boat. Apple would sell iPads of that size that in quantities that would meet or exceed that of the regular size.
    At that price point even people who already own the bigger one, like me would buy one as our spare. Not only that, more people would take the bite and buy the new version as they are released. The 7.85″ would be the icing on the cake.

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