iPhone 4S ‘achieves the impossible’, takes market share from Android, accounts for 42.8% of all October mobile phone sales

“The Apple iPhone 4S accounted for 42.8 percent of all mobile phone sales in October and helped the iPad-maker to further increase its market share [in the UK],” Matt Warman reports for The Telegraph.

“The latest smartphone data from Kantar Worldpanel ComTech shows, however, that three quarters of the sales were from existing Apple users upgrading their handsets,” Warman reports. “Just 14 percent were upgrading from the iPhone 4 to the newer 4S.”

“Dominic Sunnebo, global consumer insight director at the panel, said that overtaking Android, even for just a month, was ‘a feat many thought impossible for Apple,'” Warman reports. “Over the last year, Apple sales ranged from 20.8 percent to 18.5 percent, and then up to 27.8 percent. The most recent rise was at the expense of Android, whose share fell over October from 49.9 per cent to 46 percent.”

Read more in the full article here.

MacDailyNews Take: Siri makes every other so-called smartphones seem stupid.

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  1. Apple has only begun to inflict a world of hurt and damage on all mobile devices and operating systems not originating in Cupertino, CA. Now if only investors could figure that out by the obvious signs and financial proof instead of listening to inane anal-ists and their trite and irrelevant imblanced observations. Like iPod sales declining slightly (while everything else is on a sharp uptick). Every iPhone sale is also an iPod sale anyway. Dummies.

    1. As SJ once said, “Today we are introducing a brand new phone an iPod and an Internet browser……yes, an iPod an Internet browser and a phone. Are you getting it yet? It’s all one device, and we are going to call it iPhone”.

  2. Well, you could add me in the UK figures if only I could get my hands on one; O2 requires previous customer upgrade only (O2 pay-as-you-go doesn’t qualify), ‘3’ lacks coverage for my area, Vodaphone = rip off. Can’t face ‘Phones4u’. leaving Tesco mobile (best price but no visual voicemail) out of stock since launch.

  3. The only reason Android sales had been “up” prior to the 4S being released is because people were waiting for the 4S to be released, not because they had to upgrade their phone at any given time.

    In reality, Android sales weren’t up, iPhone sales were down because anyone who halfway paid attention knew that a new model was coming out soon. And now that it’s here, the results speak loud and clear.

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