Nokia exec: Apple’s iOS platform is ‘outdated’

“Nokia‘s new superphones will offer a superior user interface and a better, cloud-enabled experience than its chief competitors, the company’s top U.S executive told [us],” Matt Marshall reports for VentureBeat. “The reliance by Apple and Android phones on the ‘app’ as the central metaphor is ‘outdated,’ he said.”

MacDailyNews Take: Apps are “outdated” for every company that has none to offer.

Marshall reports, “Until now, many people had hoped to see Nokia’s first U.S. smartphones based on Windows Phone 7 as early as this year. But under questioning, Chris Weber, President of Nokia, head of North America, would confirm only that the phones would first hit the U.S. ‘in volume’ in 2012. He said Nokia CEO Stephen Elop had committed only to releasing a Nokia Windows Phone device ”somewhere” this year, but would not say whether this would be in more than one market or whether or not the U.S. would be included.”

MacDailyNews Take: Where are these many hopeful people? And, forget about “when,” nobody cares if they’re released or not. The main hope for Windows Phone ’07 is that Android becomes so unattractive due to its infringement of Apple’s, Oracle’s, and Jobs-knows-whose-else’s, patents that phone assemblers like Motorola, Samsung, etc. all flock to Microsoft out of desperation.

Marshall reports, “Weber called Android and the iOS phone platforms ‘outdated.’ While Apple’s iPhone, and its underlying iOS operating system, set the standard for a modern user interface with “pinch and zoom,” Weber conceded, it also forces people to download multiple applications which they then have to navigate between. There’s a lot of touching involved as you press icons or buttons to activate application features.”

“Nokia, by contrast, will offer a more seamless and efficient interface with its ‘live tiles and hubs’ approach. It does this via Microsoft’s Windows Phone operating system, where applications will be integrated into everything you do,” Marshall reports. “Still, much of this ‘hubs and tiles’ approach has been a feature of Microsoft’s Windows Phone OS since its launch about a year ago. It has yet to demonstrate significant traction, though it’s also early days still.”

MacDailyNews Take: “Live tiles and hubs” is the kind of song and dance you do when you have no ecosystem, developer support, or apps of which to speak. “Live tiles and hubs” is a 4 sq. inch. patch trying to cover an entire world of missing apps. We can clearly see what you’re trying to hide Microkia.

“‘We’re way ahead of them [Apple and Google],’ Weber said, referring to exploiting cloud technology to offer things like cross-platform services in the enterprise,” Marshall reports.

Read more bullshit from a failing company’s marketing flack in the full article here.

MacDailyNews Take: Nokia couldn’t do it themselves, so they desperately turned to Microsoft to not only provide them a CEO, but an operating system that’s not only woefully late, but also brings precious little that’s compelling, as sales figures attest. Still, Nokia continues to have delusional executives on board who have the gall to claim Apple’s iOS is outdated and that they’re “way ahead.”

The only place where Nokia’s “way ahead” of Apple is on the road to bankruptcy. Way, way, way ahead.

Dude’s gotta be shroomin’. This sort of deluded thinking is why Nokia has been and will continue to fail hard: A fish rots from the head down.


[Thanks to MacDailyNews Readers “Fred Mertz” and “N8nNC” for the heads up.]

Related articles:
IDC: Apple now the world’s #1 smartphone vendor – August 4, 2011
Apple took two-thirds of available mobile phone profits in Q211 – July 29, 2011
As bad as it seems now, beleaguered Nokia’s future looks even worse – July 22, 2011


    1. It is amazing the scope of the blatant gaul and disingenuous (outright false) market-speak of desperate soon to be DOA companies can be. Reminds of a poster for the movie WILLOW which said “Forget All You Know…” (PLEASE?!?) Or “Pay no attention to that man behind the curtain,” or, “Never mind what you see, listen to what I’m saying…” Nokia IS a river in denial. DCW.

    2. What I expect is a Nokia spinoff that will take most of Nokia’s knowhow and patent portefolio, and leave a small part of the company behind for the new CEO and for marketing Windows 7.5 phones.

  1. If they think the Apple iOS is outdated, why can’t they even keep up with the old technology? It will be a sad day for MS and Nokia when iOS5 comes out- they have a tough enough time trying to compete with the outdated iOS.

  2. Why are all the people in the companies that are loosing market share to Apple saying that what Apple is doing wont last? As I see it the key to succeeding in any business is knowing “who is your client”. After you analyze this then you know what they want even if they don’t know themselves. I think all of those who say Apple is a flash in the pan must be descendants of Emperor Nero.

  3. Maybe they have invented another paradigm and accompanying metaphors for mobile computing. But if this paradigm does not offer the same flexibility that the OS/App metaphor allows, Nokia will just have made a future addition to the Smithsonian…right next to the CP?M machine and the Commodore Amiga. People like choice in what their device does.

    just my $0.02

  4. You do have to seriously wonder if they just say this kind of thing for internal political reasons. Certainly they can’t believe this themselves or think that anyone is going to decide not to buy an iPhone because they proclaim that it is outdated.
    That would just be ignorant.

  5. How can you be “way ahead” of an “outdated iOS” but yours handset is not even out on the market? Do these CEO’s ever realize how stupid they sound and are?

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