Nokia exec: Apple’s iOS platform is ‘outdated’

“Nokia‘s new superphones will offer a superior user interface and a better, cloud-enabled experience than its chief competitors, the company’s top U.S executive told [us],” Matt Marshall reports for VentureBeat. “The reliance by Apple and Android phones on the ‘app’ as the central metaphor is ‘outdated,’ he said.”

MacDailyNews Take: Apps are “outdated” for every company that has none to offer.

Marshall reports, “Until now, many people had hoped to see Nokia’s first U.S. smartphones based on Windows Phone 7 as early as this year. But under questioning, Chris Weber, President of Nokia, head of North America, would confirm only that the phones would first hit the U.S. ‘in volume’ in 2012. He said Nokia CEO Stephen Elop had committed only to releasing a Nokia Windows Phone device ”somewhere” this year, but would not say whether this would be in more than one market or whether or not the U.S. would be included.”

MacDailyNews Take: Where are these many hopeful people? And, forget about “when,” nobody cares if they’re released or not. The main hope for Windows Phone ’07 is that Android becomes so unattractive due to its infringement of Apple’s, Oracle’s, and Jobs-knows-whose-else’s, patents that phone assemblers like Motorola, Samsung, etc. all flock to Microsoft out of desperation.

Marshall reports, “Weber called Android and the iOS phone platforms ‘outdated.’ While Apple’s iPhone, and its underlying iOS operating system, set the standard for a modern user interface with “pinch and zoom,” Weber conceded, it also forces people to download multiple applications which they then have to navigate between. There’s a lot of touching involved as you press icons or buttons to activate application features.”

“Nokia, by contrast, will offer a more seamless and efficient interface with its ‘live tiles and hubs’ approach. It does this via Microsoft’s Windows Phone operating system, where applications will be integrated into everything you do,” Marshall reports. “Still, much of this ‘hubs and tiles’ approach has been a feature of Microsoft’s Windows Phone OS since its launch about a year ago. It has yet to demonstrate significant traction, though it’s also early days still.”

MacDailyNews Take: “Live tiles and hubs” is the kind of song and dance you do when you have no ecosystem, developer support, or apps of which to speak. “Live tiles and hubs” is a 4 sq. inch. patch trying to cover an entire world of missing apps. We can clearly see what you’re trying to hide Microkia.

“‘We’re way ahead of them [Apple and Google],’ Weber said, referring to exploiting cloud technology to offer things like cross-platform services in the enterprise,” Marshall reports.

Read more bullshit from a failing company’s marketing flack in the full article here.

MacDailyNews Take: Nokia couldn’t do it themselves, so they desperately turned to Microsoft to not only provide them a CEO, but an operating system that’s not only woefully late, but also brings precious little that’s compelling, as sales figures attest. Still, Nokia continues to have delusional executives on board who have the gall to claim Apple’s iOS is outdated and that they’re “way ahead.”

The only place where Nokia’s “way ahead” of Apple is on the road to bankruptcy. Way, way, way ahead.

Dude’s gotta be shroomin’. This sort of deluded thinking is why Nokia has been and will continue to fail hard: A fish rots from the head down.

 

[Thanks to MacDailyNews Readers “Fred Mertz” and “N8nNC” for the heads up.]

Related articles:
IDC: Apple now the world’s #1 smartphone vendor – August 4, 2011
Apple took two-thirds of available mobile phone profits in Q211 – July 29, 2011
As bad as it seems now, beleaguered Nokia’s future looks even worse – July 22, 2011

91 Comments

  1. Maybe they have invented another paradigm and accompanying metaphors for mobile computing. But if this paradigm does not offer the same flexibility that the OS/App metaphor allows, Nokia will just have made a future addition to the Smithsonian…right next to the CP?M machine and the Commodore Amiga. People like choice in what their device does.

    just my $0.02

  2. You do have to seriously wonder if they just say this kind of thing for internal political reasons. Certainly they can’t believe this themselves or think that anyone is going to decide not to buy an iPhone because they proclaim that it is outdated.
    That would just be ignorant.

  3. How can you be “way ahead” of an “outdated iOS” but yours handset is not even out on the market? Do these CEO’s ever realize how stupid they sound and are?

  4. So when you press a tile…. you…. wait for it…. start an app…. Isn’t that pretty much so smoke and mirrors for doing the same thing as the iOS? For example, You can enter use a physical key to enter door or you can enter a code but at the end of the day it’s doing the same thing only the interface is different. No matter what your phone does there has to be some underlying code whether it is an installed app or something in the cloud.

  5. I think that Nokia feels threat for market share of smartphone lately. that’s why they made a comment which makes no sense at all. apple’s iOS is the fastest development pace in mobile phone industry. Apple updates very quickly unlikely other shitty companies. it’s very responsible, intuitive, simple. the most important thing is that it works very well without any problem. don’t call it ‘outdated’. are they got drunken or something?

  6. oh man, that is rich. Outdated? How about to make something in-date for once Nokia, you guys had the late 90’s early ’00s. I would say Nokia was a low cost candybar phone manufacturer that was outdated then. Then Apple drops the iPhone and every phone out there becomes out-dated in April 2007. Apple showed all the companies specializing in making phones, how to make a proper phone.

    Every smart phone since than has been chasing AAPL’s phone and stock price. What they do not get, are phones are now longer fashion accessories. They have gone beyond a simple phone. Part of that is the itunes/cloud/mac ecosystem. Without that Nokia, your phone is just a fashion accessory or the anti-iPhone. No one will proudly pull their Nokia out with iPhones out. No one will buy your phone and you will be forced you give them away with BOGOs. Like all those phone companies that can not even give their phones away.

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