“AT&T Inc. said Thursday it would no longer sponsor Tiger Woods, joining Accenture in dropping support for the world’s top golfer, who’s taking a break from the sport to focus on his marriage after his admitted infidelity,” Peter Svensson reports for The Associated Press.
“The phone company hasn’t used Woods’ image extensively in advertising, but its logo appeared on his golf bag. That deal had been billed as a “multiyear” agreement when it was signed early in 2009, after Buick ended its endorsement one year early because of its financial woes,” Svensson reports.
“Woods has also been the host of the AT&T National PGA Tour event since it started in 2007,” Svensson reports. “Tour spokesman Ty Votaw said that since Woods is on indefinite leave from professional golf, he will not serve as host for the 2010 event. However, his Tiger Woods Foundation will continue to be the beneficiary of the AT&T National, under a contract that runs through 2014, Votaw said. AT&T said it would continue to sponsor the event.”
Svensson reports, “AT&T has also been the presenting sponsor of the annual Tiger Jam concert event in Las Vegas, but that contract has expired, according to AT&T spokesman Michael Coe. AT&T, which is based in Dallas, did not comment on its reasons for dropping Woods, or how much the relationship was worth.”
“Consulting firm Accenture dropped the athlete two weeks ago, saying he was “no longer the right representative” of the company’s values,” Svensson reports. “Gillette, a unit of the Procter & Gamble Co., also has said it won’t air ads for its razors that include Woods or include him in public appearances.”
“Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, also said that it would ‘downscale’ its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future,” Svensson reports. “Electronic Arts Inc., which puts out the ‘Tiger Woods PGA Tour’ series of golf video games, has not said what its plans are for the franchise.”
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MacDailyNews Take: “Tiger will do more than any other man in history to change the course of humanity.” – Earl Woods, December 1996
When reached for comment aboard his $22 million floating hideout, Tiger replied, “Oh, my bad. I thought dad said I would ‘do more humanity than any other man in history.’ Whoops.”