AT&T latest to dump Tiger Woods

“AT&T Inc. said Thursday it would no longer sponsor Tiger Woods, joining Accenture in dropping support for the world’s top golfer, who’s taking a break from the sport to focus on his marriage after his admitted infidelity,” Peter Svensson reports for The Associated Press.

“The phone company hasn’t used Woods’ image extensively in advertising, but its logo appeared on his golf bag. That deal had been billed as a “multiyear” agreement when it was signed early in 2009, after Buick ended its endorsement one year early because of its financial woes,” Svensson reports.

“Woods has also been the host of the AT&T National PGA Tour event since it started in 2007,” Svensson reports. “Tour spokesman Ty Votaw said that since Woods is on indefinite leave from professional golf, he will not serve as host for the 2010 event. However, his Tiger Woods Foundation will continue to be the beneficiary of the AT&T National, under a contract that runs through 2014, Votaw said. AT&T said it would continue to sponsor the event.”

Svensson reports, “AT&T has also been the presenting sponsor of the annual Tiger Jam concert event in Las Vegas, but that contract has expired, according to AT&T spokesman Michael Coe. AT&T, which is based in Dallas, did not comment on its reasons for dropping Woods, or how much the relationship was worth.”

“Consulting firm Accenture dropped the athlete two weeks ago, saying he was “no longer the right representative” of the company’s values,” Svensson reports. “Gillette, a unit of the Procter & Gamble Co., also has said it won’t air ads for its razors that include Woods or include him in public appearances.”

“Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, also said that it would ‘downscale’ its use of golfer Tiger Woods’ image in its advertising campaigns for the foreseeable future,” Svensson reports. “Electronic Arts Inc., which puts out the ‘Tiger Woods PGA Tour’ series of golf video games, has not said what its plans are for the franchise.”

Full article here.

MacDailyNews Take: “Tiger will do more than any other man in history to change the course of humanity.” – Earl Woods, December 1996

When reached for comment aboard his $22 million floating hideout, Tiger replied, “Oh, my bad. I thought dad said I would ‘do more humanity than any other man in history.’ Whoops.”

46 Comments

  1. marv albert, rob lowe, eddie murphy, martin lawrence, tim allen, r kelly, etc
    who cares? you can do almost anything as a star and soon the public forgets because they love nothing more than making stars rich. If we don’t care what China does to its people (which is of magnitudes more important), why would we car about famous personalities?
    “for it is the misfortune of man – that they soon forget!”
    – Excalibur

  2. “Tiger will do more than any other man in history to change the course of humanity.” – Earl Woods, December 1996

    Uh . . . he’s a golfer who was getting a some on the side, Earl. LOL.

    Dr. Martin Luther King changed the course of humanity. Tiger Woods hits balls into holes for a living.

  3. And everyone thinks Tiger is no different then any other celeberity how? If most of you think other sports stars (regardless of the sport) are not hitting everything that comes along you are seriously blind.

    I love how Charlie Sheen can beat on and threaten his wife and it’s a pass but Tiger’s Uber status gets talked about endlessly. Kobe can coast from rape charges, An ex PRESIDENT keeps a young piece on the side and everyone turns the eye. Considering the divorce rate is over 50% and cheating is rampant even down to common people why is this even news?

    It’s news because Tiger was seen as some golden idol that everyone now is so quick to tarnish and bring down to their own level. Hasn’t anyone ever seen CaddyShack? It wasn’t a spoof .. Golfers are as sex crazed as NBA/NFL stars with their groupies.

    It will be interesting once Tiger is back and winning again (as let’s face it PGA needs him desperately. Ratings will be off 40%)and he disses every one of the corporations that bailed on him.

    At the end of the day who cares? Worse things have been done by famous people. Stick to Apple news. If I want trash I’ll go to TMZ.

  4. I saw John Mcenroe on Charlie Rich talkin about all the women he used to get – he said he was even amazed himself! lol! Think about it seriously though – if any of us were famous stars – would we be here talking to other geek guys – or with the ladies? Anyone who can’t figure out that any rich, famous, star/athlete has his fill of women isn’t paying attention. I can’t even bear to look at ugly old Letterman, yet he has a college hottie!! OMG! Now Bill Gates with a love nest? That would be breaking headlines! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> Even Ballmers more likely cause at least he’s a sales guy.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.