Forbes’ Brief History of Tech CEO Apologies: Steve Jobs’ iPhone $100 store credit master stroke

Forbes today offers “A Brief History Of Tech CEO Apologies” which features Steve Jobs’ “Apple’s iPhone Discount” which Forbes’ awards Jobs’ handling of the apology a grade of “A+.”

Andy Greenberg reports, “In September, Steve Jobs slashed the price of the recently released iPhone by $200. Good news for consumers–except those who had already paid up $600 for the phone. Hundreds of those customers, who had waited in line for hours to buy Apple’s wonder-gadget at the steeper price, sent angry e-mails to Jobs. Jobs responded less than a day later. Writing in a statement on Apple’s Web site that he’d read every e-mail, he apologized and offered a $100 coupon to all iPhone owners. That solution, says Randy Pitzer, a technology public relations specialist with Edelman, was a master stroke: ‘Essentially he turned a crisis into an opportunity to bring more customers into Apple’s stores'”

Full article here.

Or maybe it was planned all along.


  1. From the slideshow:
    “All told, the XBOX’s quirks cost Microsoft $1.15 billion, by the company’s own accounting.”

    Or as Steve Ballmer likes to call it, “One stupid, f$%^ing mortgage payment. Oh well, let’s make another useless version of Vista to cover it.”

  2. sometimes we forget that all that happened was Apple valued its customer more than its own plan
    In retrospect we may like the idea of steve planned it all along, but I think what was more impressive is that a company saw that the had a miss-step and corrected it.
    Most companies would not have done that

    my 2 cents

  3. It probably was planned all along, but it still wasn’t the smartest thing in the world to hose his best customers. I still will definitely think twice in the future before I ever buy another Apple product again at the time it’s released. But oh well, I got a copy of Leopard for $16 out of the deal anyway.

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