Forbes today offers “A Brief History Of Tech CEO Apologies” which features Steve Jobs’ “Apple’s iPhone Discount” which Forbes’ awards Jobs’ handling of the apology a grade of “A+.”
Andy Greenberg reports, “In September, Steve Jobs slashed the price of the recently released iPhone by $200. Good news for consumers–except those who had already paid up $600 for the phone. Hundreds of those customers, who had waited in line for hours to buy Apple’s wonder-gadget at the steeper price, sent angry e-mails to Jobs. Jobs responded less than a day later. Writing in a statement on Apple’s Web site that he’d read every e-mail, he apologized and offered a $100 coupon to all iPhone owners. That solution, says Randy Pitzer, a technology public relations specialist with Edelman, was a master stroke: ‘Essentially he turned a crisis into an opportunity to bring more customers into Apple’s stores'”
Full article here.
Or maybe it was planned all along.
The troll to fan-boy ratio here is going up daily.
Nothing here but trolls and fan-boys. Trolls, you are wasting your talents. Go preach to the uncommitted.
May I suggest CNET. Lots of wavering Mac users there.
I agree Big Al. Too many trolls here. Lot’s of sheep, too.
@ R2
When I see a random person I don’t know on an internet message board, I often wonder who that person would sleep with if they were gay, but I’m usually too embarrassed to ask. Thanks for volunteering that information.
HAaaahhhh! Razor-sharp, Cubert! I’ll be laughing at that one all day!
Cubert: Does she know Frank Herbert’s sister, Dune Tang?
> ken1w wrote: Microsoft is now the “sheep” (prey) to Apple.
Nope… sheep are blind loyalists… like you…
“Or maybe it was planned all along.”
Of course it was planned. However, it can only work for an established company with a huge, loyal following.
Coke did it in the 80’s when they introduced New Coke, “a sweeter, like Pepsi” version.
It was a huge gamble that worked beautifully. Coke’s market share was faltering at that time, and when they brought back “Coke Classic” the value soared and they haven’t looked back since.
Of course they deny to this day that it was part of a marketing scheme, but…
I hope it wasn’t planned all along. That would have been very rude.
There’s also Zune Tang’s slutty sister, Pu Tang.
Mus Tang