MacDailyNews - Where Mac news comes first

Wise decision

That is why I have bought over 50 Macs!

Wow. Moses has come down from the mountain with the tablet.

90 million buck decision. Smart. I bought my iPhone 12 days ago, so I get 200 back. Jobs be da man. Naysayers, eat me.

*Cry* Thanks Steve. You make me love you even more. I love my iPhone!

What? No one has complained that it's not $200...

I would want one for 599 NOW!!! (I live in Belgium)

w00t!!

Of course El Jobso isn't going to return the full $200, but this is the right thing for him to do.

Hopefully this will stop the whining...

Steve's right. There is always something better on the horizon. I was one of the first to buy a 15" macbook pro. Now they are faster, larger, and much more reasonably priced. That's just the way the "technology cookie\" crumbles.

This is a very gracious gesture on Apple's part. Don't expect the same from other companies.

for someone who has already gotten over the 200 dollars price cut, this is like free money.

good Idea I did not expect this. Im an apple nut , stock holder and I also Own a retail Business This $100 Store Credit Will get $ 200 in Puchsese. Another good Idea

Not a 90M decision exactly -- it is store credit, and so given apple's margins, it's more like at most a 45M decision assuming 900K units sold.

Two good moves...

Lowering the price just before the holiday buying season and making early adopters feel better.

I've had my iPhone since day one and although the price drop stung a bit, I was not all that upset... this sort of thing happens all the time with new technology (CD burners, DVD burners, Blu-Ray, Razr, etc). There's often a hefty price to pay for any early adoption of something totally new, but the early months of smug and usefulness is a lot of fun.

Apple/Steve are making a good call on this one.

now manybe the crybabies will STFU.

yes i have an iPhone. Yes i dont care they dropped the price.

Still disappointed. I suspect this decision was considered long before the iPhone was launched on June 29th. Steve is a savy and brilliant Man. That said, we early adopters should receive the $200 break. After all, it is us loyal customers that made iPhone a success, Without the strength of the Apple consumer community there would be no Apple. I fear that as Apple continues to grow that it will be very easy to forget the customers (fans) that stood by Apple during the not so profitable years.

Apple needs to remain loyal to those that support Apple.

Makes perfect sense. Those in the normal 14-day window for price matching get the full $200. Those who have had the benefit of using the product for a while get a prorated $100 store credit.

And the really savvy people with credit cards that do price guarantees may just get their cake ($200 refund) and eat it too ($100 credit).

Kudo's to Apple and Steve. This is the best way to unpiss-off many iPhone owners. I didn't want or expect $200 back. But something is what was needed, and I am glad that it is going to be what it is.

This simple act will help everyone in the public trust the company and know that the company cares about their customers after the purchase. Great job and great choice. Thanks Steve and everyone at Apple.

cue bitching about it being "only" $100.

MW: would—Would you shut up about it already?

I wouldn't have given you shit.

Nice - appreciated - not necessary - but I'll take it. They did the same thing with Aperture. Very classy. Been a Mac-Apple buyer since the Apple II. Lived through the bad years without Steve and am enjoying the years WITH Steve immensely. This is just ONE reason why I appreciate Apple and the Mac. Yeah, yeah - I'm a fanboy and drank the Kool-Aid. So what!

Steve,

This is absolutely the correct thing to do. Most people that bought the phones aren't bitching about the money per se but about the drastic price cut so soon after the release. It just hurts a bit. We could've initially used that $200 elsewhere in the store and now we can! It still helps you guys out and it makes me love Apple even more than I did before!

bought two refurb 4G iphones last week for $399 each. just got off the phone with apple: they're giving me a $150 refund on each of 'em. sweet.

Now, all you crybabies, shaddup!
Thanks, Steve...enough said.

Control, meet Damage.

Damage, meet Control.

Shrewd move.

Apple makes me a happy customer. I don't think ANYONE would have been mad if they lowered the price by $100. So this is a good move on Apple's part. It will also give me a chance to buy stock after it goes down again tomorrow.

If they would add Exchange Support, there would be NO reason not to buy an iPhone.

A blood FAIR and obviously very APPLE move.

The only company on the planet to teach all others how to deal with consumers.

Steve - you are amazing!!!!

dd

*sniff* I love you again Steve. Thank you for acknowledging that your most fervent supporters.

That should dampen the mass reaction of "I won't be shopping at Apple again anytime soon." Or, "I won't be buying iLife '08 / iWork '08 / OS X 10.5 Leopard" etc...

Wow. Just wow! The free publicity alone will pay for this move.

My goodness, Apple has been feeding off this iPhone frenzy since January and now it's gonna sustain them for the rest of the year!

We are not worthy!

And all MS can do is offer a measly $50 rebate on the Zune? Now MS not only looks retarded but stingy as well. Maybe MS should start giving Zunes away to the victims of Hurricance Katrina or global warming or trans fat or something.

Stock has dropped about $2.00 since this announcement...I lost more in stock price than this rebate....
Thanks!.....

Steve - where is the make up for the stock price drop????

Boo,hoo,hoo....

Store credit = come in to the store to spend it.

Steve, you magnificent son of a bitch.

now folks are more likely to buy Leopard than "borrow" it

I'm glad that happened so quickly. I was getting tired of hearing so much whining! Now that you have a $100 store credit, you will go into the Apple store and spend that $100 and so much more. Smooth move on the part of Apple. Give back a little, gain a lot more in good will, in-store traffic, good pr!

MW=nation
Who in this nation won't want an iPhone now?

If people buy Leopard who wouldn't have done so otherwise,the credit is less to the bottom line than it actually appears.

Wall Street has it all wrong. The stock has lost over 1 Billion since the announcement but all they did was give a few million back to their most loyal customers and get another day's worth of publicity tomorrow. Brilliant.

w00t

New nano or Apple bluetooth headset???
This is why i am a "fanboy"... what other company takes care of its customers like that!!
I would wait in line 15+ hours all over again!!!
Thanks Steve

What is truly awesome is how this is all running on internet time. And it shows leadership in that a decision was made quickly. Boom

I bought an iPhone day 1. And never felt that a rebat was necessary. I bought the item at a price I felt was reasonable for what I was getting when I was getting it. I had decided on purchasing the iPhone immediately after walking out of the Keynote in January.

That said this is a good public relations move for Apple and for their base. It does create a certain sense of entitlement though and that may bite Apple in the future.

I guess you can't please everyone. I am sure there are people that will complain that it is ONLY a store credit.

MDN Word - Likely as in It's "likely" there is an iPod Nano in my wife's future. Or maybe I'll buy her the touch and take back my old iPod 5G, so I can use it can have it as a backup and for file storage.

Hmmmm decisions, decisions.

Despite all my bitching and complaining, I feel very satisified with this.


Thank you Apple, Thank you Steve. You have restored my confidence in you!

Mike

>> Maybe MS should start giving Zunes away to the victims of Hurricance Katrina

What? And make their suffering even worse?

This is a good move by Apple, and thank-you.

Phew! I was afraid that Apple might not find a way to stay in the headlines for the next couple days.

Wall Street won't appreciate this due to the impact on short-term revenue, but it is a brilliant move by Apple. It will build loyalty with new customers, and give consumers who are contemplating the purchase of Apple products greater confidence in the brand. The long-term benefits to Apple will be worthwhile.

C1, ditto and well put. Classy move. I'll stop mocking your turtleneck now, Steve.

Leopard will cost me $29 + tax.

Boy, did Apple handle this badly! Glad they did the right thing by their most loyal customers (which they really didn't have to), but they had to know before yesterday the tsunami of negative reaction would be coming.

smart

I'm going to write and complain if I can't apply the $100 to the cost of the iMac I bought 2 weeks ago!! Kidding.

Actually, I may take the credit along with the coupon from the iPod class action settlement that will expire soon and go buy myself an Apple TV.

Thanks you apple....we can go back to making out now....
slobber slobber grope slobber slobber

Ha! More free marketing for Apple and the iPhone. Everyone had stories this morning about the iPhone price cut and whether it was fair or not. Now, everyone will have more stories later today and tomorrow about the $100 store credit.

Slick move

Geez, but SJ is a friggin' genius. I'd bet my lost dollar that he had this all typed up before yesterday's announcement. What a ringmaster.

Steve: "TVH... we cool?"
TVH: "Yeah Steve, we cool."

I have to admit... I was pretty pissed. But honestly, would any other company do this? I don't think so.

Steve met the iPhone users in the middle... and that's good enough for me.

Steve gives me a hundred and I'll go into an Apple Store and end up spending a thousand. Smooth move, Steve.

For me, the money wasn't the issue. What hurt was that Apple's move made their most fervent supports open to ridicule: "Idiots" "Sheep" "Ha Ha, you paid $200 more...boy are you stupid." The $100 gift is a cooling balm to my reddened and embarrassed fanboy face.