Beleaguered Dell to sell PCs in Wal-Mart

Apple Store“Dell plans to begin selling desktop PCs in Wal-Mart stores this weekend, the first move in a major departure from its decades-long sales strategy,” Steven Musil blogs for CNET.

“Wal-Mart plans to sell the Dimension E521 in more than 3,000 retail locations in the United States, Samir Bhavnani, research director at Current Analysis West, told CNET News.com,” Musil blogs. “‘Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products,’ Bhavnani said.”

Full article here.

[Thanks to MacDailyNews Reader “Scott R.” for the heads up.]

MacDailyNews Take: Uh, Dell, are you sure that’s really a good idea? How is giving customers a chance to touch and feel Dell’s commodity-grade products supposed to increase sales of Dell PCs? Seems like it would do the opposite. That said, Wal-Mart and Dell seems like the perfect “left side of the bell curve” marriage. PCs sold to people who don’t know what they’re buying by people who don’t know what they’re selling. Mouthbreathers rejoice!

65 Comments

  1. I can only imagine (with great glee) the “advice” offered by Wal-Mart’s friendly staff.

    “I got ’bout a million pitures of Bessy, my cow. Can I get them in this thing?”

    Clerk: “Go to the kitchen stuff….they got knives there.”

    As has been observed, a “Match Made in Heaven.”

  2. @ ABQ Peter

    I can’t imagine they’ll have any options. Probably one or two flavors (‘cheap’ and ‘ridiculously cheap’) and people will love them… for a couple of months.
    Hey wow!!! 3 pallets of DVD players, and they’re only 30 dollars!!!
    Trouble is, that DVD player will go tits up inside of 6 months, and then go into a landfill. I know a troublingly large number of people who buy cheap stuff at Wal*Mart and I hear this same story over and over. But they just keep going back for more, and the garbage keeps piling up.
    We’ve dumbed consumer electronics down to disposable, bottom feeding MacDonalds level. I can only imagine cars will be next.

    -c

  3. @chrissyOne

    Cars are in fact next. Chrysler just signed a deal to import Chinese made compact cars that will sell for less than $10,000. Coming soon to a Wal Mart parking lot near you.

    The only good thing is that cars are 95% recycled when they are junked.

  4. The dental school where I work is seriously considering going to Macbook/MBPs for the student laptops within a year or two. (All students are required to have laptops and currently those are Dell D820s.) Sure there will be a few transition pains, but they have some good guys at IT, and since a number of the departments already use Macs as well as IT, it will be less painless than someone with no familiarity whatsoever. They’re just getting sick of all the shit from Dell. Of course they would probably have Boot Camp installed and XP if they can get it but once they start going to Macs, then they will be a force for getting more dental software development for Macintoshes. Truthfully though, most of my last few dentists and both orthodontists I’m familiar with in my area are Macheads. With that note, maybe Apple taking Dell’s buggered #2 spot isn’t so impossible, without the whole buggered part. Wonder how their respective market values compare now.

  5. Quoted from Jason:

    But how can we say that Dell’s stupid for going into Wal-Mart without also wondering about Apple’s sanity when they sold shuffles in Wal-Mart back in 2005?

    There is a HUGE difference here. Apple was selling their most CHEAPAST iPod, and it is the ONLY product that is sold at Wal-Mart, by Apple. Selling a full blown computer on the other hand is a completely different story…and more or less is considered as corporate suicide to sell it at wal-mart….whose experience with computers is extremely poor if not next to nothing. Apple never and still would NEVER sell Macs at a cheap store which sells clothes, foods, and laundry aplicances. That would be like trying to sell the latest and brand new un-used Mercedes in a used Ford re-seller. Get where I’m going at? lol.

  6. “”Target’s clearly outperforming its discount peers and most notably Wal-Mart,” said Jeff Klinefelter, an analyst at Piper Jaffray Cos. in Minneapolis. Target’s customers are more affluent than Wal-Mart’s, helping sales and profit, he said.”

    More affluent and don’t own rusty old pickups. Maybe Dull should have opted for Target!

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