Beleaguered Dell to sell PCs in Wal-Mart

Apple Store“Dell plans to begin selling desktop PCs in Wal-Mart stores this weekend, the first move in a major departure from its decades-long sales strategy,” Steven Musil blogs for CNET.

“Wal-Mart plans to sell the Dimension E521 in more than 3,000 retail locations in the United States, Samir Bhavnani, research director at Current Analysis West, told CNET News.com,” Musil blogs. “‘Finally, Dell has addressed one of its main problems by giving customers a chance to touch and feel its products,’ Bhavnani said.”

Full article here.

[Thanks to MacDailyNews Reader “Scott R.” for the heads up.]

MacDailyNews Take: Uh, Dell, are you sure that’s really a good idea? How is giving customers a chance to touch and feel Dell’s commodity-grade products supposed to increase sales of Dell PCs? Seems like it would do the opposite. That said, Wal-Mart and Dell seems like the perfect “left side of the bell curve” marriage. PCs sold to people who don’t know what they’re buying by people who don’t know what they’re selling. Mouthbreathers rejoice!

65 Comments

  1. Now that’s a match made in heaven. These two are perfect for each other. Maybe you’ll even get a free Big Mac™ with your fast-food computer, too!

    Enjoy the slide, Mike, Next stop, The Dollar Store.

    -c

  2. Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell Beleaguered Dell

  3. “How is giving customers a chance to touch and feel Dell’s commodity-grade products supposed to increase sales of Dell “

    Consider the audience. These are PC’s for the ‘”Anything is better than nothing as long as it’s cheap” crowd.

  4. Unfortunately, this might actually work for Dell. People that shop at Wal-Mart want to drive home with their new PC that day, not order it online. They probably don’t know the difference between memory and disk space, so they don’t care about the kwality (with a k) that Dell provides. They care about price. So, I think that Dell will have success doing this.

    I remember when Wal-Mart sold Macs. I went in there to mess around with one and found that they had taken off the mouse ball and locked it on screen saver because too many people had messed with them. I asked them why they even bothered to turn them on if people can’t play with the computer to see how it works. They didn’t have much of a response.

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