Apple and Texas Tech launch iTunes U at Texas Tech University

Apple Store“Attending class may not be the most exciting part of college life, but missing a class may no longer mean scrambling to borrow a friend’s notes,” Ben Maki reports for The Daily Toreador.

Maki reports, “Texas Tech and Apple Inc. announced an agreement Friday to create an interactive Web site for use by both students and faculty members called iTunes U at Texas Tech University, which has launched at itunes.ttu.edu.

“Tech President Jon Whitmore said he believes the world of communication has changed in recent years and in order to stay on the cutting edge, this agreement was necessary,” Maki reports.

“‘Apple was named (on April 20) as the most trusted brand among the members of generation Y,’ Whitmore said. ‘Beginning last year, it became apparent that Texas Tech needed to enter into a conversation with Apple about how we could merge our brands and help our students,'” Maki reports.

Full article here.

25 Comments

  1. “All major colleges are “brand names” these days in case you’ve been living in a cave somewhere and haven’t noticed….”

    I know Universities have become somewhat commercialized, I just never actually heard of someone actually come out and say it… brand. BTW Umm, can you just make your point without being a smartass? Possible?

  2. That reminded me of the lecture room scene in ‘Real Genius’… you know the ones with all the voice/tape recorders! ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

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