“Attending class may not be the most exciting part of college life, but missing a class may no longer mean scrambling to borrow a friend’s notes,” Ben Maki reports for The Daily Toreador.
Maki reports, “Texas Tech and Apple Inc. announced an agreement Friday to create an interactive Web site for use by both students and faculty members called iTunes U at Texas Tech University, which has launched at itunes.ttu.edu.
“Tech President Jon Whitmore said he believes the world of communication has changed in recent years and in order to stay on the cutting edge, this agreement was necessary,” Maki reports.
“‘Apple was named (on April 20) as the most trusted brand among the members of generation Y,’ Whitmore said. ‘Beginning last year, it became apparent that Texas Tech needed to enter into a conversation with Apple about how we could merge our brands and help our students,'” Maki reports.
Full article here.
“…about how we could merge our brands and help our students”
Texas Tech is a brand?
Thorin….the students all have TT on their ass.
Yeah I guess there is a double meaning there…sorry TowerTone
Students will never have to attend lectures anymore. Just download the podcast.
All major colleges are “brand names” these days in case you’ve been living in a cave somewhere and haven’t noticed….
Perhaps now they’ll review their Windows-centric policies with regard to computer ownership and use by students…
Hey, isn’t this Michael Dell’s back yard??
I wonder what large university is nearest to Redmond??
ok, I didn’t expect to see my school to be on MDN. Go Raiders.
TTU is in small town (Lubbock) in west Texas,. Dell is in Austin (7 hours drive), thats where Univerisity of Texas is at.
“All major colleges are “brand names” these days in case you’ve been living in a cave somewhere and haven’t noticed….”
I know Universities have become somewhat commercialized, I just never actually heard of someone actually come out and say it… brand. BTW Umm, can you just make your point without being a smartass? Possible?
Is this big news? I mean it’s Texas Tech, and Texas A&M already has iTunes U…. I think there is a better headline than this…..
Gig ’em Aggies!
I’m just waiting for yet another College Bowl Game to be created .. Call this one “The Mac Bowl”, maybe ?
I had a Mac bowl.
Once.
I had a bowl movement
That reminded me of the lecture room scene in ‘Real Genius’… you know the ones with all the voice/tape recorders!
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Who needs interactive debate and discussion at a university, fer cryin’ out loud…we’ve got iPods. There is no substitute for live learning. I hope that students will still be required to attend a certain minimum of classes to earn course credit.
You know, when I hear a university talking about “merging our brands” it makes me puke a little. The whole idea of higher education is _supposed_ to be that it’s not the corporate world; instead it’s working to further the education of our youth. Worrying about branding and “client relationships” and other corporate speak that’s insinuated itself into the university lingo is a very bad sign, IMHO.
I am a student at Columbia College Chicago, and one of my classes has been testing out iTunes U and so far it is great
The whole idea of higher education is supposed to be pursuit of knowledge, wherever that leads you. However you can’t do that when some answers are never going to be printed, funded, or allowed. The modern campus is a minefield of sensitivity, diversity, speech codes, required social conditioning courses, and social pressure; it has become anything but a place where people can ask questions without fear of reprisal.
The campuses are turning towards big business to give themselves some time if the taxpayers should pull the plug. After Ward Churchhill, I think that they know time is not on their side. Nearly every professor is another time bomb, slowly ticking away, and the taxpayers (who fund state –erm government– schools) do not have infinite patience. It’s really the only smart thing that higher ed has done in a while.
BustingTheSkullsOfIdiots is still angry that they dare teach evolution in college and will not be happy until the US is christian theocracy. God forbid that college professors, ie, generally the most educated people in society, not tow the line of the Christian right. Science and facts can be incovenient.
@U_Atheist
I didn’t see any reference to Christianity, God or Religion in the post of BTHSOI. Your rabid, off topic, response is illuminating. You need help.
@ Spark:
I’ll ignore your comment because you are obviously “new” and unfamiliar with BustingTheSkullsOfIdiots’ posts which are rife with the fear/paranoia of secular humanism. If ANY posting is “off topic” it is his. Have a nice day!
@U_Atheist
I believe in the Higher Pig and I’m proud of it!
(It’s easy to deny that Diety does not exist when you can’t possibly prove your point.)
“Thorin….the students all have TT on their ass.”
Only the females, Buster. Only the females…..
@U_Atheist
I am hardly new here, and I don’t claim to support the same views of Msr. Busting. However, when you want to drop the hammer on another poster, you ought to attempt to make your criticism relevant. If you’ve got a problem with Busting, flame away, but don’t go on a rant about “christian theocracy” when his comment had to do with the climate of political corrrectness on U.S. campuses. You seem to be the one comments “rife with the fear/paranoia.”