The iPhone is a revolutionary new product that has the potential to turn the technology world on its ear and with the anxiously awaited Apple product expected to be available this June, Harris Interactive recently took a quick pulse of American adults to determine how strong the buzz really is. Although iPhone is not yet a household word, 47 percent of respondents were aware of the product and a full 17 percent expressed interest in purchasing it, which makes for a pretty loud buzz from consumers for a product that isn’t yet available.
These are just some of the results of a new study conducted by the Harris Interactive Technology Practice, which were presented through the company’s latest webinar. Harris Interactive fields ongoing studies on a range of topical issues within the technology industry and presents the information quarterly. The studies are conducted online with consumers from a multimillion member panel created and maintained by Harris Interactive.
Perhaps a more interesting question to ask is when U.S. adults would buy this product. Of those expressing interest to purchase, nine percent say they would buy at product launch and another eight percent would buy before their current wireless service contract expired. About 17 percent say they would wait for their current wireless contract to expire before purchasing and 25 percent would purchase it – when their existing wireless carrier offers the iPhone. Finally, a full 40 percent of buyers intend to wait for the price to come down.
Survey results show the hottest iPhone feature was its large storage capacity (37%), begging the question — is this a better phone or a better iPod? This is followed by iPhone quad band worldwide capabilities (36%) and its easy to use/drop dead cool user interface (31%). Overall, high powered multi-functional mobile devices like the iPhone have strong appeal (or Apple-al) to about 31 percent of the marketplace. The remainder does not need, or care to pay for, all those bells and whistles and seek simpler solutions.
In June look for a nice pop in iPhone sales out of the gate and some additional subscribers lining up at AT&T/Cingular to switch their carrier and get their iPhone. Longer term, look for continued success for iPhone and continued churn among wireless service providers. Another announcement for a Code Division Multiple Access (CDMA) version of iPhone could really add gasoline to the fire, which leads to speculation about Apple’s pricing policy and the introduction of additional products to their lineup (iPhone nano anyone?).
Commenting on the survey results Joseph Porus, Vice President of Harris Interactive’s Technology Practice said, “Apple’s new iPhone has shaken the industry to its core. Look for strong sales and a new cult to develop around iPhone. Also expect increased orders for midnight oil as competitors scramble to play catch-up.”
This survey was conducted online within the United States between February 13 and 19, 2007, among 1,116 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
More info here.
AT&T COO: Apple iPhone on target for June launch; over 1 million customers ready and waiting – April 19, 2007
Microsoft exec flings the usual FUD at Apple iPhone – April 19, 2007
iPhone looms like 800-pound specter over beleaguered Motorola – April 18, 2007
Apple and Cisco explore iPhone compatibility – April 18, 2007
Apple iPhone wannabes don’t even come close to what Apple has built – April 05, 2007
Why iPhone could be more than worth Apple’s price – April 03, 2007
Wired: Apple iPhone has wireless industry scrambling – March 30, 2007
Report: AT&T Wireless says Apple iPhone release date June 11 – March 30, 2007
Apple iPhone steals CTIA Wireless 2007 show; FCC chairman wouldn’t give it back – March 27, 2007
AT&T has received 1 million Apple iPhone inquiries so far – March 27, 2007
Apple’s iPhone ‘preverberations’ rock cell phone industry – March 26, 2007
Sony CEO Stringer talks Apple iPhone: ‘I wouldn’t bet against Steve Jobs’ – March 17, 2007
The Beeb tries to equate ‘smartphones’ with Apple’s iPhone – March 16, 2007
Cellphone users set their sights on Apple’s iPhone; look to get out of existing contracts – March 15, 2007
Getting ready for Apple iPhone: How to get out of your 2-year cellphone contract – March 13, 2007
Wired’s Mortensen: Apple is under-selling iPhone with their 10 million figure – March 13, 2007
Apple’s marketing machine does it again: iPhone generates $400 million in free publicity – March 10, 2007
Analyst: Apple’s iPhone has Palm ‘shaking in their sandals’ – March 09, 2007
Which company is most at risk from Apple’s looming iPhone onslaught? – March 04, 2007
Morgan Stanley reiterates Apple ‘buy’ – says market is underestimating iPhone demand – March 01, 2007
Apple’s 10 million iPhone sales target for 2008 would surpass most other smart phone sales – March 01, 2007
Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for – February 28, 2007
Apple COO Tim Cook: iPhone on track for June launch – February 27, 2007
Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone – February 26, 2007
Apple airs iPhone teaser ad during Oscars – February 25, 2007
Apple preps 3G iPhone model for Europe – February 25, 2007
The once-mighty Palm Inc. doomed to decline and failure – thanks to Apple’s iPhone – February 23, 2007
Palm CEO can’t stop talking about Apple iPhone – February 19, 2007
Digit takes a closer look at Apple’s iPhone – February 14, 2007
Microsoft caught off-guard, beaten badly by Apple’s iPhone innovations – February 13, 2007
Apple’s soon-to-be iPhone rivals sound just like iPod rivals circa 2001 – February 01, 2007
O2, Vodafone, Orange, T-Mobile battle for exclusive rights to Apple iPhone in UK – January 26, 2007
Rogers to offer Apple iPhone exclusively in Canada – January 25, 2007
Research in Motion downgraded due to Apple iPhone competition – January 23, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) – January 18, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
Jefferies downgrades Motorola on fears of market share loss to Apple iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007