Apple: Why stop at just one iPod?

Apple Store“Who needs more than one iPod? A tiny Shuffle, midsize Nano and cavernous video iPod might look cool lined up in a row, but there’s little practical reason to purchase multiple units,” Rachel Rosmarin reports for Forbes.

Rosmarin reports, “Even so, Apple thinks once you’re in its retail stores, you’ll cave to the soft sell. In recent weeks, signs have gone up in Apple stores asking shoppers, “Why stop at just one?” Apple has not acknowledged the new marketing campaign, or responded to calls asking if it will spread to their Web site and other advertising, but sharp-eyed bloggers have snapped photos of them in stores.”

“Even though iPod sales may be softening, the company’s still on track to beat–by a long shot–the 8.53 million iPods it sold in the second quarter of last year. The average analyst estimate for how many iPods Apple will sell in the same quarter this year is 10.9 million,” Rosmarin reports.

Rosmarin reports, “And market research firm iSuppli says the personal media player market still has a lot of growth left in it. The company forecasts 216.9 million media player shipments in 2007, up from 178.1 million in 2006. By 2011, more than 268.6 million units should ship. Apple is also poised to maintain its 70% market share…”

Full article here.


We know many iPod owners who use an iPod nano/iPod shuffle for running and working out and take their video-capable iPods on the road.

46 Comments

  1. I used to have 5 iPods, but I gave one away. I have a 1G iPod that I bought the very first day the iPod was ever released and I was the only person I knew who had an iPod for the first year or two. A 4G photo iPod. A 2G nano and a 2G shuffle. I gave away my 1G shuffle.

  2. Got a shuffle to listen to while cycling. Great little player…

    I’d never think of using my Video while cycling ” width=”19″ height=”19″ alt=”hmmm” style=”border:0;” />

  3. Daughter 1 had Pod 1 — a Mini
    Daughter 2 had Pod 2 — a Nano
    Dad had Pod 3 — a 30gb Pod with video
    Daughter 1 had Pod 4 — a clip-on Shuffle

    Argh, where will it end?!

    Well, actually with Partner.

    Who can’t cope with tech or ear buds, so is out of the loop.

    My bank account loves her.

    ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

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