“Who needs more than one iPod? A tiny Shuffle, midsize Nano and cavernous video iPod might look cool lined up in a row, but there’s little practical reason to purchase multiple units,” Rachel Rosmarin reports for Forbes.
Rosmarin reports, “Even so, Apple thinks once you’re in its retail stores, you’ll cave to the soft sell. In recent weeks, signs have gone up in Apple stores asking shoppers, “Why stop at just one?” Apple has not acknowledged the new marketing campaign, or responded to calls asking if it will spread to their Web site and other advertising, but sharp-eyed bloggers have snapped photos of them in stores.”
“Even though iPod sales may be softening, the company’s still on track to beat–by a long shot–the 8.53 million iPods it sold in the second quarter of last year. The average analyst estimate for how many iPods Apple will sell in the same quarter this year is 10.9 million,” Rosmarin reports.
Rosmarin reports, “And market research firm iSuppli says the personal media player market still has a lot of growth left in it. The company forecasts 216.9 million media player shipments in 2007, up from 178.1 million in 2006. By 2011, more than 268.6 million units should ship. Apple is also poised to maintain its 70% market share…”
Full article here.
We know many iPod owners who use an iPod nano/iPod shuffle for running and working out and take their video-capable iPods on the road.
I’ve got 4. Looking to add a fifth later this year ..***COUGH** touchscreen COUGH***
One is plenty for me.
I used to have 5 iPods, but I gave one away. I have a 1G iPod that I bought the very first day the iPod was ever released and I was the only person I knew who had an iPod for the first year or two. A 4G photo iPod. A 2G nano and a 2G shuffle. I gave away my 1G shuffle.
Good question: Why stop at just one iPod? i can’t think of a GOOD answer.
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I have 3.
First!
shoot.
I have a video iPod and a new shuffle which I use when I don’t want to carry the big brother. My wife has a video iPod and a nano.
I’ve got two, a nano for travel that stays in the car, and a 60 gig that I use for data transfer of large files between work computers, and work and home.
3 Here. First U2 iPod in my car connected to an Alpine Head Unit. a 60gb just because but my favorite to carry around is my 8gb nano.
More Macs coming soon?
Got a shuffle to listen to while cycling. Great little player…
I’d never think of using my Video while cycling
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I’ve got an 80gb 5.5G and a 2G shuffle. I’ll soon have a black 2G 8gb nano to add to the list as I want to use the Nike+ setup for when I start running again.
We have 3….I have a 15 gig 3G, my older son has a nano, younger son a shuffle. Waiting for the new touchscreen to renew my selection!
I have 5.
I gave my girlfriend a Nano, my oldest a 30 gig 5G. Fixin to get my youngest a 30gig, and possibly a Nano for my ex (from her kids).
And for me?
iPhone Bitch!
MW:taken, as in ‘quite taken by them’
Daughter 1 had Pod 1 — a Mini
Daughter 2 had Pod 2 — a Nano
Dad had Pod 3 — a 30gb Pod with video
Daughter 1 had Pod 4 — a clip-on Shuffle
Argh, where will it end?!
Well, actually with Partner.
Who can’t cope with tech or ear buds, so is out of the loop.
My bank account loves her.
I have a 80GB for my main music and some tv shows (some from iTMS, most from eyeTV), a nano with nike adapter contains my running music and podcasts. Everybody else in my extended family has an iPod of various models; no one besides me needs or wants another.
Btw, my oldest son is still happily using his original 1G 5GB clickwheel iPod. It’s original battery is still working fine with about 2.5-3 hours play per charge. This one item is testimony that Apple got it right, the first time and we weren’t fools for buying 1st gen.
I’m onto three too.
Original 5gb purchased on week 1, a 40gb photo purchased on the hour they were released and a 2nd gen shuffle. I didn’t see the need for the shuffle when it was first released but now on a daily basis it’s used more than the others. The photo is used for weekends away or in the car and the original one for kudos on the london underground.
Actually it’s four if you include the nano I bought for my girlfriend.
Now waiting for the 80 gig touchscreen video for no.5 …
I first Started Out with a 1st Gen iPod Shuffle 1GB, later I bought a 2nd Gen Silver iPod Mini 4GB.
Use the Shuffle will on a rush and use the mini on occasion. 8 months later I sold the Mini a few $ more than what I paid for on eBay. And I bought a New 2nd Gen 4GB Silver iPod Nano.
I now have that silver Nano and the Original iPod shuffle. I use the nano for occasion and I use the shuffle when I’m on the go where the nano is more likely to get damaged.
It’s like a car. Use the old Ford for work. Then Use the New Lincoln on the Weekend
I’ve bought five for myself over the years, although I only use two at the moment, and I’ve given two as gifts. iPhone will be #8 for me!
nano for the gym or downtown walks and a 3g for the car and home.
Who needs to own more than, at most, 2 iPods at any given time? Those of you with 4-5 iPods, I can recommend a lot of worthy charities that could really benefit from kind of expendable income you obviously have,
I own: 60Gb IPod video and 1Gb Nano
Wife own’s: 30Gb iPod video 5.5G and a 4 Gb green Mini.
in the family;
cousin 1; 30Gb iPod video
cousin 2: 30Gb iPod video
cousin 3: 4Gb iPod mini (blue)
Sister in Law: 4Gb iPod mini
Sister in Law: 4Gb iPod mini
hmmm..that’s all I can think of for now.
Son 1: Nano 4 Gb
Son 2: Shuffle 1 Gen 1 Gb
Wife: Nano 2 Gb 1 Gen with iTrip in the Car
Me: Green Nano, 80 Gb Video,Mini 4Gb, 40 Gb 4 th Gen
– and all are Random used every single Day
…….ups – and waiting for iPhone
I had 3, and gave the Shuffle away to an MP3-player-less friend. I had the 4th gen big iPod, but it sometimes froze when I exercised and I worried about the little drive mashing up. So I got the nano just for the gym. If they come out with the touchscreen iPod, my husband will make that his 2nd.
I currently have a 5th gen iPod, my wife has an original shuffle and a 40gb 4th Gen iPod. I ahve my original 1st gen iPod, and some theif has my 30gb iPod Photo.
God Bless America!
We don’t know why we need it, but we need it, and we need it now!
My next iPod is going to have a phone attached to it…
June…June…June…
eight total for four people:
2-1st Gen Mac-only (both of which still work great and hold a decent charge, BTW)
2-1st Gen Shuffles
2-2nd Gen Shuffles
1-1st Gen Nano
1-5th Gen video iPod — 30Gb
Although 3 are mine, I usually only use the 2nd Gen shuffle.
Everyone needs at least two. A big one for mass storage and a shuffle for a soundtrack to active pursuits.
MDN word “hell”, as in “Hell, I’ll take another”
-Dad (me): 3 total: 2 shuffles (one gum stick for cycling & dirty work; the other a silver matchbook) & 1 U2 iPod hooked to amp for guitar practice.
-Mom: 2 total: 1 iPod Nano Project red for everyday & 1 iPod white 20G for kitchen speakers.
-Daughter 1: 1 iPod, a 1st generation that has been replaced by Apple a couple of times (I think it was 5gigs) the last time it was replaced it came back a 2d gen model. (she is going to get a nano as soon as she saves her money and not spend it on clothes)
-Daughter 2: 1 iPod, 15gig white, not sure of the generation. (a hand-me-down from Mom)
-Son 1: 1 iPod Nano 2G silver
-Son 2: too young for one yet…
-Business:
in 2005: 10 iPod Nanos 1st gen (the credit card ones) to special clients. They were such a hit that I decided to do it again this year.)
in 2006: 20 iPod Nanos 2G Silvers all engraved with personal thank you’s to special clients, vendors and staff. (everyone loved them)
So that’s 3 for me personally, for the family: 8, and I have personally purchased all but one-half of daughter #1’s iPod.
I have 2, a 3G 30GB ipod, and a 1GB Shuffle (1G). The latter became mine when I bought my better half a 4GB Nano.
The shuffle is great when commuting to work, just skip songs until I hear something I want to hear at that moment. The 30GB iPod is for longer trips or xfering files.
2ndG iPod, original Nano, and original Shuffle, and an iPhone when it comes out.
1. 60 GB – too small, so
2. 80 GB
3. 4 GB Nano – for exercise. I killed 2 my first two iPods (10 GB) by using them for jogging
I have had one of every ipod since beginning, and currently have a shuffle for gym, nano for work and a video for when on long train or bus rides.
Also i have 16 imediate family memebers with the latest nano’s
but i am the only one that knows and uses the power of the mac!!!
I own 3. A 10 gig 2G (The kids use it now.)
a 4 gig 1g mini (Wife uses it at work)
and 4 gig nano 1g (Mine and we use it on the road)
I would like to get a 60 gig to use with the iPod HiFi to use as THE home stereo and to hold all my podcasts, songs as well as the rest of the family’s. Also, it would be nice to use to play vids for the kids in the car, in a hotel or such.
I just want to know why Ms. Rosmarin said “cavernous video iPod.” What?
I’d also like to know who her source is “Even though iPod sales may be softening…”
One is an opinion and the other is a repeat of something reputed months ago.
So much for Forbes!
Between the four of us we have 8 iPods.
We use our shuffles almost exclusively.
my aim is to have several shuffles each loaded with themed playlists
of various music styles (country or western)
I GOT 4 BIG BROWN ZUNES ! Jealous?
Got a 5.5g 80gig iPod, GF took my 60 gig photo. May have to get a shuffle, though. Will hide it this time.
I like having an iPod shuffle around, even when I have a big iPod too. It’s “limited” in just the right way. I have the old one with the USB plug. I think that’s a good combo. A shuffle for “moving around” activity, where you don’t want to look at a screen and you don’t want a hard drive in there. The big iPod for everywhere else.
I have a 30 GB as my personal jukebox to store all of my music at home and a Shuffle for going out , running, etc.
I was going to stop at the 30 GB, but I got a couple of Shuffles as gifts for my brother and dad, and I looked at it and tought “this one is really cool!” And the price is good too!
I thought I was a little wried for haveing more than one, but, hey, I’m not alone!!!
OMG. Does this mean that there is only 22 million people who has around 5 iPods per person.
That means that only Mac users have iPods.
Why is the iPod sales softening?.. We all wait for the iPhone… OK… Apple knows it… So were is my iPhone!!! Ship it two months early! Please
I( can see it now, in a couple of years as iPod sales begin to cool, and there are say 400 million of them out there, the MS pundits will croon, see iPods are dying like we predicted, now Zune can rule!! LOL
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And Microsoft announces (in year 4) how Zune is in it for the long haul and will break 4 million in shipments!!! Also, stores complain that they have no place left for all the unsold Zunes.!!!
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“Hey, I am on vacation this week so every thing is great!!”
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