Best Buy mucks up MacBook photo on website; shows MacBook Pro instead

On BestBuy.com, under the heading “Check out our expanded selection of Apple® PowerBook® and iBook® notebook computers below,” Best Buy lists three MacBook models and three MacBook Pro models and uses the same photo of a 15-inch MacBook Pro for every model of MacBook Pro and MacBook they offer.

Particularly galling is Best Buy trying to sell black polycarbonate 13.3-inch MacBooks (MA472LL/A) with a photo of an obviously aluminum 15-inch MacBook Pro.

Lest you think we’re being too hard on Best Buy for a minor mistake, there is a long history (Sears, for one nasty example) of third-party retailers shortchanging Apple products, leaving Macs on display without mice, broken keyboards, and worse in stores staffed by salespeople who knew absolutely nothing about Macs and worked hard to steer customers on over to the Gateways as fast as they could.

On the bright side, at least Best Buy didn’t show an Acer or something: http://www.bestbuy.com/site//olspage.jsp?id=pcmcat64400050028&type=category

MacDailyNews Take: Already the screw-ups begin. Note to Best Buy: Apple is known for attention to detail. Do it right or don’t do it at all.

[Thanks to MacDailyNews Reader “G Thing” for the heads up.]

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Related MacDailyNews article:
Best Buy now selling Apple MacBook Pro, MacBook, and iMac models – May 31, 2006

31 Comments

  1. What really cheeses me off is the number of time you see adverts for a particular add-on with a USB connector that is plugged in to a Mac – because it looks cool. but when you read the small-print it requires Windows XP.

    ( note: I obviously don’t have an intel chip Mac)

  2. Has anyone else looked at BestBuy’s larger image of the MacBook Pro? It seriously looks like it’s running MacOS X 10.2. It’s definitely not 10.4 or even 10.3. You can tell by the style of the Window widgets in iTunes and the look of some of the icons in the dock.

    I’m not quite sure how they pulled that one off since no version of MacOS earlier than Tiger can run on one of those things.

    Photo doctoring, anyone?

  3. Best Buy is not using the same ‘generic’ photo in their adds ONLY for mac laptops, they are doing the exact same thing for the PeeCee manufacturers laptops they sell as well.
    Every model of the Gateway laptops they sell uses identical photo’s regardless of the actual computer being sold. Same for the others.

    BB just see’s themselves as carriers of boxes and view their customers as being too stupid to be able to tell the difference from one model to another…. so why go to the trouble of changing the pics?

    Buy from an Apple Store.

    MDN MW = “Play”… what BB employees do with themselves?

  4. Yes the ad’s photo is doctored. They needed to get a Best Buy webpage on the screen. They are also using Internet Explorer for Mac. But with no Dashboard icon and no Spotlight icon in the top right, this is not a screen shot from 10.4.

  5. I went into a Best Buy in Canada right around Christmas, looking for an external HD. Finally cornered one of the employees and asked where the external FireWire drives were. “oh, we just have USB drives. FireWire is more of a Mac thing.” I said “yeah? well, they’re a lot faster too.” Then I looked at their Mac section… pathetic. Their entire Mac display was no more than 10 feet by 2 and consisted of a Mac mini connected to a monitor, no keyboard, no mouse, so all you could do was evaluate the screen saver. There was a G5 iMac, but no one knew the password for it, so you couldn’t check it out and finally, there was a G5 Power Mac, but there was no monitor OR keyboard OR mouse connected to it, so you couldn’t do anything with any of the Apple products. I went home and typed a letter to Apple Canada complaining about Best Buy and their horrible display of Apple products. I got a phone call from Toronto 3 days later thanking me for my input and the next time I went to that best buy, more floor space was devoted to the Macs, they were all useable and people were checking them out, rather than dully walking by them in their normal stupor. They still had no FireWire drives, but hey, it was nice to see that someone from Apple must’ve chewed some dipshits ass good enough to get them to put at least SOME effort into setting up the equipment properly. It felt good doing a good thing… ” width=”19″ height=”19″ alt=”cool smirk” style=”border:0;” />

  6. Oh My God! Best Buy is going to try and handle Apple hardware again?!

    Back in the early 90’s when this was attempted it was a major disaster, IF for no other reason than, Best Buy employees would go out of their way to divert consumers to the myriad Windows boxes. And let me say that, having to bring “official” Apple reps. into a store to ensure that Apple products get a fair shake is, well, crazy – at least.

  7. Like I said before, Best Buy, CompUSA, etc. do not have a clue about Macintosh.

    Hopefully Apple realizes this and will rely on their Apple’s own marketing to deliver the real value proposition to potential buyers. Then these idiots are only “order takers”.

    Sad.

    ” width=”19″ height=”19″ alt=”shut eye” style=”border:0;” />

  8. Totally unrelated, but next week, I’m being upgraded at work from a single-G5 1.6ghz to a brand new Quad-Core G5!!! ROCK ON! SCORE one for the little guy!!! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Oh and, yeah, I will be checking out the Best Buys in the area and will complain if the Mac sections don’t look good. There’s no reason for that. Better for them to just not be there if they’ll look that way.

    Who would pay $3500 for that Dell? I had to take it up to $4000 before it was comparable to the 20″ iMac. Crazy.

  9. I’ve had good experiences with my local Best Buy — but I don’t buy computer stuff there, just DVDs and digital camera stuff.

    If they do it right in the stores, I’m all for Apple products being carried at Best Buy or CompUSA — not everyone is fortunate enough to have two Apple Stores within driving distance like I am…

    MW=cars; some folks can get in their cars and get to the Apple Store, while others can’t yet…

  10. Standardmess:

    You are absolutely right! That computer was obviously Photoshopped or something by SOMEONE, because that OS is Jaguar (10.2) at *newest*.

    Why would someone do this? What is the point?

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