Apple’s published AI research paints a picture of how Apple’s approach to AI might come to life and, believe it or not, after years of similar promises that never really came to fruition, Siri might actually significantly improve.
Now, obviously, making product assumptions based on research papers is a deeply inexact science — the line from research to store shelves is windy and full of potholes. But you can at least get a sense of what the company is thinking about — and how its AI features might work when Apple starts to talk about them at its annual developer conference, WWDC, in June.
I suspect you and I are hoping for the same thing here: Better Siri. And it looks very much like Better Siri is coming! There’s an assumption in a lot of Apple’s research (and in a lot of the tech industry, the world, and everywhere) that large language models will immediately make virtual assistants better and smarter. For Apple, getting to Better Siri means making those models as fast as possible — and making sure they’re everywhere…
A lot of what we talk about when we talk about AI products is virtual assistants — assistants that know things, that can remind us of things, that can answer questions, and get stuff done on our behalf. So it’s not exactly shocking that a lot of Apple’s AI research boils down to a single question: what if Siri was really, really, really good?
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MacDailyNews Take: Yes, we’ve all heard this before – many times – but this time it might actually come true! Of course, we’ll believe it when we use Siri and it doesn’t suck. A Siri that’s really, really, really good will really positively impact products like HomePod, AirPods, Apple Watch, and Vision Pro, to name just four.
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I’ll believe it when I hear it
Even if it is true, so much time and momentum has been lost, will it even matter?
Siri lost its lead within two years of its release 12 years ago. Since then customers have invested into competitors products and eco systems. The updates need to be substantial to justify people changing habits.
Siri is reporting on herself…more randomness, but this time egocentric. Gd love her. She means well.
Just as with compound interest, tech works in the same way. Apple can make strides with Siri, but they are past the point of keeping up.