Best Buy mucks up MacBook photo on website; shows MacBook Pro instead

On BestBuy.com, under the heading “Check out our expanded selection of Apple® PowerBook® and iBook® notebook computers below,” Best Buy lists three MacBook models and three MacBook Pro models and uses the same photo of a 15-inch MacBook Pro for every model of MacBook Pro and MacBook they offer.

Particularly galling is Best Buy trying to sell black polycarbonate 13.3-inch MacBooks (MA472LL/A) with a photo of an obviously aluminum 15-inch MacBook Pro.

Lest you think we’re being too hard on Best Buy for a minor mistake, there is a long history (Sears, for one nasty example) of third-party retailers shortchanging Apple products, leaving Macs on display without mice, broken keyboards, and worse in stores staffed by salespeople who knew absolutely nothing about Macs and worked hard to steer customers on over to the Gateways as fast as they could.

On the bright side, at least Best Buy didn’t show an Acer or something: http://www.bestbuy.com/site//olspage.jsp?id=pcmcat64400050028&type=category

MacDailyNews Take: Already the screw-ups begin. Note to Best Buy: Apple is known for attention to detail. Do it right or don’t do it at all.

[Thanks to MacDailyNews Reader “G Thing” for the heads up.]

Advertisements:
Introducing the super-fast, blogging, podcasting, do-everything-out-of-the-box MacBook.  Starting at just $1099
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related MacDailyNews article:
Best Buy now selling Apple MacBook Pro, MacBook, and iMac models – May 31, 2006

31 Comments

  1. I can get a BLACK Macbook Pro??? Cool….I am off to Best Buy. I do not understand why Apple doesn’t advertize these things?????
    Maybe I have time to get my (blonde) hair cut beforehand?

  2. Oh MAN! I knew this type of stuff would happen. I mentioned it in my previous post in the announcement article. To quote Monty Python and the Holy Grail “Run Away, Run Away”!!!!!!

  3. Best Buy are idiots. Here in Montreal they blew their grand opening last year by putting in English language only signage, a direct violation of the provincial commercial language laws as well as a slap in the face to their majority French speaking customer base.

    Regardless that I was delighted to see the arrogant French language nazis get insulted, I do realize that it only happened through incompetence and I’m not entirely enthused about Apple getting so tight with a company that is so obviously careless in it’s marketing efforts.

  4. Simply,

    This is news precisely because of the past history of third-party retailers screwing Apple every which way. A lot of us were waiting to see if Best Buy would pay attention this time. Not from the looks of it, so far.

  5. The customer, “So why should I get a Mac over these cheaper PC’s what is the difference”. The salesman who by the way does not get commission replies, “Well this Mac is more expensive and uh its uh well how about this Toshiba its cheaper and you can do the same things”

    -I’ll stick to the apple store

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.