“Apple may be the best thing that’s ever happened to the tech industry, or should I say quite a number of industries. The company didn’t display anything at CES 2006, but like Godot, its presence was felt and discussed endlessly. It was a strategic decision by Apple. Years ago, the company’s CEO, Steve Jobs, realized years ago that he didn’t have to compete with the noise of CES and could, instead, maximize the impact of Apple’s announcements at its own Macworld show. The Intel-based Mac announcement that emerged from the recent show is now old news, but Apple continues to make noise in the industry. Some might call it the Apple Effect, a rich and fascinating phenomenon that’s well worth investigating,” Lance Ulanoff writes for PC Magazine.
“What is the Apple Effect? It’s hard to explain, but simply put, it’s Apple’s amazing ability to generate hype and industry around its products, while simultaneously creating a cloud of ‘coolness’ that envelops said product and others that are associated with it. Evidence of it is everywhere. It’s in the dozens of products that look like the iPod and the iMac. It’s in the explosion of video on demand. It’s in tech companies’ hipper marketing strategies and in media companies’ rush to find new high-tech partners,” Ulanoff writes. “The iPod not only influences the many new products that work with it, it also shapes the design of countless other products we see every day… While some Jobs-haters would like to attribute the strength of Apple’s products to Steve Jobs’s hubris and ego, there is another, more relevant reason. Apple and its products deliver. The iPod, in virtually all of its iterations, is one of the best MP3 players on the market, and that’s crucial to the equation.”
“For all Apple’s success in the mobile music market and, now, the mobile video market, the Apple Effect has not worked its magic on the company’s desktops and laptops. Sure, Apple’s customers talk about and defend the Mac in numbers way out of proportion to its desktop market share (under 10 percent). So, the partnership between Apple and Intel and the first MacIntels (the iMac, Mac mini, and PowerMac [sic] —all shipping over the last month) represents a bit of alchemy that could lead to the Apple Effect rubbing off on the relatively stodgy Intel and working its magic on Apple’s struggling desktop division,” Ulanoff writes. “Finally, Intel-based systems that are cool to use. Perhaps the Apple Effect will reign supreme.”
Full article here.
MacDailyNews Take: The “Apple Effect” long ago transformed the entire PC market. Virtually every last PC in use today employs the Mac user interface (UI); either in the form of an actual Mac or the bad upside-down backwards copy of the Mac UI that is Windows. Whether they acknowledge it or not, nearly every PC user on the planet today uses a “Mac.” That’s some serious effect. (Note for the “Apple stole it all from Xerox PARC” crowd: read this and also this if you’re interested in the truth.)
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Newsweek: Steve Jobs’ Macintosh changed personal computers forever – March 02, 2003
Thurrott: Microsoft going to get eaten alive over Windows Vista’s resemblance to Apple’s Mac OS X – March 09, 2006
Microsoft gears up for massive Windows Vista launch campaign – March 08, 2006
Episode 2 of Microsoft Windows Vista, Bill Gates CES keynote video spoof now online – January 07, 2006
Microsoft Windows Vista, Bill Gates keynote video spoof debuts online – January 06, 2006
NY Times’ Pogue on Gates’ CES demo: Most of Vista features unadulterated ripoffs from Apple Mac OS X – January 05, 2006
Analyst: Windows Vista may still impress many consumers because they have not seen Apple’s Mac OS X – January 05, 2006
Microsoft’s Gates shows Windows Vista photo, search features; plans to fight Apple’s iPod dominance – January 05, 2006
Gates: ‘People tend to get overfocused on one of our competitors’ – January 05, 2006
Microsoft Windows Vista compared to Apple Mac OS X – December 05, 2005
Gartner: Ignore Microsoft Windows Vista until 2008 (why not just get Apple Mac OS X Tiger today?) – November 12, 2005
Microsoft’s Windows Vista strives to deliver what Apple’s Mac OS X already offers – October 10, 2005
Thurrott: many of Windows Vista’s upcoming features appeared first in Apple’s Mac OS X – September 26, 2005
Microsoft’s Ballmer: It’s true, some of Windows Vista’s features are ‘kissing cousins’ to Mac OS X – September 19, 2005
Microsoft suffers from malaise, key defections, Windows Vista struggles, lack of towels – September 16, 2005
PC World: Microsoft innovation – an oxymoron – September 15, 2005
Microsoft debuts Dashboard Widgets, er, ‘Microsoft Gadgets’ – September 13, 2005
Microsoft appropriates Apple’s ‘brushed metal’ look for Office 12 for Windows – September 13, 2005
Apple to unleash Leopard on Microsoft’s Windows Longhorn; Mac OS X 10.5 due late 2006 – early 2007 – June 07, 2005
Windows tech writer Thurrott: ‘In many ways, Mac OS X Tiger is simply better than Windows’ – May 07, 2005
Bill Gates jokes about Mac OS X ‘Tiger’ and calls Apple ‘the super-small market share guy’ – May 03, 2005
Thurrott: ‘Longhorn is in complete disarray and in danger of collapsing under its own weight’ – April 27, 2005
Windows czar Allchin says Apple copying Microsoft’s Windows Longhorn – April 27, 2005
Thurrott: Longhorn ‘has the makings of a train wreck’ – April 26, 2005
Thurrott: Longhorn demos ‘unimpressive, fall short of graphical excellence found today in Mac OS X’ – April 26, 2005
Microsoft employees leaving due to (and blogging about) malaise smothering company – April 25, 2005
eWEEK Editor Coursey: Longhorn so far ‘looks shockingly like a Macintosh’ – April 25, 2005
Due in late 2006, many of Windows Longhorn’s features have been in Mac OS X since 2001 – April 25, 2005
Microsoft’s new mantra: ‘It Just Works’ ripped straight from Apple’s ‘Switch’ campaign – April 22, 2005
Apple CEO Steve Jobs on Microsoft’s Longhorn: ‘They are shamelessly copying us’ – April 21, 2005
Microsoft’s Windows Longhorn will bear more than just a passing resemblance to Apple’s Mac OS X – April 15, 2005
The Age: ‘Apple’s Mac OS X at least a generation ahead of Windows XP, iMac G5 clearly the best’ – December 15, 2004
Silicon Valley: Apple CEO Steve Jobs previews ‘Longhorn’ – June 29, 2004
Apple CEO Steve Jobs: Mac OS X Tiger ‘is going to drive the copycats crazy – June 28, 2004
Apple’s CEO Steve Jobs previews Mac OS X 10.4 ‘Tiger’ to ship in the first half of 2005 – June 28, 2004
Apple takes dead aim at Microsoft, ‘Longhorn’ with WWDC Mac OS X 10.4 ‘Tiger’ ads – June 28, 2004
PC Magazine: Microsoft ‘Longhorn’ preview shows ‘an Apple look’ – May 06, 2004
Microsoft concerned that Longhorn’s look and feel will be copied if revealed too soon – August 25, 2003
Windows ‘Longhorn’ to add translucent windows that ripple and shrink by 2005 – May 19, 2003
Apple leads; Wintel follows as usual – November 11, 2002