“Would you take advice on what is and isn’t cool from a guy who still thinks black turtleneck sweaters are the height of sophistication,” Andrew Thomas asks for The Inquirer?
“What finer example of the Apple marketing machine’s power over the gullible could there be than the launch of the ‘HiFi’ ghetto blaster add on for the iPod? After years of flogging overpriced products on the grounds that they were technically superior, Apple now launches an overpriced product so demonstrably inferior to a genuine HiFi system that it would be laughable were it not for the power of the Apple Marketing Juggernaut,” Thomas writes. “Make no mistake, the same gullible saps who think an iPod is cool will rush out and snap up these useless things and push up the level of credit card debt around the world to new heights. Because the battery-powered cereal packet with a couple of tiny speakers in it carries an Apple logo, they’ll fondly imagine it sounds great, but as they’ll only be listening to James Blunt and Coldplay anyway, who cares?”
“Once upon a time, expensive Macs were, arguably, more stable than the WinTel equivalents, but those times are long gone… Apple’s given up and gone over to Intel processors. It’s given up its own operating system and bolted a pretty GUI on an ancient OS called UNIX. Steve, it seems, likes both his clothes and operating systems to come from the same decade,” Thomas writes. “Now what rational person can doubt that rumours of a wholesale move to Windows are founded in fact? The bottom line is that Apple doesn’t care about computers any more. It never sold very many in real terms, which is why the price tags were so eye-watering. Today it makes its money by selling music online and by launching a constant stream of ‘must have’ iPods and accessories that the gormless Jobs worshippers slavishly buy.”
Full article here.
MacDailyNews Take: Articles about Apple from people who don’t use Apple products are always funny. They look at things through the perspective of their own sad situation. They always look at the highest priced Mac compared to the lowest priced piece of junk Windows PC they can find. They don’t do a fair price/performance/features comparison because that would clash with their warped perspective. They never factor in the value of their time. They can’t imagine that Apple’s way could just be better and more cost effective, so they invent the fantasy of an entire class of Apple fanatic Steve Jobs worshippers who will buy anything with an Apple logo simply because it looks nice, or because they’re gullible, stupid, brainwashed or whatever – anything they can think up except that Apple’s products are actually genuinely better. That idea they cannot admit to themselves because it would mean they they chose wrong with their Gateway Windows XP PCs, discontinued Dell DJs, Napster 2.0 subscriptions, Internet Explorers, and the like. They like to pretend they have choice, but their choice is always shackled to Microsoft; Windows or Windows Media regardless of whatever PC or media player that buy then try and fail to use effectively. Some “choice.” Or they’re just trolling for hits. The facts are, as those who’ve used both Apple and non-Apple products know, that Mac OS X is remarkably better than any other competing operating system, the iPod+iTunes+iTunes Store is remarkably better than any other competing hodgepodge of digital media player and online service.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
Defending Windows over Mac a sign of mental illness – December 20, 2003