“Nearly 22 years ago, like the rest of the world, I first heard of the Mac and, like many, I was immediately smitten,” Chris Howard writes for AppleMatters. “For many many years I watched the Mac world with envy. But for all my wants and desires, I never seemed to get a good enough reason to change. And it was getting harder as I invested more in Windows applications. But then one day, I decided I could.”
“I switched for software,” Howard explains. “In a sense, people buy PCs just because. There’s no real decision involved in continuing to buy Windows PCs. Folks buying Windows computers don’t go shopping thinking ‘Ooooh maybe I should really be buying a Mac.’ We hope one day they will, but for now they don’t. But buying or owning a Mac is different. Mac owners and potential customers tend to know exactly why they’ll buy a Mac. They make a conscious choice. Even in this day and age of the resurgent Mac, anyone buying a Mac could still feel they have to justify it – if only to themselves. And so back to the original question, why do you own a Mac? What’s your reason, your story?”
Full article here.