“A global study conducted for a large insurance company with tech giant Apple has concluded that people are prepared to dramatically increase their exercise levels if they are offered tangible rewards,” Sarah Neville and Oliver Ralph report for Financial Times. “The insight, gleaned from data generated from 400,000 people, has implications for public policy at a time when cash-strapped health systems are struggling to curb demand for healthcare.”

“Adrian Gore, founder of Vitality Insurance, which commissioned the survey, suggested the findings also made the case for financial services companies adjusting their business models to incentivise clients,” Neville and Ralph report. “Under its own “shared value” approach, Vitality rewards subscribers who look after their health by, for example, reaching a certain step-count target, with benefits such as a Starbucks coffee or discounted gym membership — or, in the case of the new study published on Wednesday, access to an Apple Watch.”

Apple Watch Series 4 in a Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)

Apple Watch Series 4 in a
Space Black Stainless Steel Case with Space Black Milanese Loop (40mm and 44mm)


 
“Rand Europe, a not-for-profit research institute that was commissioned to conduct the study, found that over a two-year period the group using Apple Watches saw an average 34 per cent sustained increase in activity, or 4.8 extra days of activity a month which Vitality estimates translates into two extra years of life,” Neville and Ralph report. “Jeff Williams, Apple’s chief operating officer, said Vitality and RAND’s results were ‘an exciting indicator of how much more we can achieve.'”

Read more in the full article here.

MacDailyNews Take: Apple Watch. Saving lives and adding years of life.

SEE ALSO:
Apple’s watchOS 5.1.2 will enable electrocardiogram feature on Apple Watch Series 4 – November 28, 2018
John Hancock and Vitality prove Apple Watch incentives boost physical activity rates by more than 30 percent – November 28, 2018
Life insurance companies are luring Apple Watch users with deals – November 16, 2018
John Hancock offers Apple Watch Series 3 for only $25 to all Vitality life insurance customers – October 23, 2017
Apple and Aetna hold secret meetings to bring Apple Watch to the insurer’s 23 million members – August 14, 2017
In major win for Apple, Aetna becomes first insurance company to subsidize Apple Watch – September 27, 2016
New ‘SweatCoin’ iPhone app pays people to get fit – May 5, 2016
Why you’ll wear an Apple Watch to keep your job – March 14, 2016
Share your fitness data for an Apple Watch – or cash – March 2, 2016
Tim Cook hints Apple might build a health device – November 10, 2015
Apple should double down on Apple Watch’s health sensors, battery life, and waterproofing – October 2, 2015
Health insurer will charge more for lazy people, less for active people, based on Apple Watch sensors – September 18, 2015
Dalrymple reviews Apple Watch: ‘My most personal review ever’ – June 16, 2015