CCS Insights predicts “Apple will introduce a combined subscription model for its hardware and services in 2018,” Evans writes. “The idea seems solid: You pay a monthly fee to get the hardware and services you want to enjoy. You already do if you use Apple Music and the iPhone Upgrade scheme. You’ll always have the latest in this deal.”
Evans writes, “There’s some grist to this rumor’s mill: Why else do you think Apple Retail is being redesigned to become a social space? Apple future isn’t just about hardware sales.”
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MacDailyNews Take: If the prices make sense for both Apple and customers, we see no reason why it shouldn’t be offered.
Right now we keep ourselves in the latest Apple hardware by purchasing it and then selling it on when its time to move to newer Apple hardware. The difference between purchase price and what we can get for used equipment is sometimes a wide gulf. We see the potential for saving money (and time, which is money) via subscription (rental) hardware than by the current approach. They lease cars, allowing many drivers to get into better, newer vehicles than could afford to buy, so why not Macs and iPads?